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The concept of sustainability has been put forward since 1987 and from that point of time research regarding it has emerged and evolved since its appearance. Definitions of sustainability vary from person to person due to the context used, and big amount of companies have started to realize its importance and begun with searching their ways till achieving a sustainable development in today‘s tough
This thesis analyses how different combinations of humor and a celebrity endorser’s image in advertising influence a company’s brand image. The research has been extended in all four categories of products. Moreover in this paper, 4 positive and 5 negative factors affecting brand image were identified. Primary data has been collected from 10 interviews with participants who have moderate to high
This study examines the role of small state soft power in shaping relations with external actors, using Rwanda as a case study. Rwanda’s military involvement in the escalating conflict in eastern Democratic Republic of the Congo (DRC) stands in contrasts with the positive international image it has cultivated since the 1994 genocide. The country has positioned itself as an economic hub and enhance
In recent years, the European Union (EU) has tackled the issue of free and fair competition in digital markets by enacting a regulatory framework within a specific legislation called “The Digital Markets Act” (DMA). This recently adopted regulation lays out rules and obligations binding on digital “gatekeepers”, that is undertakings operating on digital markets that provide “core platform services
On 15 April 2025, the Conseil d’État (French Supreme Tax Court), for the first time, referred preliminary questions to the CJEU to determine whether the Marks & Spencer exception can apply within the French tax consolidation regime. This unprecedented referral follows years of internal divergences over the scope of a case law principle that is both central and controversial: the right, under c
This thesis examines the legal conformity of Special Tax Zones (STZs) with the principle of non-discrimination under European Union (EU) law, especially when these zones are exempt from State aid rules. STZs are most of the time geographic tax regimes that provide advantages to companies according to their location or their needs in the context of regional development difficulties. Although freque
This thesis investigates the economic engagements of China and the European Union in the East African Community, focusing specifically on Kenya and Uganda. The study aims to compare how China’s and the EU’s investments in infrastructure projects influence the region and whether these actions can be perceived as attempts to establish dependency relationships. Using a mixed-method approach, combinin
Purpose: This thesis aims to investigate how customers’ pre-existing brand loyalty influences their perceptions of four characteristics – Perceived Usefulness (PU), Perceived Ease of Use (PEoU), Perceived Trustworthiness (PT), and Perceived Human-likeness (PH) – of AI chatbots used in customer service. In turn, we strive to examine how those perceptions affect overall customer satisfaction towards
Purpose: This study aims to investigate how consumer attitudes toward AI-generated content, in the form of pictures and videos, shape how they perceive a brand’s image. Research question: How is consumers’ perception of a brand’s image shaped by the use of AI-generated visual content? Theoretical Framework: Breckler’s ABC model, which conceptualizes the notion of attitudes, is used to ensure we
PLC-system (Programmable Logic Controller) är robusta realtidssystem som används för att styra fysiska processer i krävande miljöer. Moderna PLC-system är väldigt kapabla, men skulle systemet mot förmodan gå på knä, kan man alltid installera ännu ett PLC-system i mån av plats. En lyx som inte finns ombord på ubåtar, där man istället behöver hushålla med befintliga system. Med hjälp av två matematiThis master’s thesis is commissioned by SAAB Group with the purpose of developing a model which can be used to estimate the margin for expansion of devices in PLC systems. Although commercial PLC systems are hard real-time systems, they have inherited unpredictable characteristics due to off-the-shelves components. This makes it difficult to measure the impact on performance when a new device is c
Dry reforming of methane (DRM) is a promising method for carbon dioxide utilization and hydrogen production, converting CO2 and CH4 into syngas (H2 and CO) using catalysts. Despite its potential, industrial implementation has yet to prevail due to challenges in loss of activity of the catalyst. Carbon deposition (coking) and catalyst particle agglomeration (sintering) occurring during the DRM reac
Variationskalkyl handlar om problemet att bestämma det minsta värdet av en funktion som har en funktion som input, nämligen en så kallad funktional. Det vill säga, man minimerar $f(x)$ där $x$ själv är en funktion. Funktionalen brukar vara i form av en integral och $x$ är ett element av ett funktionsrum, till exempel rummet av alla kontinuerliga funktioner. Först och främst kommer frågan om existeIn this Bachelor thesis we will provide a light treatment to the topic of optimality gaps and regularity for integral functionals. First we will establish the classical existence result by Tonelli, via the so calleddirect method. Proceedingly we discuss examples of gaps between the infima over different classes of functions. We start with the classical Lavrentiev phenomenon (gap between AC and Lip
Aims Methadone and buprenorphine diversion by patients in opioid substitution treatment (OST) is a poorly understood phenomenon. We study the norms and attitudes on diversion among OST patients, including the role these norms and attitudes play as diversion risk factors. We also study whether perceived quality of care, social bonds to treatment staff, and deterrence can be associated with diversio
Balancing selection is a potentially important factor in the maintenance of genetic variation for fitness and, alongside recessive deleterious mutations, the genetic basis of inbreeding depression. Classic population genetics theory predicts that inbreeding restricts the range of conditions leading to balancing selection. For example, in models of heterozygote advantage, the classic theory shows t
Purpose: The purpose of the thesis is to describe and analyze the use of management control systems in the hospitality industry. Methodology: The study is mainly a descriptive, multiple case study based on deductive reasoning. However, explanatory elements occur. The nature of the study is to a large extent qualitative and is primarily based on interviews and analysis of current management control
Purpose: The purpose of this research is to study the relationship of firm and industry characteristics as well as media exposure with CSRD based on the Swedish corporate setting. Second purpose was to find out which system oriented theory or combination of theories best explain the differences in practices among companies. Third purpose was to compare the results with studies previously done in o
Syfte: Studien syftar i första hand till att analysera på vilket sätt ett krisdrabbat företag genomfört en strategisk turnaround. Som delsyfte med denna studie vill vi även belysa vilka faktorer som ligger bakom en sådan turnaround. Metod: Utifrån studiens explorativa syfte valde vi att genomföra en kvalitativ fallstudie med en abduktiv ansats. Teoretiska perspektiv: Det teoretiska ramverk som vi
Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gami
Problem discussion: The Connected Home is today within reach and possible for the consumer to obtain. All components are available. On the other hand there is only a fragment of the Swedish consumers that as of today have embraced it. The broad public has so far reacted to the offers with a mix of incomprehension and disinterest. Conducted surveys point out a number of problems ranging from proble
The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers cre
