Can social awareness campaigns make markets more responsible?
Many campaigns encourage people to think and talk about the social and environmental consequences of what they buy and sell. A new study by Iker Arregui Alegria, Gunes Gokmen, and Roel van Veldhuizen examines whether this kind of awareness can change behavior in markets, leading firms to offer less harmful products and consumers to choose them. The study finds that this only happens when both side
https://www.lusem.lu.se/article/can-social-awareness-campaigns-make-markets-more-responsible - 2026-05-06
