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Examensarbetets titel: "Influencer Marketing - ytlig inspiration eller något djupare?" - En kvalitativ studie om relationen mellan modeinfluencers och följare ur ett konsumentkulturperspektiv Seminariedatum: 2018-01-11 Kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 hp Författare: Michelle Da Silva Pereira, Eric Larsson, Oscar Molin Handledare: Jon Bertilsson Fem nyckeTitle: "Influencer Marketing - Superficial Inspiriation or Something Deeper?" - A qualitative research about the relationship between fashion influencers and their followers from a Consumer Culture Perspective Seminar date: 2018-01-11 Course: FEKH29, Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Authors: Michelle Da Silva Pereira, Eric

This essay examines the protection of the wearing of religious dress under article 9 (freedom of religion) of the European Convention on Human Rights, according to the case law of the European Court of Human Rights. It examines how religious dress is protected as a manifestation of religion and with reference to which rights of others and under which circumstances it can be restricted with referen

The thesis discusses a myth of Kumari in relation to historical events and political tendencies in the Kathmandu valley. While historically myths have been used for various purposes, most of which are harmless, sometimes the motives do not justify the actions. In a nutshell, in the thesis the author is trying to show how a myth can be manipulated by political actors in order to legitimise or secur

Purpose: The purpose of the research is to investigate how entrepreneurs experience knowledge sharing in a business incubator. Furthermore, the study explores which fac- tors enable or inhibit knowledge sharing. Design/methodology/approach: The research is based on an inductive approach with twelve semi-structured interviews serving as the main empirical data, with additional unstructured observa

Purpose: The purpose of this study is to describe and analyze Dresser Wayne AB’s problem with percentage of completion method in a project. Methodology: With a deductive approach a case study was conducted. The survey methodologies used are qualitative interviews and analysis. Theoretical perspectives: The theoretical framework is based on literature concerning accounting control management, proje

This paper analyzes the impact of the contradictory discourses of the confessional composition of Lebanon on the Palestinian humanitarian rights in Lebanon. In addition to this, it analyzes the correlation between gaining these rights and the Palestinian right of return to Palestine. The Palestinian refugees’ issue creates divisions among Lebanese in handling their situation between supporters and

The purpose of this thesis is to examine the audit expectations gap in Sweden and the public confidence in the audit profession. We analysed if and how Svenska Dagbladet’s critical articles about the audit profession affected both the public confidence and the audit expectations gap. In order to answer our purpose, we have used qualitative research methods. Our conclusion is that no crisis of conf

Den här uppsatsen handlar om dopundervisning i Svenska kyrkan. Undersökningen börjar med en genomgång av hur dopundervisningen har sett ut från Jesus tid fram till idag. Därefter görs först en komparativ innehållsanalys av äldre katekeser, Luthers lilla och stora katekes samt av tre andra katekeser som företrädare för Svenska kyrkan gav ut fram till 1980-talet. I dessa undersöker jag vad de grundThe subject of this essay is the pre- and post-baptismal education in the Church of Sweden. My method of investigation is a comparative content analysis. The documents analyzed are catechisms, different documents approved by the Church of Sweden, 27 pastoral instructions about baptism, 3 pastoral instructions about confirmation and 60 so-called parish instructions (the Church Ordinance of 1999 req

The result of this research is, that the Kennedy myth lived in a symbiotic relationship with the political mission of John F Kennedy during his time in the White House. The myth was as present – as the real politics of Kennedy – during his presidency. The Kennedy myth was a tool for John Kennedy to reach the White House. This myth was natural in a country as America, where the American Dream is fu

Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus grou

Bakgrund: Enligt klinisk forskning visar ADL-taxonomin hög validitet och reliabilitet, men det finns inga studier kring svenska arbetsterapeuters erfarenheter av att använda ADL-taxonomin som bedömningsinstrument i sitt kliniska arbete. Det är viktigt att studera användarnas erfarenheter och synpunkter för att förbättra implementering av evidensbaserade metoder såsom ADL-taxonomin. Syfte: SyfBackground: The ADL-taxonomy as an assessment instrument shows high validity and reliability in the clinical research, but there is no study about occupational therapists’ experiences of using the ADL-taxonomy in clinical practice. It is important to study the users’ experiences and views to improve implementation of evidence-based methods such as the ADL-taxonomy. Aim: The aim of this study i

This study has been conducted in order to try to clarify how one as a piano teacher, by the choice of teaching material and method of teaching, can influence the process of learning. The study deals with novice teaching and more specifically first semester teaching. I have studied three books, their methods and how they take on the task of introducing music and piano playing to novice students. I

Uppsatsen behandlar den franske filosofen Louis Althussers "intervention" i striden om humanismen åren 1960-1967. Tesen i uppsatsen är att det existerar en konflikt mellan det teoretiska begreppet om ideologin och det kommunistiska partitagandet, mellan filosofen och kommunisten Althusser. Denna konflikt kommer tydligast till uttryck i analysen av den "socialistiska humanismen"

The purpose of this thesis is to provide a contribution to the current waged debate concerning the validity of Carl von Clausewitz’s theories regarding actors engaged in the acts of war. These thoughts have been suggested to be obsolete in the post-cold war era whereas the new wars theories have emerged and modified and challenged the classical knowledge of the very nature of war. The theoretical

By ratifying the ILO Conventions on freedom of association and the right to collective bargaining (Nos. 87 and 98) member states undertake the obligation to bring national legislation and practice into full compliance with these international labour instruments. However, the question is whether the countries actually implement their international commitments. This comparative paper studies the e

The aims of this thesis are to explore the process of (dis) identification considering its influence in securing and enhancing self-identity in the agricultural organization context through patterns of working behaviors. This research underscores negative and positive aspects of professional discourses that influence interpretative manners among organizational members. This study takes hermeneutic

The rumor of a fraudulent election during the presidential election of 2004 in Ukraine, made citizens fill up the streets of Kyiv for a three week long demonstration known as the Orange revolution. The aim was to strengthen democracy by pressuring the government, recognized as representative democracy, by democratic means which resulted in a re-run election against democratic principles. The purpo

I denna studie avser vi att undersöka hur varumärken, främst de korporativa, kan förstärkas genom tillämpning av de olika country of origin strategierna i företagens varumärkesbyggande. För att uppfylla vårt syfte har vi valt att utföra en kvalitativ undersökning av två fallföretag. Vi har samlat data till empirin i form av intervjuer, butiksobservationer, hemsidor samt diverse nedskriven dokument

Syftet med denna uppsats är att undersöka hur kommunikations- och reklambyråer ser på de förändringar som sker i samhället. Vidare är vårt syfte att undersöka hur de arbetar för att effektivt kommunicera ut budskap till önskad mottagare genom att medvetet skapa uppmärksamhet. Vi har använt oss av en kvalitativ metod med ett abduktivt tillvägagångssätt där litteratur och empiri tillsammans legat ti

This paper aims to empirically explore and conceptualise how circular fashion platforms enable and shape the practice of secondhand clothes shopping. Taking a shopping-as-practice approach and drawing on an ethnographically inspired study, this paper explores how a Swedish digital second-hand commerce platform enables different modes of shopping. The analysis shows that this platform and its socio