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Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere,
The industrial sector in Sweden accounted for 38 percent of the country’s total energy consumption in 2019. As the world’s focus has shifted drastically on energy consumption, the industry sector’s has as well due to energy initiatives and government-driven regulations. The energy issue is currently of great relevance for energy-intensive industries where enormous potential remains due to factors
Analysis of alternative splicing has provided valuable information for multiple types of cancer, including breast cancer in recent years. Alternative splicing has been suggested to be one of the hallmarks for cancer, as dysregulation of the normal splicing process governs many aspects of cancer cell biology. For several genes previously associated with cancer, specific variants and their effect on
Som svar på Rysslands aggression mot Ukraina år 2022, och överträdelse av våldsförbudet i FN-stadgan, har EU och andra likasinnade länder antagit sanktioner som har fryst den ryska centralbankens tillgångar, vilka beräknas uppgå till 300 miljarder euro. Kriget har orsakat enorma och oberäkneliga skador för Ukraina och dess infrastruktur, ekonomi och befolkning. Misstänka internationella brott och In response to Russia’s aggression and illegal use of force against Ukraine in 2022, in violation of the UN Charter, the EU and other partners adopted sanctions immobilising or freezing the assets of the National Central Bank of Russia, assets possibly amounting to over €300 billion. The war has caused enormous and incalculable damages to Ukraine and its infrastructure, economy and people. Suspect
As the climate crisis becomes more severe, carbon capture and storage (CCS) is increasingly seen as a viable option to help mitigate climate change. However, one risk with regard to CCS is that it locks us into the use of carbon-based energy sources and industry, creating a carbon lock-in. Looking at the German-Norwegian partnership to store German CO2 in Norway and to provide hydrogen in return,
Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. Thus, the purpose of this study is to explore how a newly launched brand engaging in socio-political agendas communicates
Previous conclusions in the literature established a decline of the European actorness on a global scale. This article addresses the pertinence of the actorness theory on a regional level based on a comparative descriptive study of bilateral EU-Third countries partnerships in Ethiopia and Uganda. While the European influence appears to be decreasing, the Specific Issue of the refugee crisis - as b
Strategic thinking is a popular topic in management journals, and many researchers have highlighted the importance of strategic thinking in managerial contexts. Still, there is a lack of consensus in the extant literature about what strategic thinking is, how it can be measured, and what are the cognitive elements that shape it. However, Prinsloo (2007) indicated that the Cognitive Process Profile
Population ageing affects most European countries, placing increasing pressure on publicly funded Long Term Care (LTC) systems. Informal care is often seen as a low-cost alternative to formal care services, yet it may induce unwelcome reductions in labour supply. This study presents evidence on the relationship of informal care provision, employment probability, and work hours of mature caregivers
International agricultural trade has seen big developments throughout time, initially driven particularly by the industrial revolution and then influenced by globalization and changes in technology. Coupled with decreasing barriers to trade, the rise of trade agreements, and economic growth of countries, international influences are having big effects on food consumption patterns. In particular, w
This thesis examines the representation of rape in J. M. Coetzee’s Disgrace (1999), Shani Motoo’s Cereus Blooms at Night (1996), Ian McEwan’s Atonement (2001), and Joyce Carol Oates’ Rape: A Love Story (2003). The analysis of the novels is introduced by a background chapter that outlines the literary history of the rape metaphor and feminist attitudes towards the representation and definition of r
The beneficial effects of HLA matching at the HLA-A, -B and -DR loci on recipient short- and long-term survival in heart transplants have been established in a number of studies. The objective of the present study was to evaluate the importance of individual HLA alleles at the HLA-A, -B and -DR loci as risk factors for recipient death within one year after transplant by using artificial neural net
Transgender persons experience a disproportionate representation in adverse mental health conditions globally. In Sweden there are tangible efforts to improving mental healthcare overall, but as a minority population, transgender persons still struggle with meeting their mental healthcare needs. While social factors such as stigma and discrimination act as catalysts for this burden, there is an ab
This thesis examines EU’s adoption of a human security approach and the extent to which it has been part of crisis management discourse as well as practice in the Sahel region of Africa. It tells the story of a maturing process for a core approach in EU security policy; that is, the story of human security and how the concept has evolved from a state of innocence to gradual experience and adolesc
There are many actors included in the humanitarian system, such as NGOs, UN humanitarian agencies and governments. However, a gap in the humanitarian system can be identified where the traditional actors lack resources, which provides an opportunity for the private sector to be more involved, particularly in preparing for humanitarian operations. Therefore, in this research, a multiple-case study
The combustion of lignite coal for energy production significantly contributes to Germany’s greenhouse gas emissions, leading climate justice activists to advocate for an immediate coal exit. Workers of the lignite industry strongly oppose this as they worry about the structural decline of mining regions and their financial security. The concept of Just Transition is increasingly employed to bridg
In this paper, we replicate a study by de la Croix et al. (2013) to analyze the effects of population aging in Germany when implementing two different counterfactual pension systems. De la Croix et al. (2013) use a dynamic overlapping generations model to simulate population aging and its effects on the French economy. Calibrating and analyzing the same model as in de la Croix et al. (2013) with n
COVID-19 has generated a visitor increase to national parks, posing challenges, such as littering and crowding. Understanding visitor motivation can help the national park management to better facilitate the dual objective of providing recreational opportunities and nature protection. This thesis studies the motivation of national park visitors and the pandemic's impact on motivation, by compa
