The path towards sustainable retailing and consumption - A dual perspective of environmental practices from both transnational European supermarkets and consumers in the 21st century
Purpose: This thesis aims at understanding the relationship between regular transnational European supermarkets and their consumers regarding environmental expectations. Theoretical Perspective: This study gathers several theories, from the stakeholder’s perspective to the Say-Do gap, particularly for consumers. The constructed theoretical framework involves four angles such as CSR, retail sector
