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The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. In order to fulfill the purpose, a qualitative approach was followed. The empirical data was analyzed through qu
This interpretive study examines identity work in a transition period which was triggered by a downsizing event. The purpose of this thesis is to gain further understanding of how identity work is done in the transition from employment to becoming self-employed. A hermeneutical approach was adopted and data-gathering was carried out using semi-structured interviews which allowed us to gain insight
As a major step to development, countries try to implement e-government and encouraging the public to use e-services instead of traditional ways. It is obvious that adoption of e-government has increased in many countries over the world, but the rate of adoption varies from country to country, and also the factors which are affecting the adoption of e-government differ from developing countries to
Studien syftar till att beräkna det gröna, blå och grå vattenfotavtrycket vid odling och produktion av höstvete och tre fallstudier av höstvete-produkter; drivmedelsetanol, kärnvetemjöl och makaroner. Beräkningarna har utförts för Sverige under perioden 2008-2010 och täcker ungefär 80 % av den svenska produktionen av höstvete under de berörda åren. Södra Sverige delades in i 18 klimatzoner för vilThis study attempts to calculate the green blue and gray water footprint of the crop production of winter wheat and three derived winter wheat products: liquid fuel ethanol, wheat flour and macaroni. The calculations were done for Sweden for the period 2008-2010, covering an average of 80% of the annual winter wheat production. The south of Sweden was divided into 18 climate zones for which suffic
With the proliferation of Long Term Evolution (LTE) networks, many cellular carriers are embracing the emerging eld of mobile Voice over Internet Protocol (VoIP). The robust header compression (RoHC) framework was introduced as a part of the LTE Layer 2 stack to compress the large headers of the VoIP packets before transmitted over LTE IP-based architectures. The headers, which are encapsulated Re
Purpose: The purpose of the thesis is to better understand the early stage investment process, and with this deeper understanding provide Ideon Innovation with recommendations of how to improve the interactions between investors and entrepreneurs. Methodology: The thesis has been conducted with a mixture between a systems approach and an actors approach. An abductive research method has been chose
The Earth System Governance open science conferences are an environmental-political happening in which researchers from all over the world present their studies. Approximately 400 researchers submit an abstract each conference, half of which are accepted. The purpose of this thesis is to investigate which variables increase or decrease an abstract’s probability of getting accepted. The Focus here
The increased possibilities for geographical separation of the production process have given rise to a growing interest for trade in intermediate goods in the international trade literature. Thanks to trade in parts and components, but also in services and other immaterial products, developing countries have been able to enter the global trade scene to a greater extent than before. This paper anal
Since 2004 the free-electron laser FLASH at DESY has been operated in the Self-Amplified Stimulated Emission mode (SASE), delivering gigawatt pulses with wavelengths between 6.5 nm and 40 nm in the femtosecond domain. In 2009 DESY installed an additional radiofrequency module for controlling the phase space of the electron bunches that gives the possibility to generate bunches with high peak curre
In this paper, we argue that the legitimation of killing in war is not simply formed by adherence to certain legal requirements that exist apart from and prior to war; instead, we suggest, the law of armed conflict in itself cannot but operate through admitting certain materials onto the battlefield as distinctively legal materials. Using the theory of legal materiality, we show that the military
BACKGROUND: Diabetic kidney disease (DKD) remains one of the leading causes of premature death in diabetes. DKD is classified on albuminuria and reduced kidney function (estimated glomerular filtration rate (eGFR)) but these have modest value for predicting future renal status. There is an unmet need for biomarkers that can be used in clinical settings which also improve prediction of renal declin
A study on characteristics of currents and mixing in a shallow ice‐covered Russian lake is presented. The current velocity data are separated into four main components, mean velocity, uninodal longitudinal and transverse seiche currents, and “high”‐frequency velocity fluctuations, using digital filters. The analysis of components shows that mean currents are most pronounced in early winter and are
Soil organic matter (SOM) stores the largest quantity of C in terrestrial ecosystems. Most SOM can be decomposed by microorganisms and released as CO2 into the atmosphere. The remaining fraction of SOM can be resistant against microbial decomposition over centuries to millennia. Changes in the magnitude of this stable SOM pool can have a substantial effect on the atmospheric CO2 concentration and
Given the growing importance of bike-sharing systems nowadays, in this paper we suggest an alternative approach to mitigate the most crucial problem related to them: the imbalance of bicycles between zones owing to one-way trips. In particular, we focus on the emerging free-floating systems, where bikes can be delivered or picked-up almost everywhere in the network and not just at dedicated dockin
In this work we present an integrated system for whole chromosome analysis of single bacterium. Using whole genome barcoding techniques, which offer direct and rapid microscopic visualization of the entire genome in one field-of-view, we aim to rapidly identify individual bacterium. We are developing our device to achieve the crucial, and difficult process of isolating a bacterium, removing the DN
A detailed study has been made of the method for labeling plasmin (NOVO Indstri A/S Denmark) with 99mTc in order to prepare a radioactive indicator for early scintigraphic visualization of thrombi and tumors. The best method found for preparing 99mTc-plasmic involved the reduction of 2.5 ml 99mTc-pertechnetate solution with 0.5 ml of 4 mM SnCl2, 2 M NaCl and 70 mM HCl. This mixture was then added
The aim of this paper is to discuss how research schools with a structured programme and targeted profile may make it difficult for doctoral students to expand the academic role. Our paper is based on material collected in a questionnaire given to doctoral students enrolled at a Swedish research school in architecture. In this questionnaire we found three areas – openness to other disciplines and
Although the potential advantages of clinical germline genome editing (GGE) over currently available methods are limited, the implementation of GGE in the clinic has been proposed and discussed. Ethical issues related to such an application have been extensively debated, meanwhile, seemingly less attention has been paid to ethical implications of studies which would have to be conducted in order t
