Sökresultat

Enterprise Resource Planning (ERP) systems have become a fundamental part of business infrastructure. In an effort to minimize the risk associated with ERP implementation, a number of critical success factors (CSFs) have been developed. However, CSFs are presented as independent from context, under the pretense that all ERP implementations are equal. In this study, we challenged this assumption by

The aim of this study is to identify what the relationship between ESG scores and capital structure is, and whether it differs depending on the selected capital structure measure. Building on previous literature on sustainability strategies and capital structure, this paper revises the current state of the interconnectivity between ESG and financing decisions. By employing a quantitative study wit

The result of this research is, that the Kennedy myth lived in a symbiotic relationship with the political mission of John F Kennedy during his time in the White House. The myth was as present – as the real politics of Kennedy – during his presidency. The Kennedy myth was a tool for John Kennedy to reach the White House. This myth was natural in a country as America, where the American Dream is fu

Examensarbetets titel: Från buzzword till sanning? Seminariedatum: 2014-06-05 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Jeanna Lundberg och Julia Undin Handledare: Jon Bertilsson Fem nyckelord: buzzword, fad, svenska reklambranschen, content marketing, fäste Syfte: Att förbättra tidigare kunskap om hur reklambyråer i Sverige hanterar samt förhåller siTitle: From buzzword to truth? Seminar date: 2014-06-05 Course: FEKH29, Bahelor Thesis in Business Administration, specialization in marketing, Undergraduate level, 15ECTS Authors: Jeanna Lundberg and Julia Undin Advisor: Jon Bertilsson Key words: buzzword, fad, the Swedish advertising business, content marketing, attachment Purpose: Improving prior knowledge of how advertising agencies in S

This master’s thesis is part of the project SolarFood, aimed at reducing post-harvest losses through improved solar drying techniques. The project focuses on developing locally adapted solar dryers, with short drying times while considering socio-economic factors for technology adoption and diffusion. This paper investigates adoption barriers and potential drivers for the diffusion of solar dryer

Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive,

Denna kandidatuppsats undersöker spelarnas perspektiv i live service-spel, med fokus på World of Warcraft: Dragonflight och modellen Game-as-a-Service (GaaS). Genom en kvalitativ onlineundersökning genomförd bland ett avsiktligt urval av deltagare i onlineforum samlades och analyserades spelarnas uppfattningar om olika spelaspekter, vilket visade en preferens för spelfunktioner och -innehåll som gThis bachelor's thesis investigates the perspectives of players in live service games, focusing on World of Warcraft: Dragonflight and the Game-as-a-Service (GaaS) model. Through a qualitative online survey conducted among purposively selected participants of online communities, players' perceptions of various game aspects were collected and analyzed, revealing a preference for features th

Title: Employee Identity in Contemporary Organizations - What factors affect identification of onsite and remote employees in contemporary organizations on an individual, organizational, and group level? Authors: Emma Bruins and Hanne Schoenemann Supervisor: Stefan Sveningsson, Professor of Business Administration Lund University School of Economics and Management, Sweden Date: 17th of May 2024

Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05.2016 Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS) Supervisor: Joakim Winborg Research questions: What factors influence the co-creation process in a B2B context from