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The impact of store atmospherics and consumer attitudes on in-store behavior – What determines the buying decision of functional food?

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment

The Key Success Factors of Grameen Bank - A Case Study of Strategic, Cultural and Structural Aspects

The thesis aims to analyze strategic, cultural and structural aspects of Grameen Bank and its micro-credit project, in order to identify key success factors. A case study was performed with an inductive and qualitative approach, using semi-structured interviews. The data was collected by field observations and interviews on site in Dhaka, Bangladesh and surrounding areas. The main conclusion is th

The multi-faced controller - A case study of how managers and controllers perceive the role of the controller within a Swedish industrial company

We have identified a number of different roles within the controller’s role itself. Two types of discrepancies were discovered. The first one, called interpretation gap shows that there is a discrepancy between the managers’ expectations on the role of the controller and the controllers’ interpretation of these expectations. The second discrepancy illustrates that there are expectation gaps occurr

In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products

It is easier to swallow an elephant in pieces. A way of measuring flexibility and quality. A study of DAS.

Upon marketing the system in Europe and the USA cost savings generated from reduced work force have been prevailing. Since the cost of labour is much lower in the Asia Pacific region other factors have to be stressed. The parameters of flexibility and quality assurance may however cover any initial investment in a production system. Our purpose is to value flexibility and quality in a manufacturin

Prospects of a Challenger - A case study of Microsoft and the Console Industry

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft’s second position in the video game console industry. In addition, we want to illuminate Microsoft’s competitive ad

Tests of optimal capital structure theory and pecking order theory using a binomial approach- a study of Swedish firms

This master thesis concerns whether Swedish non-financial listed firms act in accordance with the optimal capital structure theory and/or pecking order theory. The examined period is 1998-2004 and we discover that Swedish companies neither follow optimal capital structure theory nor pecking order theory. From our results we conclude that there exists no single point of the capital structure which

Men with depression and/or anxiety and their experience of occupational balance

Bakgrund: Inom arbetsterapi används begreppen aktivitetsbalans och aktivitetsobalans. Det finns ett samband mellan psykisk ohälsa och upplevelsen av aktivitetsbalans, men få studier är utförda på män. Vid psykisk ohälsa kan aktivitetsobalans uppstå vilket kan påverka personens vardag, aktiviteter och hälsa negativt. Syfte: Syftet med denna studie är att undersöka hur män i Sverige med depression Background: Occupational therapy describes the concept of occupational balance and imbalance. There is a connection between mental illness and the experience of occupational imbalance, but few studies explored the experiences of men. Mental illness can cause occupational imbalance and could impact the individual's activities in daily life and health negatively. Aim: The aim of this study is t

Confidentiality and credibility: An Examination of Confidential Information and Its Impact on Credibility

Vi översköljs dagligen av olika typer av information, men vad avgör om vi bedömer den som trovärdig eller inte? Tidigare studier har visat att gemene person bedömer sekretessbelagd information som mer trovärdig än offentlig. Kan detta gälla för alla? Finns det andra grupper som inte bedömer sekretessmarkerad information som mer trovärdig? Mitt examensarbete undersöker räddningstjänstpersonal och sInformation management is a central part of organizations in today´s society, and critical research is continuously made to assess the reliability of sources. Previous studies have suggested that information with confidential sources tends to be perceived as more credible compared to open sources. The aim of the thesis was to analyze the perceived credibility of information from confidential versu

The Performance of Private Equity-backed IPOs and the Effect of M&A-activity - A European Study

PURPOSE The purpose of this paper is to investigate how private equity backed IPOs perform once they go public. That is, to investigate whether or not these private equity firms have created highly competitive, high performance portfolio companies and to see if the portfolio companies are able to retain those qualities even after going public. These results are then to be compared with previous re

The Effect of Firm-Specific Variables and Macroeconomic Condition on Capital Structure-Evidence of Non-Linear Behaviors

This paper models the dynamics of capital structure listed on the NYSE and NASDAQ during 1995 to 2010. The subsamples classified by given leverage level and specified periods of time are tested. The main contribution is that macroeconomic conditions and firm characteristics are incorporated regressed for non-linearity test. We provide the evidence of non-linear patterns among low leverage and high

The Uppsala Model’s Applicability on Internationalization Processes of European SMEs, Today - A Case Study of Three Small and Medium Sized Enterprises

In principal our empirical findings confirm the applicability of the Uppsala Model on SMEs. However we believe the Uppsala Model to be very general. This is the reason why it fails to explain some complexities in the real world. Simultaneously the model’s general approach is also its biggest strength. Since it focuses on explaining the fundamental elements of internationalizing firms it is possibl

Company Risk-Taking -A Study of How Gender Diversity and Employee Representation on Board of Directors Influence Companies’ Risk-Taking

The purpose of this thesis is to study possible correlation between companies’ risk-taking and the board composition factors gender diversity and employee representation. The study is examining the following two issues; How does gender diversity and employee representation on board of directors influence companies’ risk-taking? We do not find any clear evidence that gender diversity and employee r

Company Risk-Taking -A Study of How Gender Diversity and Employee Representation on Board of Directors Influence Companies’ Risk-Taking

The purpose of this thesis is to study possible correlation between companies’ risk-taking and the board composition factors gender diversity and employee representation. The study is examining the following two issues; How does gender diversity and employee representation on board of directors influence companies’ risk-taking? We do not find any clear evidence that gender diversity and employee r

The Uppsala Model’s Applicability on Internationalization Processes of European SMEs, Today - A Case Study of Three Small and Medium Sized Enterprises

In principal our empirical findings confirm the applicability of the Uppsala Model on SMEs. However we believe the Uppsala Model to be very general. This is the reason why it fails to explain some complexities in the real world. Simultaneously the model’s general approach is also its biggest strength. Since it focuses on explaining the fundamental elements of internationalizing firms it is possibl

Specificity of Innovative Gazelles

This study aims to present different factors influencing growth comparing Innovative Gazelles and other average SMEs. In addition, this study will investigate relevance of factors fostering innovation in high-growing SMEs in a cross-country perspective in order to show how Innovative Gazelles differ from SMEs in general. The study applies qualitative approach of multi case study, which will be con

Is Cash King: A Shareholder’s Perspective ‘a study of excess cash implications on stock returns in periods of boom and bust’

The purpose of this study is to identify if a relationship exists between excess cash and stock returns analysed across periods of boom and bust. Our findings document an overall positive relationship between excess cash holdings and stock returns. In regards to the specific period this paper documents a negative relationship in boom times and a positive relationship in times of downturn. From the

A Comparative Study of Railway Planning, Operations and Delays in Japan and Sweden

Japan is well-renowned in the international community for its expertise in high-capacity, punctual railway operations. Particularly the high-speed trains, the Shinkansen, are very well known and respected internationally, but the knowledge outside Japan is more limited regarding more conventional lines, commuter trains, and the metro. Despite this, during rush hours trains in the Tokyo area can be