Looking for uniqueness in the Skåne countryside
This article is over 5 years old, and the information may therefore be outdated. How can the process of creating a touristic offer be described? Manuela Kronen reconstructed a rural development project that had led to the creation of ten biking trails. Tourism researcher Manuela Kronen found reference to ”uniqueness” in the marketing of completely diverse Swedish destinations. She wanted to invest
https://www.ses.lu.se/en/article/looking-uniqueness-skane-countryside - 2026-05-09
