Multikanalsintegration - En undersökning av den fysiska butikens samverkan med näthandeln
Title: Multichannel Integration - A Study of the Relationship between Brick-and-Mortar Stores and E-Commerce. Seminar date: May 26, 2015. Course: FEKN90, Degree Project - Master of Science in Business and Economics. Authors: Maida Bejtula and Pernilla Johansson. Supervisor: Jens Hultman. Key words: Multichannel, integration, retailing, brick-and-mortar, online store. Purpose: The purpose of this s
