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How are brand characters portrayed in Formula 1 teams? The purpose of this study is to understand and describe brands and their brand characters within the experience market of Formula 1. We aim to contribute with conclusions regarding brand characters and their differentiation within the field of research of experience markets. The study adopts a qualitative and abductive approach, grounded in in
The overall objective of this thesis was to investigate how CSR is approached by commercial banks in the U.S and Sweden respectively. We have therefore made a comparative analysis of the national differences in terms of CSR. This research was done by introducing and identifying dimensions that affect the CSR practices in each country. These dimensions have been analyzed based on the national busin
Using qualitative interviews with twenty recent graduates, this study explores how participants understand and experience career in the aftermath of the crisis. Overall, this study suggests that several dominant theories and practical storylines surrounding notions of career and career development present a static view that fails to take important contexts into account. We aim to provide a deeper
2 Abstract The paper focuses on evaluating the most performant Value-at-Risk models from the perspective of financial institutions. A number of 18 VaR methodologies were used for this purpose, comprising of parametric and non-parametric methods, some of which include time-varying volatilities estimated by means of GARCH and asymmetric GARCH models. All methods were applied on real P/L data extract
Title: Bridging the Gap - The Role of Trainee Programs in School to Work Transition Seminar date: May 31th 2011 Course BUSM18 – Master Thesis, Managing People Knowledge and Change Authors: Malin Bränd, Sanna Häger & Jennifer Lönn Supervisor: Sverre Spoelstra, School of Economics and Management, Department of Business Administration, Lund University, Sweden Key words: Trainee, Trainee programs,
This research is giving a descriptive view on reformation process of accounting education in Russia after collapse of the Soviet Union through the lens of transnational governance and institutional theory. The research was conducted using inductive approach and qualitative research design. The interviews were used as a main research tool supplemented with secondary source analysis. Five semi-struc
Abstract Title Perceptions of Leadership in Chinese Heavy Industry: A Case Study Course Master‟s thesis in Business Administration, Programme for Managing People, Knowledge and Change, 15 University Credit Points (15 ECTS). Author Xiaoyan Zhang Supervisor Martin Blom Keywords Chinese culture, Western culture, leadership, emotional attachment, conflict resolution, motivation Purpose The g
Purpose The purpose of the research is to analyse the consumer’s underlying motivations for behaviour and decision-making in an impulse buying context, in order to gain a deeper understanding of the drivers behind impulse buying. Method The study is conducted with an explorative approach. A combination of self-administered diaries and semi-structured interviews were chosen to collect the empirical
Purpose: Based on a job seekers perspective, the purpose of this study is to explore influences of status and social identity upon perceived employer attractiveness as a product of the job seekers interactions within the interview process and her social informal network. Methodology: Based on a social constructionist stance we have conducted an exploratory qualitative study Theoretical Perspective
The aim of this study is to increase the knowledge in practice of value co‐creation by providing information on how co-creation is manifested in C-‐G lookbook. This thesis employs a qualitative strategy with an inductive approach, and data were collected through virtual observation. Theoretical framework is divided into three different parts, in which various theories within s
Purpose: The purpose of the thesis is to describe and analyze the use of management control systems in the hospitality industry. Methodology: The study is mainly a descriptive, multiple case study based on deductive reasoning. However, explanatory elements occur. The nature of the study is to a large extent qualitative and is primarily based on interviews and analysis of current management control
IThis study aims at proving the impact of firm-specific financial determinants on the likelihood of cross-border M&A and their impact on the relative size of transactions, both against the background of changing market conditions. In conclusion, we find our first hypothesis, that the strength of single firm-specific financial factors increases the likelihood of firm’s to undertake cross-border
The purpose of this research is to investigate the value premium associated with extent of hedging in the U.S. airline industry during the period 2006 to 2010 and to study the results of hedging on accounting performance as a proxy for firm value. The multivariate approach has been taken to measure the firm value using Tobin's q and accounting performance variables. The results show that hedgi
This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut
The results of this study shows that the consumer endorser has positive effects in creating effectiveness in the social media advertisement, influencing consumers' attitudes and behaviors. Some characteristics of the endorser which are trustworthiness and attractiveness can create product awareness, interest and desire in the consumers leading to intention to buy. However, expertise of the con
Smartphone becomes the popular item nowadays and there are some studies indicated that reference group could influence mobile phone’s purchasing decisionmaking process. Theoretically, previous studies about reference group have shown that demographic factors of consumers such as age and nationality can affect the reference group influence. However, none of them have studied the demographic differe
The aim of this article is to provide an insight into how entrepreneurship education has influenced the entrepreneurial mindset and experience of an entrepreneurial student and how that increases her skills and abilities in the process of new venture creation. The paper discusses the various theories pertaining to entrepreneurship education and assumptions made by researchers in the field of entre
Using a self-observation method in an autoethnography style, this paper is a study on entrepreneurial teams based on personal experience. It relates my personal learning outcomes from the master’s program in entrepreneurship at Lund University to the main theories from the field of team entrepreneurship.
The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. A decision was made for Hjordnära to enter the Stockholm market in February 2011, after s
This thesis analyzes and compares two cases of entrepreneurial projects. One is classified as a failure due to termination and one is classified as success and, in the time of writing, still up and running. The theoretical framework is built on the article “Entrepreneurial motivation” by Scott Shane, Edwin A. Locke Christopher J. Collins published in Human Resource Management Review. This framewor
