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”I don’t want to be paid for being a refugee!” A CMES seminar on Syrians in the Öresund Region

On Friday June 10 2016, the Center for Middle Eastern Studies (CMES) at Lund University arranged a seminar devoted to explore refugee experiences among Syrians in the Öresund region. Organizers were CMES researchers Dalia Abdelhady and Joshka Wessels. Lund University and international researchers in law, religious studies, refugee studies, environmental studies, urban sociology and anthropology pa

The formation of an LGBTQ network for psychologists in Sweden : A work in progress

The mobilisation of psychologists in Sweden working for lesbian, gay, bisexual, trans* and queer (LGBTQ) wellbeing and rights has so far not succeeded in creating continuity despite several attempts to establish some kind of organisation since the mid 1990s. A new attempt was made in 2013 when the Swedish LGBTQ network for psychologists was formed following a formal decision at the congress of the

Market analysis – mapping of customer needs and buying behaviours within the furniture market segment for care and healthcare

Purpose The purpose of the study has been to estimate the size of the market segment, identify strategically important customers and interesting parts of the segment as well as create an understanding of customer needs when buying furniture for their businesses where care and healthcare is practised. Method The study has been of an exploratory nature with a case study approach since the purpose of

The importance of language for integration and social participation. A study based on a couple of SFI-students’ thoughts

The purpose of the study was to capture a number of views on what impact language has on integration processes and social life. Since language is an important component of communication amongst people, it affects several aspects of everyday life such as occupation and social participation. To accomplish the aim eight people of foreign origin with experience of studying the language education progr

The new fragrance for men and women -En studie om hur normer, ideal och genus konstrueras i parfymreklamer

Reklam har olika budskap för att påverka och influera oss. Denna uppsats syftar till kvalitativt undersöka hur samhällsideal och normer konstrueras i sex specifika Calvin Klein parfym reklamfilmer. Vidare syftar studien till att studera hur reklamfilmerna använder sig av genusrelaterade konstruktioner och stereotypa bilder. Den här uppsatsen har schematiskt tittat på ett bestämt antal aspekter i a

The Fostering of Online Brand Communities - An Integrated Framework for Strategic Implementation

Purpose: The purpose of this thesis is to create an integrative understanding of how OBCs are fostered by developing a framework for strategic implementation. Methodology: The chosen method is of an explorative nature with an abductive approach. The authors will develop an integrated OBC framework by synthesising relevant brand community literature. This OBC framework will then be scrutinized by e

Searching for The specifics of Debutante Works of Poetry

Finns det något utpräglande för debutverk eller är debutverk snarare en utgångspunkt för fortsatt skrivande? Föreliggande magisteruppsats beskriver Edith Södergrans, Karin Boyes, Elsa Graves, Sonja Åkessons och Katarina Frostensons debutverk. Dessa poeter analyseras i förhållande till senare verk. Metoden är textcentrerad och komparativ. Syftet med uppsatsen är att genom en jämförelse mellan debut

"Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

Fighting for Funds: An Exploratory Study into the Field of Crowdfunding

Thesis Purpose: This thesis investigates users of crowdfunding platforms in order to further the insight into understanding what affects their motives and behaviour. The relationship between intrinsic and extrinsic motivation as well as peer influence is investigated. Theoretical Perspective: This study is grounded on the limited theories surrounding crowdfunding and crowdsourcing, as well as rele