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Examensarbetets titel: “Kan gerillamarknadsföringsmetoder ha personligheter? - En studie utifrån Dimensions of Brand Personality.” Seminariedatum: 2017-06-02 Kursnamn: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Simon Ekholm, Ellen Frick, Lina Öberg Handledare: Annette Cerne Nyckelord: Marknadsföring, Dimensions of Brand Personality, gerillamarknadsföring,

Flera dammkonstruktioner i Norden utsätts för stora temperaturvariationer mellan sommar och vinter. I norra Sverige kan dammar vara utsatta för temperaturvariationer på upp emot 60–70 °C. Detta resulterar ofta i sprickbildning i betongen vilket medför utmaningar vid både utformning av nya dammar och underhåll av befintliga. Säsongmässiga temperaturvariationer är den dominerande orsaken till spric

The dating culture and how one can initiate romantic and sexual relationships have developed and changed over the years. The purpose of this research is to explore the Swedish university students’ dating culture. How Tinder is used and how self-presentation looks on Tinder versus offline among the students. The study uses 10 qualitative personal semi-structured interviews with Swedish students, be

The female child marriage research landscape in Zimbabwe concludes reasons, consequences, and solutions as a means to bring awareness. However, there is an absence in the current literature of an individual perspective focusing on rural females experiences of child marriage and a theoretical contribution that highlights their actions, choices, and understandings before, during and after the marria

Ditt immunförsvar kan utnyttjas för att bekämpa cancer När det kommer till sjukdomar, orsakade av bakterier eller virus, är kroppens immunförsvar kapabelt till att själv utrota inkräktarna. Cancer däremot, är en mycket mer komplex sjukdom med förmågan att förhindra immunförsvaret från att utföra dess funktioner. Lyckligtvis har en ny kategori av läkemedel revolutionerat cancerbehandling de senastFor Alligator Bioscience AB, a company developing immunotherapeutic antibodies, it is crucial to efficiently evaluate a large number of potential drug candidates at an early stage. The in-house developed RUBYTM concept, combining monoclonal antibodies into bispecific antibodies without lead optimization, requires implementation of high-throughput technologies. Restriction enzyme digestion, used fo

The juvenile discount for young offenders aged 18 to 20 years old has been topical and debated for a long time. The government has appointed an investigation to investigate whether or not a removal of the penalty discount for young offenders should take place. Legally speaking the investigation must further investigate the regulation of the juvenile discount which is found in chapter 29, 7 § of th

One fifth of the energy consumed by buildings in Sweden is by those built before 1945, many of them constructed from solid masonry walls. Improving their heating energy consumption is a challenge we must face in light of human’s impact on climate change as well as increasing energy costs. Improving thermal performance can be achieved with many insulating materials however the environmental impact

Teleportering – att förflytta människor och ting mellan två platser utan att de faktiskt reser mellan dem – har länge varit en del av science fiction berättelser, som exempelvis Star Trek. Fram till 90-talet så förblev teleportering en science fiction dröm, men 1993 så föreslog Charles H. Bennett och medarbetare ett sätt att få teleportering att bli verklighet. 1997 så utfördes ett experiment i ÖsQuantum teleportation is a way to transfer a quantum state between two locations, by utilizing a shared entangled state, measurements and the ability to communicate measurement outcomes between the two locations. This thesis consists of a theoretical investigation of an experiment that would implement quantum teleportation using single-electron states in mesoscopic architectures. First, we studied

Post-Partum Depression, PPD, is a condition where emerging parents experience depressive symptoms. PPD is expressed through mood swings, anxiety, tiredness and an unwanted desire to harm one’s offspring. PPD may have a harmful effect on the psychological and cognitive development of children whose parents are affected. In Sweden, public childcare centres are responsible for detecting symptoms for

Female entrepreneurs have been reported to choose self-employment for a variety of reasons, such as the flexibility of combining work and childcare. However, paradoxically female entrepreneurs may face double-bind situation where they are responsible for their business and are primary care givers of the family. Family farming is considered to be a very masculine occupation and the rural agricultur

Den svenska turismnäringen växer. Under 2017 omsatte turismnäringen i Sverige 317 miljarder SEK, en ökning med 7,4 % från föregående år (Tillväxtverket, 2018). Fler event och ökad turism medför en ökad påverkan på miljö och klimat men samtidigt fler arbetstillfällen och gynnad samhällsutveckling. I samband med detta väljer flera arrangörer att på ett eller annat vis hållbarhetsmärka sitt evenemangThe Swedish tourism sector is expanding. The turnover of 2017 ended on 317 billion SEK, which is an increase with 7,4 % from the year before (Tillväxtverket, 2018). Increased tourism and more events lead to a bigger impact on the environment while at the same time enhancement in tourism development. Which in turn leads to positive effects on both local development and employment. This study aims t

This paper studies the effect of corruption on four selected health outcomes, by using cross- country panel data, containing the 36 member states of OECD. The time period stretches from 1995 to 2017, extending upon previous studies by including data from more recent years. In order to estimate the effects of corruption, the paper uses Ordinary Least Squares, fixed effects and two-way fixed effects

Today, technology is everywhere in our everyday lives whether it is wanted or not. The world has become digitalized and this development continues for each year that passes. The Swedish government has now (2018) updated the curricula for both kindergarten and elementary school to include more digital aspects in the teaching. With this background, this thesis (project) set out to design a digital a

Syftet med denna uppsats är att undersöka om korruption, pressfrihet och gini-koefficienten påverkar graden av underprissättning i europeiska länder. En deduktiv ansats och en kvantitativ metod används för att uppnå syftet. Studien använder sig av tvärsnittsdata och genomför tre separata multipla regressionsanalyser, en för var oberoende variabel. Teorier från tidigare forskning i ämnet används. DThe purpose of this study is to examine if corruption, freedom of press and the ginicoefficient can affect the degree of underpricing in European countries. A deductive approach and a quantitative method is used to fulfil the purpose of the study. The study uses cross-sectional data and performs three separate multiple regression analyses, one for each of the independent variables. The theoretical

Participation in urban development processes is increasingly demanded by citizens. In fighting for the ‘Right to the City’ urban social movements are acting as representatives of citizens and are incorporated within a complex network of power relations between several stakeholders involved. Theses power relations shape the extent of citizen participation in these processes. This thesis aims at con

Both automation and climate change are important topics on today’s policy agenda. Automation is often argued to have environmental benefits in terms of energy efficiency, however, no attempt has yet been made to empirically address the relation between automation and energy consumption. Therefore this paper aims to fill this gap by exploring whether automation and energy intensity developments fol

Artificial Intelligence (AI) technology advances quickly through society, with driverless cars presented as a revolutionary technological advance that can make roads safer and transport more efficient, whereas automated weapons are either viewed as undesirable, or as an unavoidable development. The objective of the present work is to, through the comparison between automated driving and automated