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Title: Managing the Corporate Brand: A Study of the Corporate Brand Manager in Theory and Practice Date of the Seminar: 2012-05-29 Course: BUSN29 – Master thesis Authors: Fredrik Augustsson, Martin Larsson Advisor: Mats Urde, Associate Professor Keywords: Corporate Brand Management, Corporate Brand Manager, Brand Strategy, Brand Management, Brand Hierarchy Thesis purpose: To investigate the
Swedish national legislation and environmental objectives state that cities should be planned in a coherent and sustainable approach, and in a way that limits the need for private cars. External commercial establishments are often brought up in the discussion of sustainable urban planning, since the locations result in urban sprawl and an increase in car traffic. This study examines how municipali
This Thesis is aimed at clarifying the meaning of article 44 RVD in order to determine which legal issues arise at its implementation, both at European and at Italian level. Art 44 RVD, as the main rule for B2B intra-Community supply of services, has a fundamental impact on the assessment of VAT liability among business operators in order to define on whom, where and when the liability arises. Unc
Issue of study: In decentralised companies, products that are not in the central assortment, but still sold by the subsidiaries are known as local assortment. Understanding the reasons to why local assortment exists is important for the companies to ensure compliance. To have products that comply with laws and regulations are especially vital in the agricultural industry, due to its large personal
Popular science The eddy-covariance (EC) method is one of the most important methods to measure gas and energy fluxes between biosphere and atmosphere at ecosystem level. This method was applied above the floor of a boreal forest in Norunda, central Sweden, at 1.5 m height. The objective was to measure the energy and carbon dioxide (CO2) fluxes from the soil and the understory vegetation to the at
The purpose of this thesis is to unveil in how far organisations' Employer Branding efforts, concerning Social Media content, meet the expectations of Young Talents. The outcome will aid employers in attracting and retaining Young Talents in their organisation. The theoretical framework of the thesis deals with the three key concepts Employer Branding, Social Media and Young Talents. The con
This paper focuses on labor market policies across countries belonging to the social-democratic welfare state regime. Since 1980 Denmark, Finland, Norway and Sweden have undergone a number of reforms and modifications within labor market, which identify the shift from traditional politics of expansion towards what many refer to as welfare retrenchment or restructuring. This paper attempts to obser
Idén till denna uppsats kommer från det utbredda fenomenet “land grabbing”, vilket bland annat har lett till att ett stort antal människor över hela världen har blivit tvångsförflyttade. Inom det internationella regelverket för mänskliga rättigheter finns det en rättighet till adekvat (lämplig) bostad. Att tvångsförflytta människor anses vara ett direkt åsidosättande av denna rättighet. UppsatsenThe inspiration to this thesis springs from the phenomenon of “land grabbing”, which have had forced evictions of numerous persons and communities across the world as one of its devastating effects. International human rights law recognizes a right to adequate housing, and instances of forced eviction are considered a prima facie violation of this right. This thesis is a case study on adequate ho
Host-virus interactions in archaea is a topic that still remains little explored. A recent study has revealed that the protein gp21 from SIRV2 (Sulfolobus islandicus rodshaped virus 2) induces cell gigantism and growth arrest in the archaeal host Sulfolobus islandicus LAL14/1 after being overexpressed. Remarkably, homologs of this protein have been found in a wide variety of viruses infecting arch
Som en följd av EU-beslutet om ett nettonollutsläppsmål till 2050 har flera industrier utvecklat färdplaner för hur dessa utsläppsminskningar ska uppnås. Det här examensarbetet undersöker kemiindustrins färdplaner i syfte att bedöma hur de ser på sin roll i att nå EU:s utsläppsmål. Teknikerna och strategierna som används i färdplanerna för att nå utsläppsminskningar varierar stort. Ofta antas att Following the decision set by the EU of a net-zero greenhouse gas emission target for 2050, several industries have made roadmaps for how these reductions will be achieved. This thesis investigates the chemical industry roadmaps in order to assess how they envision their role in reaching the EU target. The technologies and strategies used in the roadmaps to reach the reduction targets vary widely,
This thesis examines the everyday financial lives of transnational migrants through the case of Singaporean migrants in Sweden. Drawing upon the scholarship on the financialisation of everyday life and transnational migration across economic and sociocultural geography, this thesis develops a conceptual framework that explores the everyday financial practices, networks and subjectivities that shap
The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. Scholars have attempted to understand cancel culture by looking at cases where public figures and celebrities are targeted, but not enough attention has been paid to the ins and outs of cancel cultur
Land use for reindeer husbandry and forestry are overlapping in large areas of northern Sweden. This co-location is characterized by dynamics in which the forest industry owns the land and the power to transform it, and the reindeer industry possesses a user-right for reindeer grazing and herding. During the last couple of years, critique towards the forest industry has grown louder, and reindeer-
While there is a degree of homogeneity in the physical impact that volcanic hazards can cause, the experience of volcanic risk and the politics of exposure are far from equal. The purpose of this thesis is to expand on research citing population growth and property price dynamics as factors encouraging settlement in the Mauna Loa and Kīlauea lava hazard zones. It seeks to determine if high-hazard
This paper examines the relationship between credit ratings and aggregate, as well as individual pillar CSR scores during the periods of 2009 and 2014 for European corporations. The results indicate that the aggregate CSR scores did not influence credit ratings for either period. However, social pillar scores had a statistically significant impact on credit ratings during the financial crisis of 2
This thesis examines the nascent sector of cultivated meat in Europe, analysing its potential market penetration against the backdrop of evolving consumer attitudes, complex regulatory frameworks, and innovative business models. Given the pressing environmental concerns associated with traditional meat production, cultivated meat presents a sustainable alternative that promises to reshape the meat
Simulations of domains with large differences in length scales across different directions are often computationally expensive because they require high mesh resolution, leading to long simulation times. This master’s thesis was done in collaboration with FS Dynamics Sweden AB and addressed the high computational cost associated with fully resolved 3D simulations. Inspired by semiconductor and ele
The previous studies that mention Tagore and Gibran together have dealt merely with their lives or the influences they have had to one another. There has not been a comparative study of their works, say Gitanjali and The Prophet, with the focus on certain themes, such as love and longing. The prose-poems of Gibran and Tagore's songs have been influenced by Sufi poetry on the themes mentioned a
Historians have often noted the existence of frictions in early labour markets. Swedish servants, for example, experienced large mobility restrictions and coercion, preventing them from switching employers. Despite this, wage studies have often relied on assumptions of perfect competition, ignoring these findings. This study uses more than 3,000 observations of servant wages for Southern Sweden, c
