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Examensarbetets titel: Valmöjligheternas pris; En kvalitativ studie om unga vuxnas köpbeslutsprocess online i relation till AIDA- och CDMP-modellen Seminariedatum: 03 juni 2025 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Elin Carlsson, Maja Kajander och Josephine Syrén Handledare: Jon Bertilsson Fem nyckelord: Unga vuxna, köpbeslutsprocess,

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In today’s fast-paced society, working parents face increasing challenges in providing young children with engaging, developmentally beneficial activities while balancing their responsibilities and limited time. As a result, many parents rely on screens beyond recommended guidelines as a convenient way to occupy their children. However, research shows that excessive screen use is not ideal for chi

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This study investigates whether downside risk, captured through downside beta, is a priced risk factor in the Swedish stock market. Using monthly data from 1990 to 2019, the study sorts portfolios of Swedish stocks into quintiles by downside beta. These portfolios are then evaluated using standard asset pricing models, along with extensions that incorporate low-beta strategies such as the inclusio

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Betong är ett av världens mest använda byggnadsmaterial, men materialet har en stor klimatpåverkan i form av de koldioxidutsläpp som tillverkningen av det ingående cementet orsakar. Produktionen av cement står idag för mellan 5% och 7% av de globala utsläppen av koldioxid. För att minska betongens klimatpåverkan kan användandet av cement begränsas genom att ersätta delar av det med tillsatsmateriaConcrete is one of the most widely used construction materials in the world, but it has a significant environmental impact due to carbon dioxide emissions from the production of its main component, cement. Cement production accounts for 5% to 7% of the current global carbon dioxide emissions. To reduce the environmental impact of concrete the use of cement can be limited by replacing parts of it w

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Unaccompanied minor refugees are not receiving enough of the preceding rights pertaining to children and refugees when they seek asylum in Sweden. Politics and distorted media portrayals of unaccompanied minor refugees affect the legislation that in turn influences the asylum outcomes. This study aims to understand and analyse experiences in work from the existence of children's rights during

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Seminar date: June 2, 2025 Course: BUSN79, Business Administration: Degree Project in Accounting and Finance, 15 Credits. Authors: Ebba Flaten Jonsson and Julia Krusell Supervisor: Anna Häger Glenngård Examiner: Johan Dergård Five key words: Strategic Investment Decisions, Pre-Decision Control, Sustainability Strategic Investment Decisions, Judgement, Strategic Fit Purpose: The purpose of this pa

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This thesis explores what motivates female cadets to remain in the Swedish Armed Forces, and how they navigate their gendered positionalities within this male-dominated organisation. As previous research on women in the military shows many women leave due to sexual harassment and other gendered challenges, this research aims to find out why some choose to stay. Based on eight semi-structured inter

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As lithium-ion batteries become central to the European Union’s (EU) clean energy transition, particularly in electric vehicles and energy storage systems, concerns have grown regarding the sustainability of their full lifecycle. Recycling is increasingly recognized as a key strategy to mitigate environmental impacts, reduce reliance on primary raw materials, and support the EU’s circular economy

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The purpose of this study is to examine how the Swedish court of law determined intent in cases of sexual and traffic offences where the defendant claimed to have acted whilst being in a state of somnambulism. The starting point of intent assessment is permeated with uncertainty about the defendant’s level of consciousness. Since there is a significant lack of guiding practice in cases of this nat

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Utformningen av utrymmen för pianoframträdanden kan bidra till att forma pianistens psykologiska upplevelse, vilket i sin tur påverkar deras prestationsresultat. Denna avhandling utforskar hur rumsliga konfigurationer – såsom publikens närhet, scenens utformning, rummets storlek och belysning – kan påverka pianistens mentala tillstånd, inklusive stress, fokus och självförtroende vid scenframträdanThe arrangement of piano performance spaces can contribute to shaping the psychological experience of pianists, which in turn influences their performance outcomes. This thesis explores how spatial configurations—such as audience proximity, stage layout, performance room size, and lighting— could affect pianists' mental states, including stress, focus, and confidence when performing on stage.

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The aim of this thesis is to explore jets traversing the Quark-Gluon Plasma (QGP)created in Pb-Pb collisions. This is done in the simulation program XSCAPE with a center of mass energy of 2.76 TeV. By categorising the jets by their azimuthal angle with respect to the event plane angle, the path length dependence of the energy loss was studied. The path length classification was described with the

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Whilst there has been much written about the cinematic work of Charlie Kaufman, his 2020 debut novel has been entirely ignored by professional research. This thesis aims to analyse how perception is utilised in the novel to comment on the unreliability of its protagonist’s senses in comprehending the real world. It considers the philosophy of perception in Antkind as comparable to Kant’s categoris

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This essay explores the lived experiences of parents of children with neurodevelopmental disabilities in relation to institutional interactions. Using a narrative inquiry approach (Clandinin & Connelly, 2000), 13 semi-structured interviews were conducted and analysed to investigate emotional and moral dimensions of the participants' stories. Drawing on Kittays (1999) ethic of care, the

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Artificial intelligence (AI) is rapidly transforming healthcare, yet its successful integration depends heavily on the acceptance and understanding of this technology by medical professionals. Our qualitative exploratory study, using semi-structured interviews with eight medical professionals in Sweden and Denmark, charts their perceptions of AI's implementation in medicine. The primary goal o

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This thesis investigates how Kosovar courts adjudicate rape by qualitatively analysing criminal provisions and court judgements. It aims to contribute to changing ‘the legal story’ of rape in Kosovo so that legal definitions and interpretations better reflect women’s experiences and avoid perpetuating harm to victims. Drawing from a feminist theoretical framework of rape myths and cultural narrati

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This paper examines how Artificial Intelligence (AI) and the AI-act affect the rights of the employee within the Swedish labour market, focusing on integrity. By analyzing different perspectives of the labour market´s AI-use the aim is to understand how employee rights are accommodated. The adjustment due to the AI-act attribute to the understanding of changing labour market conditions related to