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Detta examensarbete undersöker hur ett business-to-business (B2B) inriktat företag som utvecklar ett direct-to-consumer (D2C) segment bör anpassa sin marknadsföringsstrategi för att växa genom marknadspenetration. Författarna har undersökt ett svensk kreditupplysningsföretag, Upplysningscentralen (UC), som har expanderat sin verksamhet till konsumentmarknaderna för kreditinformationstjänster och iThis thesis explores how a business-to-business (B2B) focused company should adapt the marketing strategy when transitioning into the direct-to-consumer (D2C) market, in order to grow through market penetration. The authors have examined a Swedish credit reference agency, Upplysningscentralen (UC), having expanded into the consumer markets of credit information and identity protection services – t

E-waste is one of the largest environmental hazards of the modern era. As more products are thrown away, more hazardous chemicals and pollutants are put into both the landfills and water systems, some of which is drinking water for not just people but also animals and plants. Repairing these devices allows them to have a longer lifespan which minimises e-waste. The RtR movement has sought to make

Although Sweden collects and sorts a large share of plastic waste, a significant part of the separately collected plastic packaging waste is being incinerated and only 8 % of the plastic waste is being recycled into new products. As plastic is the main cause of greenhouse gas emissions from waste incineration, a systematic shift is needed to decrease incineration. Currently, Chemical recycling (CR

I present a theoretical model for competitive interaction between schools and grade inflation. To test the model, I estimate the effect of competition on grade inflation in Swedish upper secondary schools using data from all schools in the years 2012-2015. To solve the endogeneity problem of competition, I use Instrumental Variable estimation with Fixed Effects. I use the sudden shutdown of 17 sch

The global food system, population growth, increased wealth, shifting diets and an overall larger demand for processed food, meat and dairy, has led to increased pressure on land, water and energy. The environmental implications of this have taken part in the establishment of international institutions which aims to regulate agriculture production methods, and thereby reduce these adverse impacts.

Reaching the 1.5°C target of the Paris Agreement not only requires ambitious goals from national governments, but also the active participation of local municipalities. It is in cities where climate actions need to be implemented to reduce greenhouse gas emissions and reach the international and national climate goals. While the importance of cities and their participation in networks has been wel

Sustainability reporting is the primary way corporate sustainability data is disseminated to stakeholders and the wider public. While sustainability reporting is growing, certain industries still lag, such as shipping. Given the crucial role sustainability reporting can play in driving sustainable business practices, promoting improved reporting in the shipping industry is a valuable goal. This t

Titel: Placering av europeiskt distributionscentrum för att minska LUL-transporter för företag inom industrin för lagrade alkoholhaltiga drycker Författare: Josefin Berntson, Cecilia Flink Handledare: Sebastian Pashaei, Avdelningen för industriell ekonomi och logistik, Lunds Tekniska Högskola, Lunds universitet. Problembeskrivning: Den ökade efterfrågan av distribution, som ett resultat av den Title: Allocation of a European Distribution Center to Minimize LUL Shipments for Companies within the Aged Alcoholic Beverage Industry Authors: Josefin Berntson, Cecilia Flink Supervisor: Sebastian Pashaei, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: The increased demand for distribution as a result of the globalization has in

A loop of urbanization, increasing impervious surface in urban areas, increasing temperature, rainfall, surface runoff and flooding, and lack of new spaces have been adding challenges to urban drainage systems for decades. The climate change impacts are exposing the existing vulnerable conventional urban drainage systems to more challenges in the future. A new idea of sustainable drainage syst

People's preferences for income inequality vary, and this research investigates the influence of socioeconomic status on these preferences. Drawing on a structural position theory that considers individuals’ self-interest and rationality to be driven by their socioeconomic status, this paper examines the extent to which socioeconomic status affects the likelihood of accepting income inequality

In this thesis I study international space law’s rules on international responsibility and international liability for private satellite launches. I have used a legal dogmatic method to interpret these rules, before subjecting them to an economic analysis on how they will affect the behaviour of private actors and States. Finally I propose solutions to increase the economic efficiency of three dif

In this thesis the effects of utilizing the sample covariance matrix in the estimation of the global minimum variance (GMV) portfolio are presented. When the number of assets, N, are close to the number of observations, T, the sample covariance matrix approaches singularity, leading to a lot of uncertainties in form of estimation error. Due to that the computations of the sample GMV portfolio are

The study explores the influence of agro-processing activities in the lives and livelihoods of cassava farmers in five communities located in four districts in the Ashanti and Volta regions in Ghana. The qualitative research is done by performing thirty-six semi-structured interviews to farmers and stakeholders along the cassava value chain. The research concludes that agro-processing activities a

Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J.D. Sports

Den odränerade skjuvhållfastheten är en viktig geoteknisk parameter som man behöver ha en god uppfattning om i samband med byggnation på lerrika jordarter. Då flertalet av de vanligen tillämpade undersökningsmetoderna är väldigt tidskrävande och kostsamma, finns det ett stort intresse för att undersöka hur alternativa och samtidigt mer enkelt mätbara parametrar, så som flytindex (IL), förhåller siUndrained shear strength is a crucial parameter of the clay-rich sediments commonly used in the design process of geotechnical structures and is determined by several tests. As a considerable part of these tests are cost- and time consuming, it is of interest to investigate the potential relationship with shear strength (cu) with alternative, easily measurable parameters, such as liquidity index (

Electromechanical oscillations is a power system phenomenon where generator rotors oscillate, leading to oscillatory power flows. Damping of such oscillations is important for system stability. Forced oscillations is a special case where one faulty component is the source of the oscillation. This report concerns the Dissipating Energy Flow (DEF), which is an energy-based method for analysing dampi

The purpose of this thesis was to explore how a newly founded Youth Platform in Colombia, called La Mesa de Juventud, could affect the youth community in promoting and capacitating organizational skills, youth citizenship rights and youth influence in public policy making. The study emanates from the region of northern Cauca situated in the South Western part of Colombia which is an area where you

The purpose of this thesis was to determine how a heavy duty vehicle manufacturer can create an economical viable business model for used batteries from electric buses and trucks. Heavy duty vehicles are responsible for 30% of on-road CO2 emissions in the European Union, but could be decreased if this sector would be electrified. One major barrier for this transition is the large cost for the batt

This thesis explores the extent to which international human rights law and international labour law place obligations on States to protect migrant workers’ fundamental rights, especially their rights to social security. More importantly, this thesis examines intra-ASEAN migrant workers’ accesses to the social security benefits, as defined by the ILO Social Security (Minimum Standards) Convention,