Search results

Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Beh

The purpose of this study is to investigate if the equity markets react more positively to the issuance announcement of a green bond compared to the issuance announcement of a brown bond and if the introduction of the EU taxonomy has had an effect on the announcement effects. The study contributes to the existing literature by using an updated sample of 511 bonds from 61 issuers stemming from coun

Den 23 september 2020 lanserade EU-kommissionen den nya asyl- och migrationspakten, där fem nya lagförslag presenteras, som bland annat syftar till att förhindra att asylsökande utan tydliga asylskäl får resa in i Europeiska unionen (EU). För att uppnå det här målet föreslår EU- kommissionen att inrätta en fas före inresa, som kommer att bestå av en fem-dagar lång screening av alla tredjelandsmedbOn the 23 September 2020 the European Commission launched the Pact on Migration and Asylum, introducing five legislative proposals, which inter alia aim at ensuring that only people with clear protection needs enter the European Union (EU). To reach this objective, the European Commission introduced a so-called pre-entry phase, consisting of firstly, the proposed screening procedure, a five-day pr

While the popularity of cryptocurrencies has seen a dramatic uptick as of late, the general phenomenon still carries with it a high level of novelty. The inception of cryptocurrencies began with Bitcoin in late 2008, making its first appearance on a cryptographic community forum, posted by a yet to be identified entity carrying the pseudonym Satoshi Nakomoto. The phenomenon has since grown tremend

In this work we explore a strongly-interacting dark sector with a Z’ portal to the Standard Model. We focus on the dark shower phenomenology and their semi-visible jet signatures with a strong emphasis on first principles of the theory. We use Pythia and Delphes for event generations and detector simulations, and consider both pp and e+e− collision events at 13 TeV. The kinematic studies are based

This study aimed to test and validate a dual-time-window (DTW) protocol for 6-(fluoro-18F)-3-(1H-pyrrolo[2,3-c]pyridin-1-yl)isoquinolin-5-amine ([18F]MK6240) dynamic PET imaging in experimental datasets acquired in human subjects. Methods: DTW protocols were tested and validated in datasets previously collected in 25 participants: 13 were cognitively normal, 10 had mild cognitive impairment, and 2

Railways are vital for climate mitigation as a low-carbon mode of transport but must also be resilient to climate change impacts. This study explores dynamic adaptation strategies for coastal railway infrastructure in Sweden, focusing on Trelleborg. Stakeholder workshops informed adaptation pathways using a Dynamic Adaptive Pathways Planning Light (DAPP)-light approach, which enhances stakeholder

Research assessing personality traits and religiosity across cultures has typically neglected variation across religious affiliations and has been limited to a small number of personality traits. This study examines the relationship between the Big Five personality traits and their facets, two theoretically distinct measures of religiosity, and twelve other personality traits across seven religiou

Objectives We aimed to describe clinical and diagnostic characteristics of primary care patients with heart failure and physicians’ adherence to guideline-directed medical therapy (GDMT) for treating chronic heart failure. Design Cross-sectional study based on baseline data from the prospective primary care-based study Heart failure in Southern Sweden (HISS). Setting Patients with heart failure we

“Seeding” is the addition of preformed fibrils to a solution of monomeric protein to accelerate its aggregation into new fibrils. It is a versatile and widely used tool for scientists studying protein aggregation kinetics, as it enables the isolation and separate study of discrete reaction steps contributing to protein aggregation, specifically elongation and secondary nucleation. However, the see

This paper explores the framework of fractal calculus and its application to classical and quantum field theories. We begin with a brief overview of the fundamental concepts of fractal calculus. Building on this foundation, we introduce the formulation of the classical scalar field within a fractal space. The study is then extended to the quantization of the fractal field, where we examine how fra

BACKGROUND AND AIM: Hepatorenal syndrome (HRS) occurs in about 20 % of patients with liver cirrhosis and ascites and is characterized by intensive renal vasoconstriction, low glomerular filtration rate but preserved tubular function and normal renal histology. The potential of terlipressin and albumin to reverse HRS after a time period of 14 days has already been shown. However, intravenous albumi

C1INH (C1-inhibitor) is a multifunctional SERPIN (serine protease inhibitor) that functions as a major negative regulator of the complement, coagulation, and kallikrein-kinin systems. C1INH products were originally developed for the treatment of hereditary angioedema associated with C1INH deficiency. A growing body of literature indicates that C1INH products may find utility in the management of s

For quite some time, research across various fields has highlighted diversity as a critical factor in fostering creativity, knowledge generation, innovation, and entrepreneurship-at the levels of organizations, cities, regions, and entire countries. The aim of this book is to provide a comprehensive overview of the role of diversity in modern advanced economies, appealing to academics, researchers

While fiscal policy making in the EU is in the hands of national governments, it is to be carried out in accordance with commonly agreed rules: the Stability and Growth Pact (SGP). The SGP originates in the understanding that uncoordinated fiscal policy produces cross-border effects that can harm the functioning of the Economic and Monetary Union. For member states with an excessive deficit, that

Recent advances are transforming our understanding of brain fluid dynamics, highlighting cerebrospinal fluid (CSF) flow as a key process in brain waste clearance. While debates persist regarding its anatomical pathways and regulatory mechanisms, certain core principles have become widely accepted. CSF influx occurs primarily along periarterial spaces, solute clearance follows multiple routes, and

Strutinsky-type potential-energy calculations are performed using various models for the microscopic as well as macroscopic energy terms. The following conclusions are nearly model-independent: Ra-Th nuclei around A {reversed tilde equals} 225 have ground-state equilibrium shapes with both quadrupole and octupole deformation; nuclei in the heavy barium region are just barely unstable with respect

We identify managers' meta-level talk about the positive purpose, meaning, and significance of their actions as an overlooked type of leadership behaviour and call it leadership meta-talk. We outline why leadership meta-talk is not necessarily truthful or deceptive, but selective and loosely coupled with leadership practice. We discuss varieties of leadership meta-talk, namely aspirational, sub-te