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Purpose: The purpose of this thesis is to generate knowledge of employees' perspectives on how they understand and make sense of a change in the identity and culture within an organization and how they make sense of becoming brand ambassadors. Design/methodology/approach: The thesis was conducted through a qualitative approach where the empirical material consisted of semi-structured intervie

The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. Scholars have attempted to understand cancel culture by looking at cases where public figures and celebrities are targeted, but not enough attention has been paid to the ins and outs of cancel cultur

Enligt Sikström et al. (2020) tenderar maktbegreppet att syfta på publika snarare än privata domäner vilket har lett till den förhärskande idén att män har mer makt än kvinnor. För att bredda maktbegreppet utvecklade författarna måttet PWP (Preference Weighted Power), vilket väger hur mycket makt man har inom en domän mot hur viktig man tycker att den domän är. Uppsatsen var en uppföljningsstudie According to Sikström et al. (2020) the concept of power tends to be associated with public domains rather than private domains, which has led to the prevalent idea that men have more power than women. To broaden the notion of power the authors developed the term PWP (Preference Weighted Power) which weighs how much power one has in a domain with the importance of that domain. This bachelor thesis

Debt, bank credit and the determinants for bank lending are as up to date as ever with an increase in inflation and rising rates. Economic activity, financial costs and housing prices have been empirically established as important determinators when it comes to the indebtedness of the private sector. Less examined is the role of the rental market in the context. This study examines the effects on

Den här uppsatsen undersöker och problematiserar textbindningen hos andraspråkselevers texter på gymnasiet för att se vilken typ av textbindning som kan vara extra svår för dem att producera, samt extra viktig att undervisa om. Det görs mot bakgrund av Rydling och Svenssons (2004) undersökning som visar på andraspråkstalares generellt lägre skriftliga nivå. Analysmodellen som används bygger på ettThis paper investigates and problematizes the cohesion of second language students' texts in secondary school to see what kind of cohesion may be particularly difficult for them to produce, as well as particularly important to teach. The investigation is carried out in the light of Rydling and Svensson's (2004) study showing a generally lower level of writing by second language speakers in

With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. This exploratory case study with the global skincare brand NIVEA examines the brand’s sustainability communication from a consumer perspective. It aims to

In this master’s thesis I will investigate how librarians think about how their profession is affected by and relates to the democratic mission and various cultural policy decisions. I will also attempt to make more clear how librarians interpret, relate and deal with external forces of change such as technology, politics and other social forces. This has been done to investigate and survey the tw

Text analysis recently became a popular method to analyze the labor market in the field of research economics. This thesis uses an online Latent Dirichlet Allocation model to extract skills from two selected sectors of the Danish labor market between 2018 and 2021. The method uses topic modeling, where the keywords in the resulting topics are associated with skills, tasks or occupations. The resul

E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. A qualitative study was conducted to examine how the Swedish public healthcare syste

This study scrutinizes the underlying factors of honor-related violence (HRV) and examines how women break away from honor-related violence. Four autobiographical stories written by vulnerable women who have been victims to honor-related violence have been analyzed. A qualitative narrative method has been used as an analysis method. The results of this study shows that factors such as honornorms,

This paper examines the remunicipalisation of elderly care in Lomma kommun in the context of previous remunicipalisation theory and with the background of New Public Management. In 2020 the municipality of Lomma kommun decided not to extend any contracts with external providers of elderly care, thus taking back all service in the hands of the municipality after the initial privatization in 2005. A

Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. It aims to scrutinize to what extend such initiatives (can) foster consumer-producer

Den 24 februari 2022 invaderade Ryssland Ukraina vilket förändrade världshistorien. Syftet med studien är att genomföra en jämförande analys av hur den svenska och finska försvarsmakten kommunicerar kring kriget i Ukraina och vidare presenterar sin organisation på Instagram sedan kriget i Ukraina. Studien är avsedd att ge en förståelse för hur användningen av text och bild presenterar en militär oOn February 24, 2022, Russia invaded Ukraine, changing world history. The aim of this study is to conduct a comparative analysis of how the Swedish and Finnish armed forces communicate regarding the war in Ukraine and further present their organization on Instagram since the Russian invasion of Ukraine. This study is intended to provide an understanding of how the use of text and image presents a

The paper's broader purpose is to explore how conspiracy narratives are used for influence operations. This is accomplished by comparing conspiracy narratives regarding the COVID-19 vaccine, being disseminated by the Swedish group Frihet Sverige in Eskilstuna, with narrative strategies being used toward Sweden, and narratives occurring in Russia. My first aim is to contribute with a local pers

Studien syftar till att undersöka medarbetares uppfattningar om intern kriskommunikation. I fallstudien studeras den svenska Försvarsmakten under de två första månaderna av kriget i Ukraina. Då tidigare forskning främst har fokuserat på det externa perspektivet av Försvarsmaktens kommunikation, avser denna studie att fylla det identifierade gapet gällande det interna perspektivet inom forskningsfäThe study aims to examine employees’ perceptions of internal crisis communication. The case study examines the Swedish Armed Forces during the first two months of the war in Ukraine. As previous research has focused on the external perspective of the Armed Forces’ communication, this study intends to fill the identified gap regarding the internal perspective. Through qualitative interviews, the re

In 2013, China became observer for the Arctic Council, and in 2018, its first official Arctic Policy Paper was published. In view of the Arctic’s fragile ecosystems and climate change, this thesis conducts a corpus-based discourse analysis on China’s narrative on the environment and sustainability between 2013 and 2021. Oran B. Young's framework, the 'Arctic Governance Mosaic' detangle

The scope of this analysis is to evaluate what may affect the percentage markup on new and used cars sold by dealerships across the United States. The essay will also take into account shocks to market demand and supply as relevant factors that may affect markup. Vertical pricing theory is applied to study what kind of relationship exists between the upstream firm (manufacturer) and the downstream

The top European football leagues are generating billions of euros in revenues each season and the selling of broadcasting rights is their primary source of income. The selling arrangements for these rights have been under investigation by competition authorities and the European Commission has ruled some of the practices to be in breach with European competition law. In the case of English Premie

The norm critical perspective aims to make visible the norms that influence the planning of snow removal in Sweden. Norms are everywhere around us and can only be challenged if first they are made visible. As previous research has focused on the technical implications of snow removal this essay aims to bridge the gap between the technical and the social aspects of snow removal. By conducting a cas

With climate change as our current greatest threat, it is necessary to reduce carbon emissions by decreasing fossil fuels. Indigenous movements have played a crucial role in combating climate change, especially with their resistance to pipelines. Their movements have had both successes and failures, meaning that more research is needed to examine what strategies are effective. This thesis applies