Framtagandet av ett verktyg för produktprofilering - En analys av framtida inbyggnadsugnar för varumärket Cylinda
This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens b
