Day 1, 25 April 2024

Moderator for day 1: Talieh Mirsalehi

11.30-11.50 Registration

12.00 -13.00 Lunch 

13.00 – 13.15 Opening 

Susanne Lundin and Martin Garwicz, Lund University

13.15 – 14.00 Keynote: The neglected epidemiology, detection and impact of substandard and falsified medical products.

Paul Newton, University of Oxford

14.00 – 14.30 Medicine access online: Views and experiences from care seekers and pharmacy employees in Sweden

Rui Liu and Amelie Persson, Lund University

14.30 – 15.00 Coffee break

15.05 – 15.30 General practitioners’ perspectives and experiences on the public’s care seeking practices in the digital age

Cecilia Lenander and Gabriella Caleres, Lund University

15.30 – 15.50 Advertising legitimacy? Characteristics of online pharmacy websites

Olof Sundin, Lund University

15.50 – 16.00 Summarising Day 1

Susanne Lundin & Martin Garwicz, Lund University

Day 2, 26 April 2024

Moderator for day 2: Martin Garwicz, Lund University 

9.00 – 9.15 Recap of Day 1

Cecilia Lenander, Lund University

9.15 – 10.00 Keynote: What do patients (need to) know about the use of digital technologies in their care?

Sally Wyatt, Maastricht University

10.00 – 10.30 Grey-zone Medicines and Black Hat SEO

Olof Sundin and Kristofer Söderström, Lund University

10.30 – 11.00 Coffee break 

11.00 – 12.00 Panel discussion: Why do we choose the Internet instead of the doctor next door?

Gabriella Nilsson (moderator), Lund University

Tomas Nilsson, Swedish Medical Products Agency

Paul Newton, University of Oxford

Sally Wyatt, Maastricht University 

Anna Tunlid, Lund University

Martin Garwicz, Lund University 

Olof Sundin, Lund University

12.00 – 12.10 Concluding remarks

Susanne Lundin and Martin Garwicz, Lund University

12.10 – 13.00 Lunch