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This research explores the cultural representation, identity, and practices of young Vietnamese Americans through TikTok. The primary argument is that social media plays a critical role in facilitating cultural exchange and cultivating a sense of belonging for young immigrants living far away from their ancestral homelands. The study focuses on the main theoretical discussions on culture in mediat

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This thesis explored the experiences and performances of female Malawian YouTubers. It is grounded in the understanding of the digital realm as a liberal space in which common people can showcase their own realities without the mediation of the structures of censorship common in traditional media. At the core of the research which informed this thesis were two questions: firstly, in what ways is e

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Video games can be seen as a media that immerses players. The formation of a good game order is an important guarantee for players to engage in electronic games. This paper selects the most popular mobile MOBA game in China, "Honor of Kings," as the research object to analyze the formation process of the game order. In previous studies, game order has often been understood as game rules

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Sustaining ontological security is crucial to people in life transitions, without which they will be in bad mental conditions. Media scholars have focused on media roles in the everyday life of people in life transitions for years. However, they rarely dive into the topic from this perspective. Therefore, the first aim of this thesis is to fill this gap; and I will do it by investigating how gay n

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Since the beginning of statebuilding interventions following the end of the Cold War, they have been strictly focused on rebuilding state institutions, wherever they have taken place. As a growing percentage of states that had experienced civil war relapsed into new intrastate conflicts, it started to dawn on researchers that this approach was inadequate. Focus amongst researchers started to turn

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This research is concerned with Romani media activists’ use of different online platforms in order to counter the stereotypical representation of Roma in dominant discourses, such as in mass media and state policies. Links are made between these platforms and the cultural context of Sweden that they are set in. Additionally, the following explores these platforms in connection to collective identi

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Working Mexican mothers have been experiencing drastic changes in their way of life due to the forced adaptation of their office work into a ‘Home office’ mode. The reason of this sudden change was brought by the Covid-19 pandemic which prompted governments and companies to enforce lockdowns and social distancing as measures to prevent the contagion. This pushed working women to juggle work and ho

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This research aimed to explore the experiences of Lagos State residents during COVID-19 and the relationship between COVID-19 reportage in Lagos State and ethnic inter-relationship. The goal is to understand media influence in a society from the perspectives of people directly influenced by the COVID-19 media frames. This thesis is the first research to explore ethnic polarization in Lagos State w

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Can climate signals help investors make sharper moves in volatile commodity markets? This study explores how weather-related risk, specifically the El Niño-Southern Oscillation (ENSO), can be used to improve portfolio performance. We incorporate the Oceanic Niño Index (ONI) into a Random Forest forecasting model to capture the complex, non-linear effects of climate anomalies on commodity returns -

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This study explores what motivates and later maintains the Hungarian audience’s engagement with Barbie, a product of postfeminist media culture. Furthermore, the study set out to examine the Hungarian audience’s understanding of gender through their engagement with Barbie. It explores how their engagement with the film evokes a sense of belonging and prompts discussions on their own socio-politica

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Over the last few years there has been a buzz circling one word: immersive. This word is not only connected to communication technologies, but it is also a way to explain what to expect when entering for example an art exhibition. Within the world of immersive experiences are visitors meant to watch digitised art – which is reconstructed from existing artwork – in a new and engaging way. Through c

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Political oppression, massive exiles, censorship, and repression of freedom of speech have followed the post-Soviet states from their Sovietisation to the mimicked efforts of independence. This thesis explores how exiled journalists from post-Soviet countries, such as Russia and Belarus, redefine their professional roles and journalistic identities amidst severe authoritarian repression followed b

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RedNote (Xiaohongshu) is one of the most influential women-centered platforms in China. Due to its highly feminized features, female users curate and share contents related to their body image, reflecting the prevailing representations of Chinese aesthetic ideals and normative femininity. This thesis examines Gao-Da-Zhuang (tall, large-sized and strong/muscular) women’s bodily self-representation

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This study explores how young Chinese car owners creatively modify a specific model, the Wuling Hongguang Mini EV, and mediate these behaviors through the social media platform RedNote, transforming this affordable micro-electric vehicle into a vehicle for identity performance and resistance. Based on media and cultural studies, this study adopts a qualitative method, combining qualitative text an

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This thesis investigates the evolution of cinephilia in the digital age through a case study of Letterboxd, a popular and culturally significant yet understudied social platform dedicated to film logging, reviewing and film discussion. Grounded in theories from film studies, this thesis adds a necessary media and communication perspective to explore how contemporary cinephile identity is performed

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This thesis examines the audience reception of Poor Things and its protagonist Bella, focusing on the expression of dislike toward them, serving as a mirror reflecting deeper ideological tensions surrounding gender, morality, and nationalism in contemporary Chinese society. Focusing on Douban, a leading Chinese film review platform, this thesis conducts text analysis inspired by critical discourse

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This thesis investigates the practices and mobilities of the Danish OpenStreetMap community in order to understand how open-source mapping affects the problem-solving capacity. In more detail, my research challenges the perception of maps as ideal representations of the environment. Instead, it stresses the importance of mapping and the role of the mapper, who moves in a hybrid space, encountering

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This thesis critically analyzes the stigmatization of menstrual experiences by identifying societal factors, communication channels, and communication norms, with a focus on understanding the power and effects of advertising narratives on menstrual stigmas. This thesis aims at recognizing the importance of menstrual justice, by framing menstrual experiences as human rights. This helps us recogniz