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Det bortglömda kundsegmentet

Syfte: Syftet med den här uppsatsen är att undersöka om kvinnliga plus size-konsumenter i Sverige har lägre kundnöjdhet än de som handlar från ordinarie sortiment samt undersöka huruvida detta har ett samband med konsumentens kroppsuppfattning, upplevelsenöjdhet och produktnöjdhet. Metod: Kvantitativ metod med deduktiv ansats. Uppsatsen bygger på en tvärsnittsstudie med enkätundersökning för insamPurpose: The purpose of this paper is to investigate whether female plus size consumers in Sweden have lower customer satisfaction than those who shop from the regular assortment, as well as investigate whether this relates to the consumer’s body perception, experience satisfaction and product satisfaction. Methodology: Quantitative method with a deductive approach. The paper is built upon a cross

Du kan väl inte sluta nu? En teoriprövande studie om vad som motiverar generation Y i försvarsmakten.

By 2018, half of the workforce will consist of persons born around 1980. This large group of people is labeled Generation Y by several researchers and writers and many of these have made an effort to summarize what motivates this Young generation. This study has the same intention but with an untested group of employees in the Swedish armed forces. The author of this study has gathered several the

Vem vann, egentligen? Quid Pro Quo? Analys av Andra Libanonkriget 2006

War is usually seen as a zero sum game, someone lose and someone wins. But what if the purpose for the actors in the war is to reach political goals in a longer perspective, rather than win and defeat the enemy? In the summer of 2006 a short but intensive war was fought between Hezbollah and Israel. The spark that ignited the war was the Hezbollah raid on an IDF patrol in the morning of 12 July,

Korruption - En jämförande studie över tid utifrån Sveriges och Islands situationer.

Denna uppsats studerar genom en jämförande studie korruption utifrån fallen Sverige och Island under tidsperioden 2002 till 2017. Varje stats rättsväsendes - för studien relevanta - lagförändringar jämförs med aspirationen att finna korruptionshämmande effekter inom dessa. Parallellt sker även en teoriprövande studie utifrån tre olika perspektiv; the indirect big bang approach, principal-agentteor

Promoting democracy

This thesis aims to bring clarity to why the European Union promotes the democratic norm in external relationships, specifically in the European Neighbourhood Policy. To study norm diffusion in external contracts of the European Union the analytical framework of this thesis consists of a descriptive- and explanatory idea analysis. The perspectives used to identify how the promotion of democracy is

Marshallplanen - En motivanalys av USA:s bakomliggande motiv till beslutet av Marshallplanen

I denna undersökning har vi tagit på oss uppgiften att undersöka de bakomliggande motiven till beslutet av Marshallplanen. I denna granskning använde vi också hjälp av två teoretiska perspektiv realismen och konstruktivismen för en mer djupare insikt. Efter andra världskrigets slut kunde ingen förutse hur lång tid det skulle ta för Europa att återuppbyggas till sitt tidigare skick. USA såg då dett

Vilka demokratiproblem kan governancenätverk innebära? En normativ-empirisk studie om svängdörren i staten

Det pratas allt mer om att vi har gått ”from government to governance”. Men vad kan dessa förändringar betyda för våra traditionella demokrativärden? Denna studie syftar att undersöka vilka eventuella demokratiproblem som styrning genom governancenätverk kan innebära genom att analysera den så kallade svängdörren i staten. Genom normativ analys har en demokratinorm utifrån traditionell representat

riktlinjer med litet “r” - En granskning av Världsbankens efterlevnad av sina egna riktlinjer

Denna uppsats syfte är att studera om Världsbanken, som ledande finansiär av dammbyggen, följer sina egna riktlinjer vid projektet Nam Theun 2 i Laos. NT2 är ett enormt dammprojekt som påverkat 100 000-tals människor och flera hektar viktiga naturliga miljöer, oftast med negativa följder. Vi har valt att utforma undersökningen som en fallstudie. För att svara på frågeställningen har vi operational

The trend of being vegetarian: A comparative case study of how social norms affect meat-consuming behavior

This thesis examines the way social norms affect meat-consuming behavior, through using dietary habits as a way of expressing a political identity. A theoretical framework of social psychological theories will explain the connection between social norms and meat-consumption, by conceptualizing identity as a fundamentally social construction, created within the social context. Theories will further

