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Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J.D. Sports
A considerable part of world merchandise is transported by sea, and with about 150,000 crew members working on the ship types of interest for this thesis there is much at stake if an accident occurs, both with respect to human lives and financial losses. Since fires have previously shown to be responsible for many accidents with severe consequences, the aim of this thesis has been to investigate t
This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4&qu
This thesis is devoted to the analysis of the I-V properties of axial InP pn-junction nanowires made for solar cell application. A novel method has been used to measure the I-V characteristics very accurately and reproducibly, using scanning tunneling microscopy (STM). The STM is used to first image the nanowires from top and then form a low resistive point contact between the STM tip and an indiv
Popular Science Summary Konsten att kunna ta bort ett syre Alla celler har DNA, som måste repareras och kopieras för att livet ska fortgå. För att kunna göra detta måste det finnas byggstenar. En av alla processer som ser till att alla delar finns i rätt mängd innefattar bara ett protein. Ett protein som får instruktioner från många håll för att gå igenom en komplicerad process som tillverkar dessThe protein ribonucleotide reductase catalyses the de novo synthesis of deoxyribonucleotides (dNTPs) from ribonucleotides (NTPs), using radical chemistry. It is under strict allosteric regulation, partly from the dNTPs it synthesises that regulate what substrate should be synthesised, but also from dATP/ATP, which regulates overall activity. It is a protein that is found in almost every living org
Forecasting wind has always been an interesting subject, and as large parts of the world are relying more on wind for power production it is becoming even more important to have reliable forecasts. Probabilistic forecasts, where distributions are predicted in contrast to deterministic forecasts, are impor- tant for informed decision making. We apply two methods based on conformal prediction for pr
Abstract The glycosaminoglycan dermatan sulfate plays a crucial role in the process of tumorigenesis, due to increased flexibility in the polysaccharide chain, when glucuronic acid, in the glycan chondroitin sulfate, epimerizes into iduronic acid. The conversion facilitates a change in the interaction with certain proteins such as growth factors, angiogenic factors, and cytokines. The enzyme invol
Situated in the context of the global rise of the right and growing anti-feminist and anti-gender mobilization, this thesis explores the impacts of Jair Bolsonaro's right-wing populist government (2019-2022) on feminist activism in Brazil from an activist's perspective. It investigates the shifts and disruptions this government has entailed on three levels: in the realms of social public p
This thesis project examines the dynamics of trespass protests, particularly focusing on the Right to Roam (RTR) movement in England. I ask in what ways trespass action for roaming rights challenges private property relations and embodies alternative relations to land and nature. Grounded in historical materialist and political-economic theories, private property is conceptualised as social and sp
Digital technologies have significantly facilitated the creation and distribution of User Generated Content. Whereas the online environment offers promising opportunities for business and cultural development, it also carries important implications for EU copyright law. Whilst this topic has been explored in the literature, it is typically considered from the lens of rights holders, who often stru
Detta examensarbete undersöker hur ett business-to-business (B2B) inriktat företag som utvecklar ett direct-to-consumer (D2C) segment bör anpassa sin marknadsföringsstrategi för att växa genom marknadspenetration. Författarna har undersökt ett svensk kreditupplysningsföretag, Upplysningscentralen (UC), som har expanderat sin verksamhet till konsumentmarknaderna för kreditinformationstjänster och iThis thesis explores how a business-to-business (B2B) focused company should adapt the marketing strategy when transitioning into the direct-to-consumer (D2C) market, in order to grow through market penetration. The authors have examined a Swedish credit reference agency, Upplysningscentralen (UC), having expanded into the consumer markets of credit information and identity protection services – t
E-waste is one of the largest environmental hazards of the modern era. As more products are thrown away, more hazardous chemicals and pollutants are put into both the landfills and water systems, some of which is drinking water for not just people but also animals and plants. Repairing these devices allows them to have a longer lifespan which minimises e-waste. The RtR movement has sought to make
Although Sweden collects and sorts a large share of plastic waste, a significant part of the separately collected plastic packaging waste is being incinerated and only 8 % of the plastic waste is being recycled into new products. As plastic is the main cause of greenhouse gas emissions from waste incineration, a systematic shift is needed to decrease incineration. Currently, Chemical recycling (CR
I present a theoretical model for competitive interaction between schools and grade inflation. To test the model, I estimate the effect of competition on grade inflation in Swedish upper secondary schools using data from all schools in the years 2012-2015. To solve the endogeneity problem of competition, I use Instrumental Variable estimation with Fixed Effects. I use the sudden shutdown of 17 sch
The global food system, population growth, increased wealth, shifting diets and an overall larger demand for processed food, meat and dairy, has led to increased pressure on land, water and energy. The environmental implications of this have taken part in the establishment of international institutions which aims to regulate agriculture production methods, and thereby reduce these adverse impacts.
Reaching the 1.5°C target of the Paris Agreement not only requires ambitious goals from national governments, but also the active participation of local municipalities. It is in cities where climate actions need to be implemented to reduce greenhouse gas emissions and reach the international and national climate goals. While the importance of cities and their participation in networks has been wel
