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Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. Focusing on beauty brands, this study aims to explore the consumers’ process of understanding brand authenticity on Instagram by taking the sens
This paper uses variation of education generated by the interaction of compulsory schooling laws and season of birth as an instrument to estimate the effect of education on mortality and self-reported health. Education is found to have protective effects on health which differ between cohorts. Threats to this in the literature common approach are identified and the following analysis implies that
The aim of this study was to explore the outcome of a priming activation on the assessment of the attachment script measured by the prompt-word method, as means of testing the robustness of the attachment script, to contextual factors. A quasi-experimental, counterbalanced design was utilised, involving two versions of a self-report measure-based survey distributed on social media. Participants (N
This study aimed to understand how men who have sex with men discuss their body image in relation to the networking app Grindr. It also focused on how these men handle thoughts and feelings about their body which occurred when using the app. The study was based on a qualitative method with seven semi-structured interviews with men who have sex with men and who use Grindr or have used it in the pas
In accordance with Swedish planning law, residents have the right to affect the decisions of public planning. This is partly done by public consultation, in line with the ideals of deliberative democracy where people’s suggestions are to be treated equally. On the contrary to these ideals, earlier research shows that planners tend to dismiss residents' suggestions, on the basis of what is seen
Den här uppsatsen undersöker fanundertextning (fansubs) och består av två delundersökningar: en litteraturstudie som undersöker den befintliga akademiska kunskapen om fanundertextning och en bibliometrisk studie som undersöker fanundertextningsforskningens publicerings-verksamhet. Litteraturstudiens granskning utgår från artiklar som ger en omfattande överblick över fanundertextningens historia, aWho Cares about Fansubs?: An Exploratory Study on the State of Fansub Studies This thesis examines fansubs and consists of two sub studies: a literature review examining the extant academic knowledge of fansub studies, and a bibliometric study examining the historical development of the publishing activity for fansub studies. The literature review is based upon articles providing exhaustive overv
Today, about one-third of all produced food and drinks are neither eaten nor drunk and turn into food waste. To put this number into perspective, the amount of wasted food would feed three billion people each year. From 2012 to 2018, Swedish grocery stores have more than doubled their amount of food waste, now reaching 100 000 tons per year. This is an outcome of deeply rooted norms of hygiene and
Macroeconomic conditions heavily influence financial markets, and the leading corpus of theory in the field lays out some general principles observed by investors and asset managers alike. However, while the theory is sound, it is hard to measure how much effect these conditions have. To better understand this scenario, this study uses a novel technique that combines traditional causal inference w
The study contributes to developing research on organizational learning from failure and innovation by bringing in the manager's perspectives via a qualitative interpretative case study. By exploring the impact of managerial practice impacts organizational learning from failure and innovation as a process, we aim to support managers in navigating the complexities of learning from failure and i
In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragme
During the last decade, an increasing number of technological developments have occurred that utilise surveillance for functionality. Much of modern means of communication and socialising now firmly rest on surveillance technology. Whereas most scholarly work aims to interpret the effects of surveillance on individuals through an aggregated perspective, this thesis explores a more grounded approac
Denna uppsats berör ämnet kring möjligheten till kontroll och ansvarsutkrävande av privata vårdutförare. Ämnet utreds kring Agentproblemet (Principal-agent problem) och vi undersöker hur agenten; privata vårdalternativ förhåller sig till principalen; kommuner och regioner. Hur relationen utformas kan leda till konsekvenser gällande rådande handlingsutrymme hos agenten vilket kan möjliggöra risk fö
In our theoretical background, we highlight previous literature on corporate social responsibility, sustainability, greenwashing, and corporate responses to accusations as well as the communication techniques used to neutralise accusations and scandals.The purpose of this study is to develop a deeper understanding of how organisations use communication as a tool to publicly respond to accusations. We aim to explore whether existing techniques are being used or if new techniques can be discovered.
This paper investigates the characteristics of the relationships of the Born Global firm’s network and with what intentions they are established during inception and the phase of early growth. An in-depth overview of existing literature is provided and additional insights are delivered through a multiple-case study of four Born Global firms from the Öresund region in their early stage of evolution
Det finns ett utbrett stöd för att decentralisering kan göra en organisation effektivare. Uppsatsens syfte är att studera hur territoriell decentralisering påverkar medborgarnas välfärd genom att undersöka sambandet mellan kommunstorlek och verksamhetens subjektiva effektivitet, det vill säga hur nöjda medborgarna är med kommunens verksamhet. I decentraliseringsteorin finns det motstridiga argumenThere is strong support for the argument that decentralization can make an organization more effective. The purpose of this essay is to investigate how territorial decentralization affects citizen utility by studying how the size of the municipality affects the subjective effectiveness of municipal activities, that is how satisfied the citizens are with the municipal activities. There is contradic
Företaget, vars webbstatistik ligger till grund för analyserna i uppsatsen, verkar inom retail. Produktsortimentet innehåller mode för dam, barn och herr samt inkluderar även produkter inom kategorierna möbler, heminredning och elektronik. Under de diskussioner som föranlett uppsatsen uttrycker företagaren en önskan att få veta när det är tryggt för dem att störa en kund i kassan, exempelvis med eThis thesis analyses web statistics belonging to a national B2C e-commerce in retail. The purpose of the thesis is to investigate abandoned carts amongst logged in customers with at least one product added in to their cart and at least one visit to the payment page. Since the response variable "cart" is binary and we are studying the probability of a cart being abandoned, the suitable me
In this paper, we replicate a study by de la Croix et al. (2013) to analyze the effects of population aging in Germany when implementing two different counterfactual pension systems. De la Croix et al. (2013) use a dynamic overlapping generations model to simulate population aging and its effects on the French economy. Calibrating and analyzing the same model as in de la Croix et al. (2013) with n
Är höghastighetstågen en lösning som väntar på ett problem? Syftet med höghastighetstågen är att de ska underlätta omställningen till ett klimatneutralt samhälle, eftersom de transporter som idag sker med flyg istället kan ske med de energieffektiva höghastighetstågen. Samtidigt förväntas höghastighetstågen leda till ökade transporter och tillväxt – man kan alltså säga att poängen är att både låtThe Swedish government has decided to start building high-speed rails. The objective of this study is to analyze the policy process behind this decision. This is done using Bacchi’s What’s the Problem Represented to Be approach, which is designed to investigate the problem representations behind any policy, as well as their underpinnings. Eight different problem representations have been found,
Although the digitalization in the working place seems to be inevitable, employees’ sensemaking on digital internal communication and employee voice through enterprise social media has been ignored in the strategic communication research field. This study problematizes the insufficient knowledge in digital internal communication and highlights the employee perspective. Another research problem is
