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Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. Findings: The findings of this paper shows that Kapferer’s Brand Identity Prism was applicable to t

This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, co

In this thesis we used a Vector Error Correction (VEC) model to analyse whether changes in credit growth have a significant effect on output in Iceland using monthly data for the period 1997-2017. Both our results from the error variance decompositions and the impulse response functions suggest that changes in credit and exports have a large impact on Icelandic output. We conclude that changes in

In this thesis, the relationship between democracy and biodiversity is examined by conducting a co-variational analysis using the cases of Colombia and Venezuela. Building on the foundation of previous studies, this thesis uses threatened species as a proxy for biodiversity to a greater extent than has been done previously. By analysing the results of the study, this thesis have been able to conc

Methodology: A qualitative study of Swedish organizations which were interviewed with help of semi-structured questionnaires Theoretical perspectives: Theories have been selected with regard to our research question of measuring social value. Moreover there has been put emphasis on the understanding of different terms and definitions. Empirical foundation: Four different organizations operatin

Vi har undersökt ifall myten om mödomshinnan lever kvar bland ungdomar. Efter att ha gjort en enkätundersökning bland gymnasieelever kan vi konstatera att den gör det. Syftet har varit att undersöka hur man kan förändra ungdomars föreställningar med hjälp av kommunikation. Vi har intervjuat olika aktörer inom hälsokommunikation för att bredda våra kunskaper i ämnet. Därefter har vi gett förslag på

Abstract Development and security have historically fashioned distinct discourses. More recently, they have been inevitably linked both in discourse and policy, having as a consequence the so-called development–security nexus. The goal of this paper is to examine the construction of notions and the establishment and consolidation of the discourses that the main theories that shape the field of

This thesis examines the role of elections in Sub Saharan Africa. The discourse regarding democratic transitions in Africa has since a while been slightly negative. Staffan I. Lindberg introduces a positive perspective with his book Democracy and Election in Africa. He argues that multi-party elections as an institution in newly democratizing countries, in Sub Saharan Africa, generate a causal fac

This chapter offers three complementary perspectives on Annals 2. Section one identifies deceit and deception as the major theme and analyzes how this theme is developed in and connects the various narratives of the book. Section two investigates an example of Tacitus’ historiographical mode that comes to the fore in Annals 2, namely the loosening of the annalistic structure for rhetorical effect,

How can different value chain actors mitigate threats or benefit from moments of volatility? This question has become essential as global value chains are restructuring, with policymakers and management scholars calling for increasing value chain resilience. Surveying geographers’ recent contributions, this paper develops a geographical political economy of value chain resilience, which helps expl