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Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.

I begin my thesis by linking the rise of buzz marketing in recent years to general economic, medial and social developments in society, while mainly focusing on the shift from a modern to a post-modern pattern of production and consumption. I also point out the great symbolic significance that consumption has as a signifier of a personal identity in contemporary society. I then go on to investigat

Att tyda tecknen -En alternativ syn på förändringarna av Japans säkerhetspolitik

Japan's foreign and security policy has seen some substantial changes as a result of events like the first Gulf war and 9/11th. This has been taken as proof, by some, that Japan is abandoning its antimilitaristic stance and pursuing a more traditional hard power role through military means. This essay aims to explore if these shifts have coincided with any substantial shifts away from antimili

Musiklärares musicerande - några musiklärares tankar och värderingar

Title: Music teachers' practising of music - thoughts and values from a few music teachers. This study is about music teachers' valuation of practising music. The study is focused on the music that these teachers are devoted to but is not a part of their teaching in music. The papershows how the relation between music teachers and their ability to be devoted to practising music of their ow

Female Entrepreneurs in Microfinance –A Field Study to Serbia and Montenegro

With a special emphasize on female entrepreneurs, this Master Thesis evaluates the access to credit for poor female entrepreneurs in Serbia and Montenegro. Secondly, it evaluates if targeting women in microfinance will enhance the empowerment of women as well as economic development. Further, it examines if the today present microfinance organisations in the region can fulfil the possible gaps in

Elektroniska tidskrifter - var, när, hur och i så fall varför?

An increasing number of scholarly publishers are beginning to make their journals available electronically. At the same time there is a growing amount of exclusively electronic journals freely accessible on the Internet. These are facts that librarians have to take into consideration. This master's thesis aims to describe the electronic journal and its role in Swedish academic libraries. In a

Mobile Services in an Organisational Context - A Study of the Swedish Road Administration

People have become more and more mobile as a result of advancements in wireless communications technologies. The mobile phone as an enabler of this increased mobility has become an ever more important part of our society but comparatively little research has been done concerning mobile services at the organisational level as opposed to the individual level. With our study we wish to contribute to

"Action speaks louder than words" EU, jämställdhet och EPA-förhandlingarna

Officially, the EU gender policy since 2000 has been guided by the strategy of Gender Mainstreaming. This strategy aims to promote gender equality and is informed by a feminist ontology which stipulates that women are structurally subordinated. In this essay, I examine whether the European Commission has adequately adhered to this gender policy in its free trade negotiations with the ACP (African

A Value Chain Analysis of Fairtrade Coffee

Fairtrade represents a small but rapidly growing share of the world market. This paper discusses Fairtrade impact on the coffee value chain. Both Fairtrade and the coffee value chain link together the producer and the consumer. This is of importance as the geographical distance between where most coffee is produced and consumed can be great and level development often varies widely. In Northern co

Choosing the Direction: Financial Market Reforms in South Korea and Malaysia

The Asian financial crisis in 1997-1998 constituted a major economic shock to the countries in the region. This article seeks to analyze financial market regulation in South Korea ('Korea') and Malaysia after the crisis using the 'most similar systems design' (MSSD) for comparison. Based upon the theoretical pieces 'second image reversed' and 'state-market condominium&#

Civil Society in Authoritarian Regime: The Analysis of China, Burma and Vietnam

Thousands of associations with a variety of social, economical and political goals have been in recent years emerging in China, Burma and Vietnam, in spite of, or rather by authority of, the authoritarian regime. The existence of numerous associations under authoritarian rule is rather a new phenomenon which aroused contradictory views among the observers - hopes on the formation of civil society

The case of Sao Paulo - A study of poverty and social exclusion in the urbanization process

The purpose of this paper was to see how poverty and social exclusion has been defined, measured and understood together with the urbanization process in a mega-city like Sao Paulo and also to look upon and analyze the connection and importance of policy correlated with these notions in the last decades, especially from 1990s until present. The questions that have been answered in order to fulfil

MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. Being amazed by the huge business potential posed by a population of

Perspektiv på mångfald – En hermeneutisk studie av framgångsrikt mångfaldsarbete inom tre organisationer i södra Sverige

Author: Emil Bengtsson Title: Diversity perspectives – a hermeneutic study of successful diversity management in three organizations in southern Sweden[translated title] Supervisor: Annika Capelán Assessor: Gunilla Lindén The purpose of this study was to investigate the perspectives held regarding diversity in Swedish organizations considered successful in their diversity management. The first f

Eko-logiskt : eko-märken som meningsskapande för konsumenter

The aim of this thesis is to, through a consumer perspective, study how organic labelling and trademarks can be seen as meaningful in everyday life. Besides interviews the research is based on nethnography, which includes researching consumer stories revealed on interactive blogs on the Internet. The Swedish organisation for organic certification, KRAV, has been the dominant actor on the food mar

Bemanningsbranschens utveckling och framtid - analys av direktivet om arbetstagare som hyrs ut av bemanningsföretag

Temporary employment was legalized in 1992 in Sweden and the development has since been strong. A Euro directive on working conditions for temporary workers was passed by the European Parliament in 2008. The directive on temporary agency work contains a principle of equal treatment of employees in the temporary-work agencies. This provision means that the basic working and employment conditions fo

The price of stability

Algeria, alongside many other countries, was not swept up in the so called third wave of democratization. Instead, the wake of some political opening, it experienced a return to authoritarian rule. With the holding of regular elections in a multi-party system that allowed for relatively free press, traditional democratization theory would predict political reform. Arguing that this liberalized for