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The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. In order to fulfill the purpose, a qualitative approach was followed. The empirical data was analyzed through qu

This interpretive study examines identity work in a transition period which was triggered by a downsizing event. The purpose of this thesis is to gain further understanding of how identity work is done in the transition from employment to becoming self-employed. A hermeneutical approach was adopted and data-gathering was carried out using semi-structured interviews which allowed us to gain insight

The Earth System Governance open science conferences are an environmental-political happening in which researchers from all over the world present their studies. Approximately 400 researchers submit an abstract each conference, half of which are accepted. The purpose of this thesis is to investigate which variables increase or decrease an abstract’s probability of getting accepted. The Focus here

The increased possibilities for geographical separation of the production process have given rise to a growing interest for trade in intermediate goods in the international trade literature. Thanks to trade in parts and components, but also in services and other immaterial products, developing countries have been able to enter the global trade scene to a greater extent than before. This paper anal

ERP-systems have become a vital part in the modern economy. However, to achieve a high level of information integration between business units, ERP-systems have sacrificed flexibility. As organizations are constantly changing it may be questioned whether the ERP-systems are supporting or restricting the organizations during their change process. In this study we have aimed to clarify the relations

The issues of body shape and living up to an ideal is a topic not only commonly discussed in the media but also a subject occupying many peoples’ minds on an everyday basis. Eating disorders are common and obesity is an increasing topic for discussion. The media shows images of tall and increasingly slim models while statistics indicate that the average person is gaining weight over time. Dictiona

Många forskare lyfter fram fenomenet att gränserna mellan intern och extern kommunikation suddas ut. Det är däremot tämligen outforskat vad detta får för betydelse för organisationers kommunikation, vilket denna studie tar avstamp i. Ett exempel är att medarbetare genom dagens kommunikationsmöjligheter kan lyfta en organisations interna sakfrågor i digitala diskussionsarenor. Syftet med uppsatsen Many researchers express that the boundaries between internal and external communication are being blurred. However, since few studies suggest what communicative implications this has for organizations, our study explores a highly under investigated topic. One way in which the blurring of boundaries is expressed is that employees can bring forth internal organizational issues in online issue arena

Body size is one of the most important traits of zooplankton. It affects their metabolism, life history and ecology and can eventually influence community and ecosystem processes. Higher and more fluctuating temperatures due to climate change are expected to have an influence on zooplankton size. Based on general empirical evidence, warmer temperatures may lead to smaller zooplankton, while temper

The sea ice covers approximately 5% of the Earth’s surface at any given time and it plays an important role in the polar climate system affecting the heat, mass and momentum exchange between the atmosphere and the ocean. The snow cover on top of the sea ice affects its insulating and reflective properties and thus key figures in the climate system feedback loop. Sea ice and snow is of significant

Over the past 150 years, industrialization, globalization and population growth have altered the planet and its natural conditions at a rapid pace. In this new era, the Anthropocene, environmental degradation has come to a state where sustainable ecosystem management has developed into an urgent quest for humans to maintain their own life-support system. The ecosystem services (ES) concept, initia

Popular Abstract in Swedish 10.SWEDISH SUMMARY(Populärvetenskaplig sammanfattning) Proteiner är viktiga byggstenar i cellen och är uppbyggda av kroppens tjugo olika aminosyror. Varje protein har en unik egenskap och spelar en viktig roll för cellens funktion. Vissa proteiner löser sig i vatten (hydrofila) medan andra är olösliga (hydrofoba). Membranproteiner är hydrofoba proteiner som är inbäddadeMembrane proteins are crucial components of the cell and are involved in many biological processes. Recombinant overexpression systems together with different purification methods are necessary to obtain large amounts of purified receptor for biophysical and functional studies. More knowledge about membrane proteins, and especially G-protein coupled receptors, would facilitate the development of i

This thesis introduces and summarizes four papers dealing with the study of double and multiple stars using space astrometry. The introduction gives a brief review of the role of binary observations in various fields of astronomy --- star formation, stellar masses and the mass-luminosity relation, initial mass function, detection of sub-stellar mass companions. The astrometric techniques are also

The Swedish consumer magazine Råd & Rön (”Advice and Results”) has been available to Swedish consumers since 1958. For a major part of this time the Swedish state, represented by Konsumentverket (the Swedish Consumer Agency) and its predecessor, Konsumentinstitutet (the National Institute for Consumer Information), was the owner of the magazine. In 2006 Råd & Rön was sold to the independen

Global competition forces companies to constantly increase the efficiency in their production systems. One important factor affecting the production performance is the inbound materials handling system. When designing or relocating a manufacturing system, the cost of the material handling system is one of many things to take into consideration. In connection with on-going research a comprehensive

Alfonso Pecha (b. 1327, d. 1389), Bishop of Spanish Jaén from 1359 to 1368, went to Italy after his resignation. There he made St. Bridget’s acquaintance. Alfonso who was a man of great learning and wide experience became St. Bridget's trusted advisor and assisted her in propagating her great causes (the return of the papacy from Avignon to Rome, a reform of the Church, the founding of a new order

Popular Abstract in Swedish Avhandlingens forskningsfrågor är: ”Vad är det som har möjliggjort att det talas om sjuka som kunder, hur har en sådan förskjutning av föreställningen om den sjuke skett och vad medför en sådan förskjutning?” Marknadstänkandet har successivt introducerats inom sjukvården under de sista decennierna av 1900-talet. Marknadstänkandet försöker ersätta tidigare förvaltnings-Marketization of society has gradually transformed health care at the end of the 20th century. The conditions of possibility for this transformation have been the social impact of the market discourse and the discourse on patient rights. These discourses brought about a displacement of the discursive order in health care. One effect of this discursive break was that the view of the sick person was

Popular Abstract in Swedish Stärkelsemikrosfärer undersökta i denna avhandling är avsedda för kontrollerad tillförsel av läkemedel som utförs i form av depåpreparat eller slow release-former. Stärkelsemikrosfär är en beredningsform anpassad för inkapsling av protein i terapeutiskt syfte. För att uppnå en kontrollerad frisättning kan stärkelsemikrosfärer täckas av poly (DL-lactide-co-glycolide) (PStarch microsphere is a dosage form suitable for the encapsulation of protein drugs. The starch microspheres investigated in this thesis are intended for release of the drug in a pre-designed way, or in controlled manner. For this purpose the starch microspheres can be coated by poly(DL-lactide-co-glycolide) (PLG) film, which is a release controlling. The term microsphere quality is complicated an