”Samförståndsavtalet om värdlandsstöd” En processpårning av policyprocessen som ledde till Sveriges samförståndsavtal med Nato

In May of 2016, the Swedish parliament voted yes to a Memorandum of Understanding between NATO and Sweden. The agreement was criticized by its opponents, who claimed that there was no public debate leading up to its acceptance, and that it changes the Swedish approach to defense politics, which has traditionally been one of neutrality. Both ruling parties in Sweden at the time of the vote, the Soc

Citizenship and Environmental Sustainability - A Survey Study on Swedish Lund University Students

Throughout the pursuit of environmental sustainability, the attention placed on governments’ responsibility to reduce environmental degradation has progressively decreased and rather, began focusing on the attitudes and behaviours of individuals. Overtime, this increasing attention placed on the individual highlighted the central role which citizens have in creating and pushing for a sustainable s

Why rock the boat? - A qualitative case study concerning three municipalities’ reasons for large-scale organisational change

There is an ongoing debate within Swedish public administration regarding whether municipalities can handle contemporary issues that require some amount of coordination as well as whether they are straying from democratic principles. It is argued that the origin of this debate lies in the sectorisation of the Swedish welfare system, where the traditional model has been deemed unfit. There is conce

Does symbolic recognition matter? - Secession-inducing features of symbolic recognition in two autonomous sub-state entities within Spain

This essay is a hypothesis-generating study that theorizes on secession-inducing features of symbolic recognition in places divided by national, ethnic, linguistic or cultural diversity, something that has generally been overlooked in the research field of constitutional design, secessionism and power sharing systems. The hypothesis is partially tested using a most-similar research design for two

Klass, kön och en kvoterad föräldrapenning

Despite numerous reforms the gender inequalities associated with parental leave persists in Sweden. In 2005 the investigation of parental insurance recommended extending the quota for each parent. The government at the time however chose not to support the proposal, illuminating a potential tension between class and sex. The opponents within the government articulated affirmative action as competi

A 'recipe' for municipal climate action?

Given Sweden’s reputation as a frontrunner in sustainable development, its problems of implementing its own environmental strategy is somewhat surprising. In any attempt to mitigate climate change, involving the local level will be absolutely crucial – both in Swedish efforts to achieve its climate policy, and to reduce greenhouse gas (GHG) emissions globally. Swedish municipalities are central im

En styrelses agerande under ett uppköpserbjudande: en studie av uppköpserbjudandet i Haldex

Uppsatsen undersöker ur ett aktiemarknadsrättsligt och ett aktiebolagsrättsligt perspektiv hur styrelsen i Haldex Aktiebolag, Haldex, agerade i samband med ett uppköpserbjudande. I samband med uppköpserbjudandet bestämde sig styrelsen efter viss tid att inte längre samarbeta med budgivaren eftersom bolaget led skada i och med uppköpserbjudandet. Det fick budgivaren att kalla till bolagsstämma där This essay explores, from a securities law and company law perspective, how the board of Haldex Aktiebolag, Haldex, acted in connection with a public offer. In connection with the public offer, after a certain time, the board of directors decided not to cooperate with the bidder because the company suffered damage due to the public offer. The board’s new attitude towards the public offer made the

Including but not limited to: How Brussels is emerging as a global regulatory superpower, establishing its data protection standard worldwide

Can the European Union shape global regulatory policy? If it can, what conditions exist? This is the essential question at the centre of this thesis. This thesis will employ the case of global data protection regulation and put the two opposing theories of realist Daniel Drezner and institutionalist Anu Bradford against each other. To answer the first questions data protection authorities around t

Hot mot demokratin - En komparativ studie om demokratiska nedgångar

Democracies around the world is once again on decline. In this thesis I examine why some democracies face a recession, while other democracies do not. I chose four countries, that I have examined in pairs. Hungary in comparison to Czech Republic and Venezuela compared to Chile, where Hungary and Venezuela are the two countries that have faced a democratic recession. I chose three factors from the

Feminism och regeringen Löfven: En idéanalys av Sveriges feministiska utrikespolitik

Since 2014 the Swedish government has had a feminist foreign policy. This thesis aims to examine which kind of feminism the policy is built upon. To investigate this a content analysis with a focus on ideas was used. Three different ideal types of feminism were set up from liberal, radical and socialist feminism. The material examined was made up of different official documents from the government