Sökresultat

If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio

Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s

The purpose of this thesis is to analyze how corporate branding as the organizational resource with different dimensions used for attracting employees. Corporate branding is the cutting-edge organizational and marketing research field and lacking of empirical work, many researches make focus on the relationship between the organizations and its customers, few empirical researches make the contribu

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Title: Resistance and uncertainty in change processes. How can dialogue and participation be used to ensure a successful implementation of a change initiative? Author: Cathrine Westlie Eidal Advisor: Charlotte Simonsson Problem: Resistance and uncertainty towards change are the main problems why change initiatives fail. There is also a lack in the literature when it comes to how the employees perc

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

With the popularity of sustainability reports in industry due to rising awareness about environmental, economic, and social issues stakeholder pressure has increased on companies to formally report on the triple bottom line. Not only that, the process of developing a sustainability report by itself is beneficial to the company in monitoring its practices and planning for the future. This need has

Purpose: The purpose of this thesis is to create an integrative understanding of how OBCs are fostered by developing a framework for strategic implementation. Methodology: The chosen method is of an explorative nature with an abductive approach. The authors will develop an integrated OBC framework by synthesising relevant brand community literature. This OBC framework will then be scrutinized by e

Korruption är ett globalt och frekvent förekommande problem. Genom nationella rättsakter med långtgående extraterritoriell jurisdiktion som till exempel amerikanska The Foreign Corrupt Practices Act of 1977, bekämpas korruption numera på ett gränsöverskridande tillvägagångssätt. Detta medför att företag vid till exempel inträde på en ny marknad omsorgsfullt måste undersöka under vilka lands lagar Corruption is a global problem. Through national legislation with far-reaching extraterritorial jurisdiction such as the U.S. The Foreign Corrupt Practices Act of 1977, fighting corruption has now a transnational approach. This means for example, that companies who will enter a new market must carefully examine, under which countries´ law a company can be considered to have a criminal responsibili

Allt sedan sitt genombrott på 1930-talet har den s.k. högkyrkliga rörelsen, eller bättre uttryckt Kyrklig förnyelse, på ett eller annat sätt eftersträvat ett betonande av offermotivet i mässans firande. Detta har inte minst framgått av de mässordningar som producerats inom ramen för rörelsen och av till rörelsen anknutna personer. Mässofferläran, som teorin traditionellt kallas, har diskuterats ocThe Swedish High Church movement has, ever since its breakthrough in the 1930s, in one way or another struggled to accentuate the sacrificial motif in the celebration of the Mass. This is something that especially can be noted in the missals that have been produced within the movement, and by persons connected to it. The doctrine of the Sacrifice of the Mass, as this theory is known traditionally,

Denna magisteruppsats bygger på en översättning av en text från hjälporganisationen ActionAid. Texten behandlar kvinnliga jordbrukares situation och hur denna kan förbättras. Uppsatsen består av en inledande textanalys där några av textens utmärkande drag tas upp. Därefter följer en genomgång av förutsättningarna för översättningen och valen av översättningsstrategier. Sist kommer en översättnings

Finns det något utpräglande för debutverk eller är debutverk snarare en utgångspunkt för fortsatt skrivande? Föreliggande magisteruppsats beskriver Edith Södergrans, Karin Boyes, Elsa Graves, Sonja Åkessons och Katarina Frostensons debutverk. Dessa poeter analyseras i förhållande till senare verk. Metoden är textcentrerad och komparativ. Syftet med uppsatsen är att genom en jämförelse mellan debut

Key words: Corporate environmentalism, ecologic-economic decision-making, CSR worldviews Purpose: To explore environmental decision-aming processes at managers at Skanska, also with regard to enviornmental decison-making conceptualizations in theory. Method: The research of the thesis is based on a qualitative approach through the use of semi-structured and open interviews. Furthermore an interpre

Background and problem: In October 2010 the European Commission issued a Green Paper on Audit Policy in which they set out to draw lessons of the auditors’ role in the recent financial crisis. The European Commission considers the function of the audit to be a key contributor to investor confidence and suggests a number of controversial measures with the aim of ensuring financial stability in the

The thesis is done for the company Gambro which manufactures dialysis products worldwide. The idea of this thesis is to investigate weaknesses of the communication protocol which is used in one of the Gambro dialysis machines, Prismaflex and thereby investigate opportunities to improve the system by using other protocols. The thesis is divided into three major parts. They are the study of Prismafl

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti