Evaluation and intelligence
Following up on and developing our social media work requires continuous evaluation. Evaluating is important to get a picture of what works. It can also give you valuable information about whether the target group has changed or the channel itself has evolved. Analysis Most social media provide their own statistics tools to collect data and analyse how the work through the channel is going, which
https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/social-media/evaluation-and-intelligence - 2026-05-09
