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För att nå fram med budskap i dagens allt mer stegrande informationsbrus, krävs metoder som får mottagarna att reagera och lägga märke till det som sänds ut. En av dessa metoder är så kallad “dold PR”, där det verkliga budskapet är dolt bakom en annan nyhet, eller helt enkelt utger sig för att vara något annat än vad det är. Denna studie undersöker fenomenet ”dold PR” ur ett mottagarperspektiv, däTo get across messages in todays ever more increasing information noise requires methods that get recipients to react and take notice of the message. One of these methods is the so-called "hidden PR", where the real message is hidden behind another piece of news, or simply pretending to be something other than what it is. This study examines the phenomenon of hidden PR from a receiver pe

Over the past decade, the fashion industry has shifted towards dynamic product assortments with shorter life cycles. As a result, the role of the analysis of product sales has increased and become crucial for fashion retailers. Using H&M Group’s dataset on their product sales, I analyze and compare the performance of two machine learning algorithms in predicting the standard deviation and aver

Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. Thi

This thesis analyses the effect of the Covid-19 pandemic on the life satisfaction of students in Germany one year after the start of the pandemic. The motivation for this thesis is the lack of studies to date that analyse the long-term effect of the Covid-19 pandemic on life satisfaction. In a difference-in-difference design, I compare the development of German students who were in their first yea

This thesis investigates the role of organizational culture, structure, and processes in the implementation of IT governance (ITG) within small and medium-sized enterprises (SMEs). In the context of rapidly evolving technological landscapes and regulatory environments, effective ITG is crucial for enhancing organizational capabilities and performance. The research addresses the gap in understandin

Human activities accelerate climate variations which cause effects all over the world. The IPCC's Sixth Assessment report, which was released in 2021, shows that human activities have already warmed up the planet significantly. The report reveal that the climate has already increased by approximately 1.1 °C since the period 1850-1900 and the average temperature is predicted to exceed 1.5 °C wi

Cross-laminated timber (CLT) is an engineered wood product constructed by combining multiple layers of wood lamellae with adhesives. In the serviceability state, structural timber elements, that are light–weight, are more susceptible to complications regarding the vibration level, than heavier structural elements such as concrete. Contemporary standard practice in the building industry, is to use

Cash transfer programmes have been adopted by various countries across the Global South to alleviate extreme levels of poverty and deprivation. To increase the reach and quality of the programmes, international development organisations have suggested incorporating market-based solutions into national social protection schemes. This thesis aims to examine these efforts by analysing the impact of p

Denna studie syftar till att bidra till en bredare bild av varumärkeskommunikation med fokus på sambandet mellan provokativ marknadsföring samt attityder och beteenden. Frågeställningarna är utformade för att undersöka potentiella konsumenters upplevelser av provokativ marknadsföring och hur de talar om det i förhållande till varumärket. Studien bygger på ett teoretiskt ramverk baserat på strategiThis study aims to contribute to a broader picture of brand communication with a focus on the relationship between provocative marketing and attitudes and behaviours. The questions are designed to investigate potential consumers' experiences of provocative marketing and how they talk about it in relation to the brand. The study is based on a theoretical framework based on strategic brand manag

In most normative and prescriptive decision theories, transitivity is a presumed property of any preference relation, stating that for any choice alternatives x, y, z and preference relation R, if xRy and yRz, then xRz. However, what is normatively expected of an ideally rational agent may still be descriptively false under certain contexts and empirically motivated decision models. One such possi

This thesis aims to discuss how histories of violent conflict can be addressed in a manner that enables societies to move on from legacies of war, a process herein referred to as reconciliation. By analyzing a historical museum exhibition situated in Serbia that takes on the decade of the 1990’s in (post-)Yugoslavia, the question of how memory agents construct narrations of the past for the purpos

In the Fall of 2023, Sweden’s major autoworkers union (IF Metall) launched a strike against Tesla, a global manufacturer of electric vehicles (EVs). Contentions have emerged in the discourses and rhetoric of both parties about the cultural compatibility of work cultures between the Nordic Model and the U.S-based EV multinational manufacturer. The decline of union involvement among the population o

As a new type of rapid transportation, high-speed railway played an essential role in China's economic development in the 21st century. In order to meet the transport demand and provide convenience for economic development, China has started a large-scale high-speed railway construction since 2004. Until now most cities in China have opened high-speed railway stations. Based on this background

Title: Utilization of Culture in Brand Building – A Study of the Morally Stigmatized Gambling Industry. Research question: How is culture utilized in branding to affect employees within the gambling industry? Purpose: This study aims to gain a new perspective on employer branding and internal branding, especially the utilization of culture in branding work within unethical fields. Methodology:

Bio-based materials are considered to be an effective alternative to fossil-based materials and are being studied globally. It will be a long journey for the commercialisation of bio-based materials. Apart from waiting for the material technology to be mature, how will the material be rolled out to the market? This is the challenge faced by all material companies. The project is in collaboration

Proteins and peptides are widely used for the prevention, management, and cure of various illnesses. This vast therapeutic potential represents a significant portion of the pharmaceutical industry in the form of vaccines, antibodies, enzymes, and other protein-based therapeutics. During the drug development process, these proteins/peptides are affected by various environmental factors such as temp