Retailers’ Private-Label Products Are Taking Up Increasing Shelf Space
Two separate studies show that grocery retail chains are increasingly gaining ground with their own brands. One is a study from the Master’s Programme in International Marketing and Brand Management at LUSEM, and the other is a new report from AgriFood. The study conducted by master’s students Frida Lesniak and Greta Berzell is based on observations of 18 different product categories in 21 stores
https://www.lusem.lu.se/article/retailers-private-label-products-are-taking-increasing-shelf-space - 2026-04-26
