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Abstract Title: Total Cost of Ownership – Revealing the true cost of owning and operating equipment. Authors: Anna Bladh Anna Ström Tutors: Michaela Boye, Parts and Service, PTD, Alfa Laval Göran Berg, Parts and Service, PTD, Alfa Laval Charlotta Johnsson, Department of Automatic Control, LTH, Lund University Bertil I. Nilsson, Department of Industrial Management and Logistics, LTH, Lund Universit
This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted b
Title: Culture’s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisf
The purpose with our thesis is to describe and analyse how the Swedish universities can make their audit education relevant and in line with the requirements for the future external audit market. The thesis has an abductive approach and we use a qualitative method in our research, this to get more dept in our study. This has been done by a number of semi-structured interviews, both by phone and in
The purpose of the thesis is to measure the effect of consistent and conflicting sponsorship scenarios on brand loyalty of sponsoring firms among club supporters. The method of research is a quantitative quota sample survey study on 715 Swedish respondents. Through a deductive approach the thesis tests hypotheses. The theoretical underpinnings of this thesis are derived from Customer based brand e
Discourse Analysis of editorials from Danish and Pakistani newspapers related to 'Cartoon Controversy'. The study examines the intercultural dimensions of media ethics, focusing on the meaning of freedom of speech and CSR as it is perceived by the journalists in the respective contexts
Från de första kyrkorna på 900-talet och fram till idag har kyrkor uppförts och försvunnit igen. Kyrkor har ersatts av nya på samma plats eller på andra platser. Kyrkor har även lagts ner av olika anledningar. Kyrkorna har således både ökat och minskat i antal. Idag har många kyrkor blivit övertaliga och används därför mer sällan, i några fall tillåts de förfalla, får nya funktioner eller säljs. TFrom the first churches in the 9th century to the present day, churches have been built and then disappeared again. Churches have been replaced by new ones in the same or other locations. Or churches have been closed for various reasons. The churches have thus increased in number and decreased again. Today, many churches have become redundant and are therefore used less frequently, in some cases t
This master's thesis involves design and implementation of an infrared link between an air diffuser and a Palm handheld computer. The diffuser, IDCC (Intelligent Diffuser for Climate Control), is developed by LindinVent AB. The application can download current controller variables and parameters and send new parameters to the diffuser. For adjusting parameters on the Palm an intuitive graphica
Purpose The purpose of the study has been to estimate the size of the market segment, identify strategically important customers and interesting parts of the segment as well as create an understanding of customer needs when buying furniture for their businesses where care and healthcare is practised. Method The study has been of an exploratory nature with a case study approach since the purpose of
This paper is a theoretical reflection about the time working with my final start-up project ProZea at Lund University during my study period in Master’s program in Entrepreneurship. This study uses autoethnographical methodology to analyze the work of an entrepreneur on a new venture. The aim of this paper is to provide readers an insight of how product development takes place in an early stage l
Populärvetenskaplig sammanfattning Geografiska Informationssystem (GIS) är ett system för att hantera geografisk data som jämfört med traditionella forskningsmetoder gör det lättare att sammanställa och analysera dessa data. GIS började utvecklas i Nordamerika på 1960-talet och har under de senaste två decennierna haft stor påverkan på hur hanteringen av rumslig data går till. Användningsområdena Geographical Information System (GIS) is a technique that has revolutionized the way we process spatial data. The possibilities for GIS are endless and it is today used in a wide range of subject areas such as social planning, environmental monitoring and marketing. However, the process of implementing GIS is a long and usually runs in to a lot of problems. The aim of this study is to compare and
