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This thesis explores how consumers interpret and emotionally respond to AI-driven changes in the communication of iconic brands. As artificial intelligence becomes increasingly integrated into marketing and brand communication, it raises questions about how such changes affect consumers’ perceptions of authenticity, trust, and emotional connection. Through a qualitative study, the research examine
This study examines how Canadian news media discourse constructed and contested medical assistance in dying (MAiD) eligibility for people with mental illness as the sole underlying medical condition between 2020 and 2025. Drawing on boundary theory, framing theory, Wimmer’s (2008) taxonomy of boundary-making strategies, and Brante and Hallberg’s (1991) concept of incommensurability, this study app
Tourism is considered one of the main driving forces of economic growth. At the same time, micro and small businesses play a vital role in the development of the tourism sector as a supply side. Also, the development of entrepreneurial activity directly depends on internal and external financial resources. So, this qualitative case study investigates the access to external finance, concessional lo
Abstract in Undetermined Packaging is of particular importance to retailers, since it can be considered an integral part of the product and the first point of contact with the brand (Rundh 2005). Over 73% of interviewed consumers rely on packaging to aid their purchasing decisions (Wells et al. 2007), and retailers are the ‘gatekeepers’ to the consumers (Dobson et al. 2003) via the retail stores,
Popular Abstract in Swedish Arktis utgör en viktig del i Jordens miljö och vad som händer där har stor påverkan på det globala klimatet, samtidigt som området är mycket känsligt för förändringar. Under kvartärtiden har stora isar flera gånger täckt Skandinavien, Ryssland, Sibirien och Nordamerika och täcker än idag stora delar av Grönland. Isarna har lämnat spår (landformer och sediment) efter sigThe North Taymyr ice-marginal zone (NTZ) on the Taymyr Peninsula, Arctic Siberia and the Ugleelv Valley on Jameson Land, East Greenland, have been investigated with the aim of reconstructing the glacial history, including depositional processes and environments. Geomorphological, sedimentological, stratigraphical and remote sensing methods have been combined to give a comprehensive view of develop
Aims: Iron deficiency (ID) is a common co-morbidity in heart failure (HF), associated with impaired functional capacity, poor quality of life and increased morbidity and mortality. Treatment with intravenous (i.v.) ferric carboxymaltose (FCM) has shown improvements in functional capacity, symptoms and quality of life in stable HF patients with reduced ejection fraction. The effect of i.v. iron sup
Realistic depictions of past land cover are needed to investigate prehistoric environmental changes, effects of anthropogenic deforestation, and long-term land cover-climate feedbacks. Observation-based reconstructions of past land cover are rare, and commonly used model-based reconstructions exhibit considerable differences. Recently, Pirzamanbein et al. (2018, 10.1016/j.spasta.2018.03.005, Spati
A search is presented for the pair production of heavy vector-like T quarks, primarily targeting the T quark decays to a W boson and a b-quark. The search is based on 36.1 fb−1 of pp collisions at s=13 TeV recorded in 2015 and 2016 with the ATLAS detector at the CERN Large Hadron Collider. Data are analysed in the lepton-plus-jets final state, including at least one b-tagged jet and a large-radius
This review summarizes the involvement of vitamin K and the extrahepatic Gla proteins matrix Gla protein (MGP), Os-teocalcin (OC) and growth arrest-specific gene 6 protein (Gas6) in the development and progression of diabetes: in particular, complications related to angiopathy and inflammation. High vitamin K intake has been associated with a decreased risk of type 2 diabetes. Furthermore, in typeThis review summarizes the involvement of vitamin K and the extrahepatic Gla proteins matrix Gla protein (MGP), Os-teocalcin (OC) and growth arrest-specific gene 6 protein (Gas6) in the development and progression of diabetes: in particular, complications related to angiopathy and inflammation. High vitamin K intake has been associated with a decreased risk of type 2 diabetes. Furthermore, in type
In this paper we construct a hierarchical model for spatial compositional data which is used to reconstruct past land-cover compositions (in terms of coniferous forest, broadleaved forest, and unforested/open land) for five time periods during the past 6000 years over Europe. The model consists of a Gaussian Markov Random Field (GMRF) with Dirichlet observations. A block updated Markov chain Monte
Serum levels of Anti-Mullerian Hormone (AMH) have been shown to be biomarker for prediction of the quantitative aspects of ovarian reserve. On the male side, sperm chromatin structure assay (SCSA) DNA fragmentation index (DFI) has been demonstrated to be an important predictor of outcomes in standard IVF procedures but to less degree in intracytoplasmic sperm injection procedures (ICSI). The purpo
A search is presented for new resonances decaying to a W or Z boson and a Higgs boson in the ℓ+ℓ−bb¯, ℓνbb¯, and νν¯bb¯ channels in pp collisions at s=13 TeV with the ATLAS detector at the Large Hadron Collider using a total integrated luminosity of 3.2 fb−1. The search is conducted by looking for a localized excess in the WH/ZH invariant or transverse mass distribution. No significant excess is o
OBJECTIVES: Analyses performed by the Sarcopenia Definitions and Outcomes Consortium (SDOC) identified cut-points in several metrics of grip strength for consideration in a definition of sarcopenia. We describe the associations between the SDOC-identified metrics of low grip strength (absolute or standardized to body size/composition); low dual-energy x-ray absorptiometry (DXA) lean mass as previo
Amazonian ecosystems range from rainforest to open dryland vegetation, with a following decrease in biomass along the moisture gradient. Biomass can vary greatly at the ecological transition zone between grass dominated savannahs and the forest. It is not well understood if the transition zone could expand under climate change, and thereby reduce ecosystem stability and carbon storage in biomass.
How does violent conflict affect the spread of Covid-19? In this paper we analyze how violent conflict influences the adoption of preventative measures and infection rate in a very poor, conflict-affected country, Burkina Faso. We use a unique panel of 1,919 households surveyed during the first six months of the Covid-19 pandemic in 2020 and merge these data with indicators of violence at the muniHow does violent conflict affect the spread of Covid-19? In this paper we analyze how violent conflict influences the adoption of preventative measures and infection rate in a very poor, conflict-affected country, Burkina Faso. We use a unique panel of 1,919 households surveyed during the first six months of the Covid-19 pandemic in 2020 and merge these data with indicators of violence at the muni
There is a need of problematizing taken for granted assumptions in the conceptualization of collaborative housing when attempting to link collaborative housing and social integration. What are the difficulties and opportunities that migrants and non-migrants face in accessing collaborative housing projects? Addressing such type of questions will help to capture exclusionary processes affecting old
A search for a heavy neutral Higgs boson, A, decaying into a Z boson and another heavy Higgs boson, H, is performed using a data sample corresponding to an integrated luminosity of 36.1 fb−1 from proton–proton collisions at s=13 TeV recorded in 2015 and 2016 by the ATLAS detector at the Large Hadron Collider. The search considers the Z boson decaying to electrons or muons and the H boson into a pa
