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Using provocative PR and promotional communication to leverage a vegan activist brand: An exploratory study of Mr. Charlie’s communicative strategies

An increasingly competitive market, as well as transforming consumer expectations, have considerably altered the socio-economic landscape in which contemporary profit-making organizations operate. As a result, it is more difficult than ever to establish a successful and distinct brand, whilst adhering to fast-changing customer demands – especially when consumers bank on brands to fulfil a higher p

Moving beyond Mediatized Activism for Social Justice: Creating Visual Safe/Brave Spaces for Activists

The large-scale mass mobilizations and colossal demonstrations of the last decade have shown that digital and social media platforms, globally, now play significant roles in early formation and further facilitation of activist movements, interested in progressive causes and societal changes. However, the repercussions of the very same events have also clearly shown the shortcomings of mediatized a

Pathophysiology of syncope : current concepts and their development

Syncope is a symptom in which transient loss of consciousness occurs as a consequence of a self-limited, spontaneously terminating period of cerebral hypoperfusion. Many circulatory disturbances (e.g. brady- or tachyarrhythmias, reflex cardioinhibition-vasodepression-hypotension) may trigger a syncope or near-syncope episode, and identifying the cause(s) is often challenging. Some syncope may invo

Epigenetics and Obesity

Obesity is a complex and chronic disease affecting hundreds of millions of people worldwide and has reached epidemic proportions. It is important to understand the underlying mechanisms to tackle this devastating disease, thus preventing its comorbidities. The epigenome, including DNA methylation and histone modifications, appears to be the link between genetics and nongenetic factors, modulating

Molecular basis of the reaction mechanism of the methyltransferase HENMT1

PIWI-interacting RNAs (piRNAs) are important for ensuring the integrity of the germline. 3'-terminal 2'-O-methylation is essential for piRNA maturation and to protect them from degradation. HENMT1 (HEN Methyltransferase 1) carries out the 2'-O-methylation, which is of key importance for piRNA stability and functionality. However, neither the structure nor the catalytic mechanism of mammalian HENMT

The Rate of Asystolic Reflex Syncope Is Not Influenced by Age

BACKGROUND: The head-up tilt test (HUT) and other evidence suggest that the vagal effect on the heart decreases with age.OBJECTIVES: The main aim of the study was to assess whether this age effect also affects the rate of asystole in spontaneous reflex syncope (RS).METHOD: We performed an analysis of pooled individual data from 4 studies that recruited patients ≥40 years of age affected by certain

Proteomic analysis shows decreased type I fibers and ectopic fat accumulation in skeletal muscle from women with PCOS

Background: Polycystic ovary syndrome's (PCOS) main feature is hyperandrogenism, which is linked to a higher risk of metabolic disorders. Gene expression analyses in adipose tissue and skeletal muscle reveal dysregulated metabolic pathways in women with PCOS, but these differences do not necessarily lead to changes in protein levels and biological function. Methods: To advance our understanding of

Regulation of insulin secretion in diabetes: Molecular mechanism and applications

Diabetes is a highly ageing-related disease manifesting with a deteriorated capacity of insulin secretion and uncontrolled blood glucose-raising, hyperglycemia. In this thesis, we aim to explore the underlying roles of CaV channels and aging-associated genetic changes in the development of Type 2 diabetes (T2D).In pancreatic β-cells, the active of voltage-gated calcium (CaV) channels play an essen

Drosha Dice(r)ing lipid metabolism in the liver

SREBP transcription factors are key regulators of lipid metabolism and play a central role in metabolic dysfunction-associated steatotic liver disease (MASLD). In a recent issue of Molecular Cell, Nie et al. 1 have discovered that Drosha, known for microRNA processing, regulates the maturation and activation of SREBP1 in the liver, and this seems to be important in MASLD.

Physics General Syllabus 2020

Allmän studieplan för forskarutbildning Page 1 of 9 SYLLABUS Reg. no U 2020/989 Date 16 December 2020 Faculty Board General syllabus for third-cycle studies in Physics, NAFYSI01 This syllabus was approved by the Board of the Faculty of Science on 16 December 2020 and applies to third-cycle students admitted from 1 January 2021. The syllabus is based on the Higher Education Ordinance (1993:100) Cha

https://www.science.lu.se/sites/science.lu.se/files/2024-05/Physics%20general%20syllabus%202020.pdf - 2026-05-31

Meet Ema from Liptovsky Mikulas, Slovakia

Link back to student portrait European Economic Law. What is your educational background?Before coming to Lund, I completed my bachelor’s degree in EU and international law in Tallinn, Estonia.How did you find our master’s programme?During my bachelor studies, I already leaned towards EU constitutional law and business law, so I was searching for programmes that offered specialisation in these fie

https://www.law.lu.se/meet-ema-liptovsky-mikulas-slovakia - 2026-05-29

Social media

Support and advice for those who use, or are thinking of using, social media in their work. Page shortcuts:Why use social mediaGetting started with your channelImages and filmInspiration, guides and trendsLund University on social mediaYou are welcome to contact your local communications officer to discuss whether and, if so, how you could use social media in your activities.Contact a communicatio

https://www.staff.lu.se/support-and-tools/communication-and-graphic-profile/social-media - 2026-05-29

Handläggning av avtal, beslut, riktlinjer och andra ärenden

Vem ska underteckna avtal – prefekt, LTH:s rektor eller LU:s rektor? Finns det mallar för detta? Hur får vi rektors underskrift på ett beslut? Här finns en sammanställning av information, checklistor, mallar och steg-för-steg-guide för handläggning av ärenden. AvtalInom universitetet sluts en stor mängd avtal med varierande innehåll relaterade till forskning och utbildning. Avtalets art är avgöran

https://www.lthin.lth.se/stod-i-arbetet/administration/dokument-och-arendehantering/handlaggning-av-avtal-beslut-riktlinjer-och-andra-arenden - 2026-05-29

Press and media outreach

Tips, advice and templates for press releases and external outreach Are you looking for ways to reach out to the public with your research? On this webpage we list some of the opportunities at hand. Why research communication?Research communication can be a lot of things. It can be everything from talking to colleagues and visiting conferences to addressing the members of the Swedish parliament as

https://www.lusem.lu.se/internal/workplace/support-and-resources/communication-templates-and-tools/press-and-media-outreach - 2026-05-29