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Examensarbetets titel: Radio vs Spotify - En studie om hur media, som sekundärkälla, påverkar varumärkespersonlighet Seminariedatum: 2018-05-31 Kursnamn: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Susanna Ström, Lukas Simonsson, Carolina Larsen Handledare: Oskar Christensson Nyckelord: Varumärkespersonlighet, A New Measure of Brand Personality, brand equi
Based on fieldwork interviews from two different trade unions in Luanda, this study aims to reflect on the role of civil society for the consolidation of democracy in Angola, and in particular, the challenges of trade unionism and its effects on democracy. Using the meth-od of inductive reasoning to process data, it first addresses themes derived from the inter-views such as Financial struggles, T
The Greenland Ice sheet (GIS) is the second largest ice sheet on Earth and thus stores a large amount of Earths freshwater. Because of climate change and the Arctic amplification, GIS is experiencing changes and increased melt rates. The total mass budget determines the amount of sea level rise caused by input from freshwater from the GIS. Surface mass balance (SMB) plus the dynamic mass losses fr
Human existence depends on a functioning food system; today’s food chain is cracking and alternative foods are being presented to the public. This thesis discusses how future food can be part of a greater discourse of climate change in the Anthropocene. Using three case studies of future food: ‘The Next Menu’, Huel and Project Nourished I investigate how future food is presented and what hidden me
The aim of this thesis, using interpretive approach, is to explore how former top-level athletes perceive leadership in their role as manager. Furthermore, how they perceive they transfer their experience in sport to their managerial role. We build our study on theories about leadership, followership, life skill development in sports and life skill transfer process. The fieldwork of this study inc
In the context of growing population and increasing greenhouse gas emissions, urban energy planning is becoming a topic of high concern. With the rapid pace of urban construction, it is claimed that 40% of America’s total energy consumption is accounted by the building sector. Energy modelling and simulation are believed to be effective in supporting urban energy planning. Today, the growing avail
In this paper, we look to develop understanding of the nature and potential impact of financial stress and fiscal shocks in the Chinese economy, examining how such stress spreads through the economy and how monetary policy can exaggerate or mitigate the resultant effects. In order to do so, we construct a TVAR model on Chinese quarterly data. To achieve that we develop a financial stress index com
Title: Mapping, development and optimization of internal logistics in a multi- stage production facility Authors: Nils Jönsson and Björn Hofbard Supervisors: Eva Berg, Department of Industrial Management and Logistics. Conny Andersson, Sandvik Background: In highly dynamic and competitive environments, supply chain management and logistics can create important advantages against competitors. Since
The established scientific reality of asbestos is that (a) asbestos is toxic at a minuscule dose, and (b) exposure should be avoided whenever possible, with the evidence expanding almost exponentially over the past century. The purpose of this research is to explore the historical and global socio-natural entanglements of the economy of asbestos and the resulting mechanisms at play to occlude and
Nature-Based Solutions (NBS) is an emerging concept which has the potential to address several sustainability challenges. In this multiple case study research on three NBS projects in Gothenburg (Sweden) the projects objectives and evaluated impacts are studied to provide insights into how NBS interventions are implemented in urban contexts. In addition, barriers and drivers for up-scaling are ide
Room acoustics, as a branch of architectural acoustics, has got more and more attention nowadays. One of the aims of the room acoustics is to develop different method to evaluate the acoustic performance of the rooms and to address human acoustic comfort needs. Meanwhile, the process of reverberation plays an important role in room acoustics, and it is also an evaluation standard of evaluating roo
Everyday activities play a fundamental part in our lives. But how do they relate to well-being? Specific types of activities, such as positive and social activities have been found to be related to subjective well-being (SWB). However, this pre-registered study aimed to investigate if self-reported everyday activities, and activities participants reported had the most impact on their SWB in the pa
The purpose of this project was to investigate the use of microfluidics for X-ray spectroscopy at MAX IV Laboratory. A Silicon and Glass chip was produced, and its suitability for carrying samples in solution was tested. Once the chip was prepared, and successfully integrated onto Balder beamline, X-ray analysis was carried out on a sample of FeCl3 (aq) flowing through the chip. This was contraste
Selectively retrieving memories can lead to forgetting of related, but irrelevant memories. The forgetting of competing memories has been seen in several behavioral studies, but neural evidence of the process underlying this finding are scarce. One hypothesis is that the brain handles competition at retrieval by inhibition of the competing items to facilitate target retrieval. The effect of this i
Purpose: The purpose of the study was to describe radiologic tehnologists (RT) experiences and perspective on performing lung cancer screening with low-dose computed tomorgraphy in the United States. Methodes: A qualitative study design was used with semi-structured interviews of five radiologic technologist. The material was analyzed by a qualitative content analysis method. Results: The result o
The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. My question layout includes the reflection on how the athletes’ opportunities to use or to co
This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. With this purpose, this
While the environmental justice movement has grown worldwide, it seems that the movement has yet to mobilise in South Africa. The instances of environmental injustices in South Africa are abundant but paradoxically this has not given rise to a united movement demanding environmental justice for a transition to a new and renewable energy path. This thesis explores the challenges of creating an envi
Since the mid 90s, globalisation has been an unstoppable trend in the world. To cope with the fast-changing international operations, virtual teams (VT) have been widely used. This study takes place in the context of IKEA in Sweden and is built on semi-constructed interviews and on- site observations. We have adopted the qualitative and abductive approach to interpret the underlying dynamics of VT
