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Co-branding är ett fenomen som förekommer alltmer inom flera olika branscher. Tidigare forskning inom detta fält har påvisat dess synergieffekter men har denna form av samarbete ingen mörk baksida? Vi har problematiserat co-branding som fenomen genom att undersöka tre grundläggande faktorer för ett koncept. Dessa är grundtanken för koncept, kommunikation och målgrupp vilka sammanlänkas genom en rö
Mönster som framkommit ur empirin följer Scotts pelare. I de flesta företag har Koden nått en normativ institutionaliseringsnivå. Arbetssättet med Koden har habitualiserats. Den generella uppfattningen är att legitimiteten som Koden bidrar med endast täcker OMX:s krav.
Public Private Partnership, PPP, is a public procurement method involving the private sector used in several countries all over the world, now upcoming in Sweden. The UK, most prominent within this method, states that it offers good value for money, but the economic and financial benefits of PPP are still uncertain and subjects of debate. In order for the projects to be successful and to achieve v
Purpose: Based on a job seekers perspective, the purpose of this study is to explore influences of status and social identity upon perceived employer attractiveness as a product of the job seekers interactions within the interview process and her social informal network. Methodology: Based on a social constructionist stance we have conducted an exploratory qualitative study Theoretical Perspective
An important question for the psychology of religion is if religion can be interpreted as a constructive or a destructive force. When people endure a crisis caused by the death of a beloved relative, this subject is more pressing than ever. In today’s society, the religious death rite is the normalized way for the mourner to bid her last farewell , regardless if she’s religious or not. This is one
Payments for ecosystem services (PES), a mechanism of incentives or compensation to landowners for provision of ecosystem services, have grown as a tool for meeting conservation goals. The Costa Rican payments for ecosystem services (PSA) program is one of the best-known examples because of being one of the most established. Despite this, the PSA program and many other PES programs do not monitor
Människor följer ofta en liknande process när de söker sig till professionell vård. Upplevelser av vilka skäl de har för att söka rent faktiskt och vägen fram till att de tar beslutet att söka behövs det dock ytterligare forskning om. Därför är det viktigt att undersöka detta för att utröna människors upplevelse av vilka skäl och funderingar de har fram mot att beslutet att söka vård fattas. DettaPeople generally follow a similar process when seeking professional care. Experience of what reasons they have for actually seeking help and their considerations during the process before they make the decision to seek help is, however, insufficiently researched. Hence, it is important to study this in order to find out people's experience of what reasons and considerations they have during th
Den inre marknaden i EU karaktäriseras av ett antal friheter. Onlinespel faller under etableringsfrihet och friheten att tillhandahålla tjänster. Medlemsstaterna har med stöd av ett fördragsundantag, tenderat att vilja förbehålla sig rätten att erbjuda speltjänster inom respektive land. Internets framfart har dock lett till ett paradigmskifte på spelområdet där nu öppnare licenssystem ersätter monThe European internal market is characterised by a number of freedoms. Online gambling is the subject of the freedom of establishment and freedom to provide services. Member states tend to invoke an exception of the free movement, granting them exclusive rights to provide gambling services. The growth of the internet and its impact on the gambling industry has however created a shift in paradigm.
Recension av två doktorsavhandlingar.This review scrutinizes two doctoral dissertations at Lund University, one in Historical Archaeology, the other in Latin. Both are deemed to deserve high praise.
Gruppen om använder elcykel är enligt datamaterialet främst män med tillgång till bil. Innehavet är ganska jämnt fördelat över 35 år. Elcyklisterna är teknikintresserade samtidigt verkar miljöintresset vara ett drivande motiv till varför elcykel införskaffades. Minskad restid verkar ha en viss betydelse speciellt för den yngre åldersgruppen. Majoriteten av de svarande instämmer i påståendet att el
The logic of the two principal ways of defining a genre - the classificatory and the historical is described. The problems concerning the classificatory definitions are analyzed. The distinction natural language and meta-language is evoked,and the fact that natural languages is defying this distinction,always mixing the levels,the classificatory genres do not. The historical genres belong to the n
In our contemporary age, the name praise song has got a special meaning, roughly defined as: a song consisting of a rather short text that is sung over and over again, set to music in some contemporary popular style, directed by a worship leader, and accompanied by a team with instruments that may be unusual in church, as el-guitars and drums. The phenomenon is described and critically evaluated.
The Swedish Association for Applied Linguistics, ASLA (Association suédoise de linguistique appliquée) was formally founded as an autonomous Swedish affiliate of AILA in 1966. The constituting meeting was held at Lund University on April 12, 1966 during which the first chairperson, Professor Bertil Malmberg, was elected. This means that ASLA will be celebrating its 50th anniversary in 2016. Howeve
We consider simple approximations of variances and covariances for order statistics from the standard extreme value distribution. Exact values and simulation results of the variances and covariances for certain sample sizes are used to determine the validity of the suggested approximations.
Background: Saccharification and fermentation of pretreated lignocellulosic materials, such as spruce, should be performed at high solids contents in order to reduce the cost of the produced bioethanol. However, this has been shown to result in reduced ethanol yields or a complete lack of ethanol production. Previous studies have shown inconsistent results when prehydrolysis is performed at a high
This report is about the housing situation in Manila, capital of the Philippines. 25% of the inhabitants in this mega city live in informal settlements, often on places unsuitable for living. The target area of this paper is Baseco, a large slum area near the outlet of Pasig River and home to 47 000 people according to the 2002 census. Among its many problems including overpopulation and poverty i
Venture capital-bolag tjänar sina pengar genom att investera i företags tidiga utvecklingsskeden, för att senare sälja sin del för en större summa än de investerade. Detta gör att tillfället då venture capital-bolaget säljer är väldigt kritiskt för hur mycket de skall tjäna på sin investering. I detta skede spelar självklart en mängd faktorer in på vilket pris som erhålls. Enligt samtal med flera
