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Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. Methodology: A qualitative study with social constructionism as the research philosophy, where an abductive appro
Styvhetsförändringar i bröstvävnad är ofta kopplade till en patologisk förändring. Vissa cancertyper som infiltererande duktalt carcinom kan vara åtta gånger så styv som fettvävnaden runt omkring. Genom att komprimera bröstet och mäta trycket på bröstets yta har man identifierat att det blir en lokal förhöjning i tryck där det finns en tumör. Med hjälp av den här typen av mekanisk avbildning av brA change in stiffness of breast tissue is often connected to a pathological change. Some types of breast cancer such as infiltrating ductal carcinoma can be up to eight times stiffer than fat tissue. It has been found that during compression of the breast there will be a local area of relatively high stress at the breast surface at the location of a tumour. This type of mechanical imaging of the b
Since their emergence in the 1950’s, ice cores have ventured from being scientific objects of concern to a limited number of glaciologists to becoming one of the most iconic representations of anthropogenic climate change. This thesis aims to historicize the way in which ice cores became enrolled into climate discourse, particularly emphasizing the production and representation of temporalities of
Japan continuously attempts to reinterpret war-renouncing Article 9 while at the same time stressing its devotion to pacifism, most recently through the Legislation for Peace and Security. The new Legislation allows Japan to engage in collective self-defense, which was considered unconstitutional for 70 years. This thesis examines Japan’s legitimization of such change, answering the question; how
Cross-functional teams and meetings are recurrent structuring tools in contemporary knowledge organisations. They are recommended as solutions to enhance innovation and creativity. Current research gathers a myriad of reference to the benefits of such tools, but studies of their potential negative effects remain limited. This paper is specifically concerned with the effect of interdisciplinary tea
Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. To do so, more efficient planning of the supply chain is necessary. The first step of the plannin
Inflammation and subsequent endothelial dysfunction are main players in the vascular component of hypertension, and recent findings points to a key role of Sphingosine- 1-Phosphate and its signaling pathways in its pathophysiology. In neurodegenerative disorders such as Alzheimer’s disease, hypertension is the main modifiable risk factor, but insights regarding S1P receptor modulation in response
This Master Thesis aims to show an approach to the design of parallel robots,specifically the development of its kinematics. To do this, screw theory will be used, focusing on its theoretical bases and taking it later to practice. First, a theoretical definition of the inverse and forward kinematics of a parallel robot is carried out. Subsequently, algorithms are generated in Python that verify t
In this thesis, a new probabilistic risk assessment tool for road tunnels has been verified and validated. The verification and validation were performed along with a literature review to find different key variables that affect the risk in a road tunnel and find out how these variables can be handled. Examples of variables are heat release, ventilation mode and factors within evacuation modelling
Digitalisering är utan tvekan 2000-talets viktigaste bidragande orsak till utvecklingen av den globala ekonomin. Skatteplanering och skatteflykt bland multinationella bolag urholkar nationers skattebas som finansierar det offentliga välfärdssystemet såsom sjukvård, utbildningsinstitutioner och infrastruktur. Digitala affärsmodeller genererar intäkter annorlunda än traditionella affärsmodeller ocDuring the 21th century, digitalization is considered the most important development of the modern global economy. Tax avoidance is a growing issue for governments globally, that are loosing lots of tax money to finance public welfare systems supporting healthcare, educational institutions and infrastructures. Value creation in digital business models generates profits different than traditional b
Humans have always communicated with each other. When the smartphone technology was launched on the market, it revolutionized the way people communicate. This smartphone technology is constantly evolving and during 2014 wearable computing seems to be in the focal point at most smartphone technology conferences. This master thesis aims to discover how a wearable computing device can further develo
This thesis project was carried out in department of physics (Division of exper- imental nuclear and particle physics), University of Basel, Switzerland. The PANDA (Anti-proton Annihilations at Darmstadt) experiment is one of the biggest projects at the new FAIR (Facility for Anti-proton and Ion Research) facility in Darmstadt. The main purpose of the PANDA experiment is to study Hadron spectrosco
Ammonia (NH3) is an important chemical both as a chemical precursor and in its own right. It is therefore of practical importance to be able to visualize ammonia gas especially when ammonia is present in combustion or flue-gas environments. This thesis is focused on the use of laser-induced fluorescence with the stated aim of imaging ammonia in low concentrations, with the end-goal of applying the
The options of procreation, reproduction or bringing into existence a child of a particular parentage, including motherhood, are related to the advancement of science. Nowadays it is possible for a woman to become pregnant and afterwards give birth to a child which, by using medical assistance, is actually made from other womans oocyte. The term gestational carriage refers to being pregnant and th
We’re living in a time where more and more evidence of our impact on the environment appears every day. A lot of resource and time have been spent in order to identify and inform about the ecological footprint us humans enlarge day by day. The realization of human impact on the environment introduced large scale research and UN reports on the subject and a definition and goal to strive after was e
A field study was conducted in Fisantekraal, one of 20 high-risk communities in Cape Town, home to both a formal part consisting of low-cost government housing and an informal settlement. People in Fisantekraal are exposed to several different types of hazards and have problems with reoccurring disasters, especially in the informal settlement. Face-to-face interviews with people living in the two
Across Europe, breeding bird species are decreasing in several types of habitats. Deciduous forest specialist birds are facing a loss of habitat due to the forest management that removes important key components in the forest, e.g. dead wood. Already in Sweden three woodpecker species that are deciduous forest specialist have decreased in population: one has become locally extinct (middle spotted
This thesis seeks to answer the question of whether obligations to primary pandemic prevention and bio-risk management can be derived from the human right to health. The definition of the right to health in Article 12 of the International Covenant on Economic, Social, and Cultural Rights (ICESCR) was selected, as it is the broadest definition of the right to health in international human rights la
This thesis offers an overview of the relatively new family of Rosenbrock-Krylov numerical methods for ODEs. These methods are a further development of Rosenbrock methods, using a lower-dimension approximation of the Jacobian. The thesis gives the mathematical background to Rosenbrock-Krylov methods by first presenting Runge-Kutta methods and Rosenbrock methods, followed by the concept of Krylov s
There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. This is not least the case for the focus sector of this study, food products, an industry responsible for aro
