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This thesis explores the narrative of the National Museum of Egyptian Civilization in Cairo and seeks to expose the underlying nationalist ideology of the Egyptian state. Through observations of the museums curated content, the thesis employes the tools of narrative analysis to uncover the specific conception of the nation that the state seeks to promote. Understanding the museum as an ideolo
Although there is continuous investment in active labour market policies, the fundamental principles behind publicly funded activation programmes remain poorly mapped. This thesis addresses the gap by developing and applying a theory-driven, dictionary-based computational classification instrument to the full corpus of final project reports from the European Social Fund Programme Area 2 in Sweden,
Byggsektorn står för en betydande del av Sveriges resursförbrukning och klimatpåverkan, vilket gör omställningen till en cirkulär ekonomi central för att nå miljö- och klimatmål. Arkitekten har en nyckelroll i denna omställning eftersom många avgörande beslut om materialval, bevarande och byggnaders livscykel fattas i de tidiga projektskeden. Samtidigt är det oklart hur arkitekter i Sverige faktThe construction sector in Sweden accounts for a significant share of resource use and climate impact, making circular economy a key strategy for reducing waste and achieving sustainability goals. This thesis investigates swedish architects and their role in promoting circular construction in Sweden, focusing on strategies, barriers, and opportunities. The study applies a qualitative method based
This study explores how young adults at a Swedish university, born in Sweden with two foreign born parents, experience and understand their identity and sense of belonging in relation to ideas of Swedishness. The study also explores how these experiences influence their self-image, everyday experiences, and perceptions and exclusion, particularly within higher education and future working life. Th
In Swedish public healthcare, assisted reproductive treatment is financed for healthcare seekers who cannot achieve spontaneous fertilization. To be granted treatment, applicants are required to be approved in a suitability assessment. This study examines how suitability is constructed within the assessment, how individuals navigate the obstacles they encounter in being evaluated as suitable, and
Environmental non governmental organizations play an influential role as developers of policy regarding climate change, communicators of climate change and environmental science as well as opinion makers among the population. This happens to a great extent on the social media Facebook. How NGOs frame climate change and environmental issues on Facebook is therefore important to investigate and thi
Digitala FAQ-guider har blivit en central del av organisationers kundkommunikation. Kunder förväntas i allt större utsträckning lösa problem och navigera information självständigt utan direkt mänsklig interaktion. Tidigare forskning har främst förstått FAQ som tekniska informationssystem och självbetjäningslösningar, medan deras kommunikativa och strategiska dimensioner har fått begränsad vetenska
Crisis communication research has often assumed that crises, actors, and responsibility can be identified with sufficient clarity to guide the selection of an appropriate response strategy. This study examines what happens when those conditions are less certain, when high-status individuals face reputational damage not through direct wrongdoing, but through contested and publicly constructed assoc
I digitala mediemiljöer har visuella symboler fått en allt större betydelse i skapandet och omförhandlingen av kulturell mening, identitet och tillhörighet. Mot denna bakgrund undersöker uppsatsen hur symboler kopplade till svenskhet omformas genom visuella kollisioner i digital kommunikation, med den svenska konstnären Lojen Arts visuella uttryck på Instagram som analytiskt exempel. Studien byggeIn digital media environments, visual symbols have taken on increasing significance in the creation and renegotiation of cultural meaning, identity, and belonging. Against this backdrop, this thesis examines how symbols associated with Swedishness are reshaped through visual collisions in digital communication, using the Swedish artist Lojen Art’s visual expressions on Instagram as an analytical c
This thesis examines Ataa, a contemporary Syrian children’s magazine produced by ATAA Humanitarian Relief Association, through six consecutive issues published between June 2024 and September 2025. It asks how the magazine stages adult authority, constructs an implied child reader, normalises an ideal child, justifies norms, and offers frames of belonging around the politically significant period
The study examines the influence exerted by the UNRWA funding system - largely based on voluntary contributions from donor states - on the negotiation of Palestinian identity within schools located in refugee camps in Jordan. By conducting interviews with eight former students of UNRWA schools in the camps, and integrating the resulting data with field observations and analyses of United Nations d
This study examines the defense modernization efforts of the Kingdom of Saudi Arabia (KSA). Vision 2030, together with the institutional architecture of GAMI and SAMI, sets an ambitious target of 50% defense localization by 2030. While official reports assert steady progress in upstream industrial capabilities, this study asks whether these efforts have been as successful as claimed. The research
This thesis examines the audiovisual productions featuring anashid released by Hamas’s armed wing, the Al-Qassam Brigades, between October 7, 2023, and October 10, 2025, in an attempt to understand whether and how they function as mechanisms of ontological security. The existing literature on Hamas largely overlooks its cultural materials when addressing issues related to the governance of the Gaz
This thesis examines how British and American media frame the 2021 and 2022 Saudi Arabian Formula 1 Grands Prix. Situated within the growing scholarly debate on sport diplomacy, sportswashing and Western media representation of the Middle East, the study addresses the following research question: How does the British and American media discourse construct and frame the 2021 and 2022 Saudi Arabian
Between 2024 and 2026, AI providers launched dedicated agent products and presented them as tools that can plan, decide and carry out marketing tasks with greater independence than earlier generative AI. On LinkedIn, Swedish marketing executives and industry opinion leaders produce a parallel discourse that reaches the same professional audience. This study examines how the relationship between th
This study examines the extent to which rational communication influences consumer purchase intention for running shoes compared to emotional communication, and whether gender and need for cognition (NFC) moderate this relationship. Drawing on the Elaboration Likelihood Model (ELM) as its theoretical framework, the study employed a between-subjects experimental design with a randomized online surv
Studien syftar till att bidra med en fördjupad förståelse för hur organisatoriskt ansvar och legitimitet konstrueras i svenska nyhetsmediers rapportering om företag som indirekt kopplas till en geopolitisk kris. Genom en kvalitativ innehållsanalys undersöker studien medierapporteringen om Ikea och Mondelez i relation till Rysslands invasion av Ukraina 2022, där företag fattade skilda strategiska bThe study aims to provide a deeper understanding of how organizational responsibility and legitimacy are constructed in Swedish news media coverage of companies indirectly linked to a geopolitical conflict. Through a qualitative content analysis, the study examines coverage of Ikea and Mondelez in relation to Russia’s 2022 invasion of Ukraine, during which the companies made different strategic de
Organisations operating in controversial industries face persistent legitimacy challenges due to the morally controversial nature of their core activities, making communication essential for maintaining stakeholder support and justifying organisational existence. This study examines how BAE Systems constructs legitimacy through corporate communication in its 2025 Annual Report, with particular foc
I den offentliga sfärens föränderliga medielandskap ställs ökade krav på organisationers förmåga att kommunicera flexibilitet och legitimitet. Denna studie undersöker hur strategisk improvisation används i extern kommunikation för att skapa legitimitet i relation till en aktuell samhällsdebatt. Studien tar avstamp i Apotek Hjärtats kampanj Den nya 7-stegsrutinen för en starkare självkänsla, som la
Contemporary organisations increasingly face reputational crises, while the multivocal environments in which they operate make both crisis and brand narratives harder to control. This research contributes to the understanding of how contemporary brands navigate communication and branding in relation to crises. This paper adopts perspectives from both crisis communication and brand communication, t
