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Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. Data was c

Translating “gender” into Arabic: “jins ” , “jinsayn ” , “naw ʽ” or “jindar ”? A study of the translation of the concept “gender” in single- and multi-word expressions in feminist knowledge building

The terms “gender” and “sex” are central to feminist concerns. In English scholarship “gender” is disputed within and outside of feminism, despite its seemingly political correctness as an alternative to “sex” (Olson 2012; Gunnarsson 2011). This thesis aims to describe how “gender”, multi-word expressions with “gender”, and the derivative “gendered” are translated into Arabic target texts (TTs) by

Upplevd aktivitetsbalans hos anhöriga till personer med demens

Bakgrund: Antalet personer som drabbas av demenssjukdomar ökar kraftigt och anhöriga till dessa påverkas i vardagen på olika sätt, vilket kan påverka deras hälsa. Syfte: Syftet med denna studie var att undersöka upplevelsen av aktivitetsbalans hos anhöriga till personer med demens. Metod: Data inhämtades genom en fokusgrupp vid två upprepade tillfällen med 5 deltagare. En riktad innehållsanalys ge

Rätten till en rättvis rättegång i konkurrensmål i ljuset av Europakonventionens krav i art. 6(1) - Har Europadomstolen gett grönt ljus för kommissionens dubbla roller?

Art. 6(1) EKMR garanterar var och en vars civila rättigheter eller skyldigheter blir föremål för prövning eller som blir anklagad för brott en rätt till en rättvis rättegång inför en oavhängig och opartisk domstol. Vid administrativa förfaranden, såsom konkurrensrättsliga, har Europadomstolen ställt krav på att i de fall en administrativ myndighet inte uppfyller kraven i art. 6(1) EKMR ålägger förFor some time there has been loud criticism to whether the institutional structure and procedures for the enforcement of EU Competition Law is compatible with the right to a fair trial. Art. 6(1) ECHR protects this right in criminal law cases and cases concerning civil rights, by guaranteeing everyone the right to a fair trial before an independent and impartial tribunal. Concerning administrative

Creating an Innovative Culture for User Involvement

Den rådande marknaden har nått en punkt där teknisk innovation och tekniska egenskaper har blivit mindre viktiga konkurrensmedel, varför TechCo har insett vikten av tidig brukarinvolvering i innovationsprocessen. För att kunna dra fördel av brukarinvolvering så krävs det emellertid ett innovativt klimat och en effektiv FFE-process. Syftet med detta examensarbete är att undersöka hur pass förbereddAs the topical engineering industry has reached a point where technical innovation and technical features have become less important as means of competition, TechCo has realized the importance of user involvement in their early stages of development. However, in order to absorb this new input flow, certain prerequisites are needed namely an innovative climate and a proficient FFE. The purpose of t

Den reflekterande övaren - pianoelevers syn på sin övning

Övning ger en unik möjlighet att vara reflekterande och att ha sitt lärande i sina egna händer. Det är en mångfacetterad utmaning och en livslång process att utvecklas som musiker. En litteratur och forskningsöversikt relaterad till övning inleder denna uppsats. Denna kvalitativa aktionsforskande studie har som huvudsyfte att undersöka hur tio av mina pianoelevers övningsprocess vid instrumentet sTitle: Practising and reflecting - piano students' view Practicing gives a unique opportunity to be reflective and to have the learning process in our own hands. To develop as a musician is a multifaceted challenge and a life-long process. The first part of this study is devoted to a review of literature and previous studies in the field. The aim of the following qualitative action research pr

På väg in i en annan äldreomsorg? Mellanchefers reflektioner kring gott bemötandearbete

Towards a New Eldercare? Middle managers reflections on how to create good service within homes for the elderly. [translated title] For the past twenty years there has been a governing trend of efficiency and privatization of the swedish elder care. These trends have put the elder cares very foundation, it’s purpose, in a tremble. Middle managers within the swedish elder care are struggling to

Brand Shadow - den mörka sidan av co-branding

Co-branding är ett fenomen som förekommer alltmer inom flera olika branscher. Tidigare forskning inom detta fält har påvisat dess synergieffekter men har denna form av samarbete ingen mörk baksida? Vi har problematiserat co-branding som fenomen genom att undersöka tre grundläggande faktorer för ett koncept. Dessa är grundtanken för koncept, kommunikation och målgrupp vilka sammanlänkas genom en rö

