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The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a q

Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical

https://www.malmo-kohorter.lu.se/malmo-diet-cancer-mdc - 2026-07-23

Declining birthrates and infertility are now a common problem in the Western World. Due to the tendency to postpone childbearing an increasing age of women who consider motherhood is generally seen. A factor closely related to female fertility is the ovarian reserve, a term used to designate both quantitative as well as qualitative aspects of the remaining gametes in the female gonads. Despite a n

Background: Evidence-based guidelines are needed for effective delivery of home oxygen therapy to appropriate patients with chronic obstructive pulmonary disease (COPD) and interstitial lung disease (ILD). Methods: The multidisciplinary panel created six research questions using a modified Delphi approach. A systematic review of the literature was completed, and the Grading of Recommendations Asse

Svensk tillverkningsindustri bidrar till ca 16 % (Statistics Sweden 2016) av bruttonationalprodukten och medverkar till att ca 900 000 av landets invånare har en anställning (Produktion2030 2016), vilket gör sektorn till en viktig del av Sveriges välfärdssystem. Forskningen syftar främst till att ge industrin verktyg för att analysera och utvärdera produktion för resurseffektivare och lönsammare tIn today’s global market, the industry is struggling every day to make the “correct decisions”. Decisions concerning production can range from smaller improvements to choice tool or equipment investments to relocation of entire production facilities. Increasing globalization leads to both opportunities and challenges, driving the need for fact-based decision-support including costs to be able to e

This study explores the implications of an encampment policy - criminalising refugees’ mobility beyond the borders of a camp - for the potential of Cash Based Transfer assistance in protracted refugee situations. As the success of Cash Based Transfer assistance implies market availability and access to commodities, and certain interaction between the host community and refugee population, it is ar

Annabell Merkel, doctoral student "I´m researching the consumer perspective on new food resources and people’s ideas and notions about algae and seaweed." “Being a PhD student can be quite a challenge sometimes, but at ISM we have a great international PhD student community that supports each other! I really like to exchange with my peers from the department. Many senior colleagues are also really

https://www.ses.lu.se/utbildning/forskarutbildning/att-vara-doktorand-pa-var-institution/we-have-great-international-phd-student-community-supports-each-other - 2026-07-23

This paper presents a combined experiment and identification procedure, well suited to obtain low-order dynamic models of a patients’ response to continuous drug administration. The experiment requires no a priori information and is of very short duration. The identification method provides both a parametric low-order model, and an estimate of the parameter error covariance. It has been demonstrat