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With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to s

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re

The purpose of this thesis is to get a better understanding of consumers’ perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic. Corporate Social Responsibility and ethical consumerism

It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This

Cointegration analysis using the Johansen Method on 3 different sample periods (2-, 4-, and 8-year samples) concluded evidence of one cointegrating vector in the 2 and 8 year samples while the 4 year data gave mixed results suggesting the economic shock (Global Financial Crisis) of 2007 and on may have affected those results. Overall, we conclude little diversification benefits between the markets

The present paper analyzes the valuation effects of geographical diversification by examining mergers and acquisitions involving acquirers from 12 developed European countries and U.S. target firms over the period 1999-2007. Our findings suggest that acquisitions of overvalued U.S. targets do not cause, on average, any significant change in the excess values of European acquirers. However, after c

Thesis purpose: The purpose of the master thesis is to examine what affects Generation Y’s values, attitudes and beliefs towards the fair trade label and ecological quality labels. The purpose is also to investigate how these two quality labels are received by Generation Y, in order to delve deeper into the relationship between the labels. This research will contribute with new insights about Gene

The purpose of the thesis is to explore the apparent contradiction between the seemingly altruistic social movement of green consumerism and the established Bourdieuian claim that all consumption is status driven, and hence gain a rich understanding of how consumers draw upon green discourses to claim status. The thesis is carried out within the consumer research tradition of Consumer Culture Theo

The purpose of this study is to identify potential factors impacting the internationalization process of a small- or medium sized fashion company. We aim to shed light on potential key factors that can provide an understanding of a successful internationalization process and illustrate our findings in a model applicable to firms with similar characteristics. The study is conducted through a qualit

This study provides a comprehensive assessment of the harmonization of Chinese GAAP (2006) with IAS, and focuses on the earning gap differences based on industry categorization. We summary the main findings in our researches: (1)The research result of 2006 was consistent with the prior study that Chinese GAAP based net income was lower than IFRS based net income. (2)Our research finding for 2007 t

Our study explored the use of non-financial measurements in financial services industries in Sweden, Romania and Ukraine. The countries were selected on grounds of the authors' nationality and the masters program. The analysis was focused on the use in practice of the latest theoretical developments, the non-financial indicators link with the banks’ strategies and the financial measurements an

This research confirms previous studies stating that in transition periods people are more likely to change their product preferences and use consumption as a tool to support the new role, as well as to keep and construct stable and harmonious identity. This study contributes to the identity domain of CCT by identifying the changing relationship to possessions in this specific transition and the s

The objective of this thesis is to investigate the main determinants of IPO underpricing for firms listed in Hong Kong and Singapore from 2004 to 2008. Data collected from the Datastream and Reuters, together with the information disclosure in both stock exchanges is used to examine the significance of different variables in order to explain the IPO underpricing level. We find that operating margi

With the aim to study how to establish a strong brand, this thesis use Sony Ericsson as an example to find out how did the brand identity influence on the customer loyalty, and then investigate what¡¯s relationship between them. Both quantitative and qualitative methods were used to support research. The analysis results show that there is a positive relationship between brand identity and custome

The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.

The main purpose of this study is to provide an understanding of boycotter motivations in a current and ongoing boycott. From the data gathered the authors establish their own boycott motivation themes relating specifically to the Kellogg's case. A Netnography is the main method used for the collection of qualitative data. With the aid of previous literature the authors establish prevalent the

The overall purpose of this research is to provide a better understanding of Turkish consumers’ choice of e-commerce types, when purchasing online. Mainly, this thesis aims to find out the factors triggering consumers to favour a specific e-commerce type, B2C or C2C. A quantitative strategy was pursued in this research and data was collected through self administered structured questionnaires. Com

The purpose of this thesis is to provide insight into the recruitment and selection processes of high-tech companies in China and to advice returning Chinese overseas students on these recruitment and selection processes. We collected empirical data from respondents by using semi-structured interviews for the following qualitative analysis. Interview guide, selection of respondents, conduction of