Value for Money Assessment in Public Private Partnership Projects

Public Private Partnership, PPP, is a public procurement method involving the private sector used in several countries all over the world, now upcoming in Sweden. The UK, most prominent within this method, states that it offers good value for money, but the economic and financial benefits of PPP are still uncertain and subjects of debate. In order for the projects to be successful and to achieve v

The Pursuit of Status: Social Identity Construction in the Interview Process

Purpose: Based on a job seekers perspective, the purpose of this study is to explore influences of status and social identity upon perceived employer attractiveness as a product of the job seekers interactions within the interview process and her social informal network. Methodology: Based on a social constructionist stance we have conducted an exploratory qualitative study Theoretical Perspective

Den religiösa dödsriten och viljan till mening

An important question for the psychology of religion is if religion can be interpreted as a constructive or a destructive force. When people endure a crisis caused by the death of a beloved relative, this subject is more pressing than ever. In today’s society, the religious death rite is the normalized way for the mourner to bid her last farewell , regardless if she’s religious or not. This is one

Effectiveness of the Costa Rican Payments for Ecosystem Services program in mitigation of greenhouse gas emissions: Trends in carbon stocks 2012-2020

Payments for ecosystem services (PES), a mechanism of incentives or compensation to landowners for provision of ecosystem services, have grown as a tool for meeting conservation goals. The Costa Rican payments for ecosystem services (PSA) program is one of the best-known examples because of being one of the most established. Despite this, the PSA program and many other PES programs do not monitor

Varför och hur söker människor psykoterapi? Upplevelser av skäl och sökprocess hos panikångestpatienter

Människor följer ofta en liknande process när de söker sig till professionell vård. Upplevelser av vilka skäl de har för att söka rent faktiskt och vägen fram till att de tar beslutet att söka behövs det dock ytterligare forskning om. Därför är det viktigt att undersöka detta för att utröna människors upplevelse av vilka skäl och funderingar de har fram mot att beslutet att söka vård fattas. DettaPeople generally follow a similar process when seeking professional care. Experience of what reasons they have for actually seeking help and their considerations during the process before they make the decision to seek help is, however, insufficiently researched. Hence, it is important to study this in order to find out people's experience of what reasons and considerations they have during th

Gränsöverskridande spel i Sverige och EU - Kan internets friska vindar blåsa omkull de statliga korthusen?

Den inre marknaden i EU karaktäriseras av ett antal friheter. Onlinespel faller under etableringsfrihet och friheten att tillhandahålla tjänster. Medlemsstaterna har med stöd av ett fördragsundantag, tenderat att vilja förbehålla sig rätten att erbjuda speltjänster inom respektive land. Internets framfart har dock lett till ett paradigmskifte på spelområdet där nu öppnare licenssystem ersätter monThe European internal market is characterised by a number of freedoms. Online gambling is the subject of the freedom of establishment and freedom to provide services. Member states tend to invoke an exception of the free movement, granting them exclusive rights to provide gambling services. The growth of the internet and its impact on the gambling industry has however created a shift in paradigm.

I vilken utsträckning kan elcyklar (och elmopeder) ersätta dagens biltrafik?

Gruppen om använder elcykel är enligt datamaterialet främst män med tillgång till bil. Innehavet är ganska jämnt fördelat över 35 år. Elcyklisterna är teknikintresserade samtidigt verkar miljöintresset vara ett drivande motiv till varför elcykel införskaffades. Minskad restid verkar ha en viss betydelse speciellt för den yngre åldersgruppen. Majoriteten av de svarande instämmer i påståendet att el

Genrers rörlighet : Genredefinitionens dilemma sett i ett semantiskt perspektiv

The logic of the two principal ways of defining a genre - the classificatory and the historical is described. The problems concerning the classificatory definitions are analyzed. The distinction natural language and meta-language is evoked,and the fact that natural languages is defying this distinction,always mixing the levels,the classificatory genres do not. The historical genres belong to the n

The new songs of praise: Text, music and performance from a Swedish perspective

In our contemporary age, the name praise song has got a special meaning, roughly defined as: a song consisting of a rather short text that is sung over and over again, set to music in some contemporary popular style, directed by a worship leader, and accompanied by a team with instruments that may be unusual in church, as el-guitars and drums. The phenomenon is described and critically evaluated.

On ASLA

The Swedish Association for Applied Linguistics, ASLA (Association suédoise de linguistique appliquée) was formally founded as an autonomous Swedish affiliate of AILA in 1966. The constituting meeting was held at Lund University on April 12, 1966 during which the first chairperson, Professor Bertil Malmberg, was elected. This means that ASLA will be celebrating its 50th anniversary in 2016. Howeve