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Titel: Städer som varumärken Kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng. Seminariedatum: 2017-06-02 Författare: Shante Bedrosian, Valdrin Maloku & Tobias Wallander. Handledare: Lars Carlman. Nyckelord: City Branding, Place Branding, Startup-företag, Intressenter, Varumärken. Syfte: Syftet med studien är att öka förståelse för hur städerTitle: Cities as brands Seminar date: 2017-06-02 Course: FEKH29 Business Administration: Bachelor Thesis in Marketing Undergraduate Level, 15 högskolepoäng. Authors: Shante Bedrosian, Valdrin Maloku & Tobias Wallander. Supervisor: Lars Carlman Key words: City Branding, Place Branding, Start-up companies, Stakeholders, Brands. Purpose: The purpose of the study is to increase understanding

Målet med denna uppsats har varit att granska syftet och skälen till den lagändring som skedde under 2010 för att generellt skärpa straffen för allvarliga våldsbrott. Vidare har rättspraxis granskats för att se om reformen lett till de eftersträvade resultaten. Slutligen har även en del av den kritik som finns mot regeringens argument tagits med för att visa på att långt ifrån alla är överens om aThe aim of this study was to examine the purpose and reasons for the amendment, which took place in 2010 to generally strengthen penalties for serious violent crimes. Furthermore, case law was examined to see whether the reform led to the desired results. Finally, some of the criticisms that are against the government's arguments were included to show that far from all agree that tougher penal

Syfte: Att undersöka de psykometriska egenskaperna hos instrumentet Lund Attitudes Towards Self Harm (LASH) och använda den bästa lämpade versionen, sex items eller kortare, för att undersöka allmänhetens attityder till självskadebeteende. Metod: En enkät med frågor om demografiska variabler, erfarenhet av självskadebeteende i nära relationer samt skalorna LASH, Community Attittudes towards the MeObjective: To examine the psychometric properties of the instrument Lund Attitudes Towards Self Harm (LASH) and use the best-suited version, six items or less, to investigate public attitudes to self-harm. Method: A questionnaire about demographic variables, the experience of self-harm in close relationships and the following scales; LASH, Community attittudes towards the Mentally Ill (CAMI-S), Re

Risk communication, the flow of information between decision-makers, risk experts and the public, can be a valuable tool in societal resilience building. Risk communication can be used both to inform the resilience planning process as well as to directly build resilience at all societal scales. The city of Belfast is currently developing a resilience strategy that addresses flooding in the city as

The amount of electronic information is growing continuously in the corporate world and companies need to make sure to have a good solution for it to make effective use of time and document handling. A good task management is also an important part of a company’s structure to not create unnecessarily work. With this master thesis we have found a solution where a Workflow-software is implemented to

This thesis is about combining three archaeological themes; the interpretation of grave contexts, social identities and Iron Age jewellery has been given a place here. The aim was to discern which meanings and functions that can be connected to Migration Period bracteates in graves, and if so how they manifest in the context. Bracteates, small pendants dated to the Migration and Vendel periods, ha

Teachers’ experiences of school leadership behaviour and the social contexts in which these have taken place interest me. I aim to identify and understand what Swedish secondary school language teachers’ reflections are on what they require in terms of leadership from their principals in different contexts in order to gain personal job satisfaction. The objective is that this research can then fun

Hals- och huvudregionen innehåller många luftkaviteter t.ex. luftstrupe, bihålor och munhåla. Detta arbete undersökte vad som händer i vävnaden kring dessa luftkaviteter när de blir bestrålade med fotoner och hur bra ett dosplaneringssystem för strålbehandling modellerar den absorberade dosen till ett heterogent medium. Dosberäkningarna gjordes med hjälp av ett Monte Carlo-simuleringsprogram somPurpose: To study the build-down and build up of the absorbed dose at the interface between air and tissue in the head and neck region. Monte Carlo simulations are compared to a treatment planning system that is used at the University Hospital in Lund. Materials and methods A virtual phantom was constructed to resemble an air cavity in the head and neck region. The phantom consisted of a water cyl

Under mellanordovicium täcktes paleokontinenten Baltica av ett grundhav och i det temperade klimatet som rådde avsattes långsamt kallvattenkarbonater som kom att täcka stora delar av paleokontinenten. Idag har merparten av dessa sedimentlager eroderat bort och kalksten har endast bevarats på spridda platser i Sverige. Mellanordovicisk kalksten är väl exponerad i Gullhögens stenbrott på Billingen iDuring the Middle Ordovician the paleocontinent Baltica was covered by an epicontinental sea, wherein cool-water carbonates were deposited. The carbonate deposits covered most of the oscandian paleobasin, but due to erosion only a small portion is preserved today. Ordovician limestone at the Gullhögen quarry, Billingen, Västergötland is preserved due to protection from overlying Permian dolerite s

Purpose: This study aims to determine how a company uses sustainability reporting to engage its stakeholders, with a view toward analysing legitimacy theory and stakeholder theory. Sustainability disclosure is a key source for determining whether a stakeholder will keep a relationship with a company. Focusing on pharmaceuticals in the Nordic region yields more conclusive results because the Nordic

The decision by the European Union to enforce the Temporary Protection Directive to respond to the inflow of Ukrainian displaced people in member states has resulted in a peculiar governance system that sets Ukrainian displaced people as an exceptional category of vulnerable migrants. Their stay is temporary, but as it is impossible to predict a date for Ukraine to be deemed a safe country again,

With the vigorous development of the electric vehicle industry, there is an increasing demand for high-capacity, high-stability batteries, and higher requirements are also placed on clean, non-toxic, and efficient battery production processes. The electrode is one of the most important components in lithium-ion batteries. It determines the capacity and overall performance of the battery. The fabri

When acidification of soils and lakes got acknowledged in the 1960’s, it soon became one of the biggest environmental issues in northern Europe. Long-range transport of sulphur and nitrogen emissions caused acid rain to fall thousands of kilometers away from its source. South-western Sweden was one of the areas most affected by acidification. One of the lakes affected is Lake Gårdsjön, situated ab

Large-scale genomic resources can place genetic variation into an ecologically informed context. To advance our understanding of the population genetics of the fruit fly Drosophila melanogaster, we present an expanded release of the community-generated population genomics resource Drosophila Evolution over Space and Time (DEST 2.0; https://dest.bio/). This release includes 530 high-quality pooled

The ESS linac is under construction by the ESS partner institutes (socalled In-Kind Contributors - IKC) and will operate the most powerful proton beam ever for neutron spallation source. The linac delivers 5 MW via 2 GeV protons at a repetition rate of 14 Hz at the He-cooled solid tungsten target. The pulsed neutrons, result of the spallation, will reach the science instruments after having been m

One of the structuring logics behind the creation of news beats is the geographical one: that is, national, foreign and local news desks. Foreign and local beats, in particular, have a lot in common: the coverage of different geographical contexts increases the diversity and plurality of views; reporting from geographical peripheries is always the costliest in terms of production; the audience is

Poly(ethylene terephthalate) (PET) is the most common polyester plastic in the packaging industry and a major source of environmental pollution due to its single use. Several enzymes, termed PET hydrolases, have been found to hydrolyze this polymer at different temperatures, with the enzyme from Ideonella sakaiensis (IsPETase) having optimal catalytic activity at 30-35 °C. Crystal structures of Is