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This thesis critically examines the experiences of young artists in Cambodia’s music industry with regard to their experiences of incorporating traditional instruments and genres into music-making processes. The investigation is based on a case study of an original music band known as SmallWorld SmallBand, which is one of the leading bands in Cambodia. Most songs produced by this band are contempo

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Sleep is a crucial part of our lives, as we spend about one-third of our lives sleeping. In a digital age, mobile apps on smartphones play an important role in self-improvement regarding sleep. Gamification techniques can be particularly employed by app designers to strengthen users’ motivation and participation. This thesis aims to take an empirical focus examining the ways in which gamification

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In 2002, ABC aired the first season of its new reality TV dating show, The Bachelor. Almost 20 years later, The Bachelor franchise has become a cultural phenomenon that is integral to the popular culture zeitgeist. With that popularity came a lot of criticism about many elements of the franchise but one stood out more than others and that is the lack of diversity in casting and the under/misrepres

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The master thesis "Produce Wu Lei: a National Icon or a Product? - A Case Study on National Identity and Sports Media in China" studies the news coverage of a Chinese professional footballer - Wu Lei, by conducting a multi-method qualitative case study to analyze the representation of him in Chinese media. This thesis aims to understand the interrelation between football, media and natio

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This research employs qualitative methods to look at the audience site of veganism documentary What The Health. Through semi-structured interviews with 13 participants (6 non-vegetarians and 7 vegetarians), the thesis attempts to understand the self and individual response to veganism portrayal, truth claims and how viewers learn from the documentary. Exploring audiences’ media practices enables r

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The thesis explores online knowledge production around a subject that has been considered taboo and inappropriate through history – sexual, reproductive and genital health for people with female genitals. Therefore, it also examines the political potential of coming together to openly discuss such “delicate issues”. The focus of the study is the Swedish Facebook-group “Fittlife – underliv och häls

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How audiences engage with news has not always gotten a lot of attention in academic and industry research; and, even then, it is often studied in terms of exposure and interaction. This does not fully capture the dynamism and multidimensionality of this phenomenon; and industry attempts to apply market principles to engagement risks depoliticizing and reducing it to economic values. Rather than po

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Media literacy has been described as the ability of a citizen to access, critically analyze, and produce media content for specific outcomes. It also involves an awareness of the impact of media in the society and an understanding of media processes. More so, there are scholarly views that suggest that media literacy is a foundational skill for democracy. Here, the focus is not only on a media lit

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This thesis explores hate speech on social media from the individual perspective of the bystander audience. Four qualitative group interviews with three participants each were conducted to understand in what ways they experience and engage with hate speech comments on social media platforms targeting German politicians. The debate in Germany surrounding hate speech has risen in the last year, as a

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Older women have long been invisible and marginalized in society and culture at large because of the ‘gendered’ ageist stereotypes towards them. Especially, ageist stereotypes towards older women have been reinforced by their invisibility and stereotypical portrayals in traditional media. However, with the rise of social media, elderly women have become visible in society bypassing the gatekeepers

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This research focuses on the extreme case of when the Chinese city of Wuhan was locked down during the COVID-19 pandemic in early 2020. Combining media study with a spatial perspective, it aims to reveal how the Wuhanese diaspora use and engage with the media to relate back to Wuhan while they are geographically absent. This study reflects on how they form a sense of place towards both their home

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This thesis sets the goal to contribute to the field of diaspora studies from media and communication studies perspective by focusing on the neglected migrant group of highly educated refugees and their media use. This thesis aims to explore how highly educated refugees utilize digital media in their everyday life after their migration. It also investigates how digital media use enhances and under

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In this paper we examine TikTok trends relating to the serial killer Jeffrey Dahmer and the series about him, ”Dahmer – Monster: The Jeffrey Dahmer Story” (Brennan, Murphy 2022). Interest lies in how the fans and anti-fans of the series express themselves through video and text, as well as the role TikTok-creators play in the democratization of the media landscape. Naturally there is also an inter

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Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. For Ukra