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High levels of alcohol consumption in the UK impose substantial economic and social costs. To reduce alcohol‑related harm, the Welsh Government introduced Minimum Unit Pricing (MUP) on 2 March 2020. This paper evaluates the impact of MUP on alcohol consumption in Wales using a difference‑in‑differences (DID) design applied to individual‑level AUDIT‑C data from the UK Household Longitudinal Study (
