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Abstract Title: Consumer perception of mobile marketing Institution: Department of Service Management, Campus Helsingborg, Lund University Level: Master’s degree Authors: David Zetterlund and Jonas Lörnell Supervisors: Jessica Enevold and Katja Lindqvist Issue: Mobile marketing is the fastest growing category of advertising right now. Mobile marketing allows direct-targeted advertising to users an
Reduced weight and maintenance make it advantageous to replace steel with Fibre Reinforced Polymer (FRP) composites in maritime applications, but being combustible makes fire safety a burning issue. A new methodology in regulations has opened up for innovative design solutions if they can be regarded as safe as a design complying with all prescriptive requirements. However, an uneven safety level
Denna uppsats behandlar leverantörers möjligheter till skadestånd vid offentlig upphandling. De frågor som kommer att behandlas är under vilka förutsättningar en leverantör har rätt till skadestånd enligt lag om offentlig upphandling (LOU), huruvida det är möjligt för en leverantör att grunda sin skadeståndstalan direkt på skadeståndslagen (SkL) samt hur skadeståndet ska beräknas. Då lagstiftningeThis paper discusses suppliers' possibilities to recover damages at public procurement. The issues that will be addressed are the conditions under which a supplier is entitled to damages under the law on Public Procurement, whether it is possible for a supplier to base their claim for compensation directly on the Tort Liability Act, and how damages should be calculated. Since the legislation h
För närvarande finns ett välutvecklat skatteavtalsnätverk med över 3000 tecknade avtal. Med detta följer också stora möjligheter till internationell skatteplanering. Treaty shopping är inget nytt fenomen inom internationell skatterätt men har aldrig varit lika kontroversiellt som nu. Treaty shopping innebär att en skattskyldig organiserar sina affärer i syfte att omfattas av ett visst skatteavtaThere is currently a well-developed tax treaty network with over 3000 concluded treaties. Accordingly, there are countless opportunities for international tax planning. The concept of treaty shopping is a fairly new phenomenon and it has never been as controversial as today. Treaty shopping implies that taxpayers arrange their affairs in order to be covered by a particular tax treaty. To be cove
I inkomstskattelagen 24 kap. 10 a–10 f §§ finns regler om begränsningar i avdragsrätten för ränta på vissa skulder. Reglerna syftar till att förhindra att den svenska bolagsskattebasen urholkas, genom att ränteavdrag avseende koncerninterna lån gör det möjligt för företag att välja var deras inkomster ska beskattas. Syftet med uppsatsen är att undersöka hur de centrala bestämmelserna i regelverketIn Chapter 24 Sections 10 a–10 f of the Swedish Income Tax Act, there are rules that limit the deductibility of interest expenses related to certain kinds of debts. The purpose of the rules is to prevent companies from using intra-group loans to choose the jurisdiction where their incomes should be taxed, which could erode the Swedish company income tax base. The aim of this thesis is to investiga
Den här uppsatsen handlar om den del av marknadsmissbruk som utgör otillbörlig marknadspåverkan. Ämnet fick helt nyligen förnyad aktualitet med anledning av ett domslut från HD. Uppsatsens övergripande syfte är att beskriva gällande rätt kring otillbörlig marknadspåverkan. Utöver det behandlar uppsatsen domslutet från HD ingående och analyserar konsekvenserna av nu sagda dom. Slutligen redogör uppIn this essay market abuse will investigated and more specifically market manipulation. Market manipulation has recently been discussed due to a court ruling by the Supreme Court of Sweden, NJA 2013 s. 987. The comprehensive purpose of this essay is to describe the established law in regards to market manipulation. In addition to that this essay will analyse NJA 2013 s. 987 and in particular the l
Over the last decades business has become increasingly globalised and corporations are no longer limited by national boundaries. As a consequence many states have abolished their exchange controls, that is to say, the rules that controlled the transferring of money or other assets abroad. The abolition of exchange controls, however, provides opportunities for tax avoidance. Since companies are tax
Europeiska unionens (EU) huvudmålsättning är att fri rörlighet av varor, personer, tjänster och kapital ska råda inom unionen. Rättsenigheten inom EU har dock brister och det har observerats att det för en väl fungerande inre marknad hade varit behjälpligt med harmonisering av medlemsstaternas civillagstiftning. För detta ändamål har Europeiska kommissionen initierat utformningen av en gemensam reOne of the main goals of the European Union (EU) is to guarantee the free movement of goods, capital, services and people. Divergences in national contract laws are seen as an impediment to this free movement. To overcome this hurdle scholars clearly suggest that the internal market would benefit if the EU had harmonized the private law. The European Commission (EC) has therefore initiated the cre
New entry and being new has often been a topic of scholars within different research fields, and so has legitimacy. There are many theories which address implications and advantages of being new or engaging in new entry. For example, Barney (1991) argue for the importance of the resource based view, Freeman (1983) highlights the correlation between age and death rate of new firms and Besanko et al
BACKGROUND: Contact allergy to textile dyes is not uncommon. The allergy is detected by patch testing patients with commercial patch test preparations. OBJECTIVE: To investigate 8 disperse dyes (DDs) used for patch testing in the departments in Malmö and in Leuven and to compare them with test preparations used at various dermatology departments. Materials/Methods: The investigated DDs were Disper
The Olserum mineralisation is situated in the metasediments of the Västervik formation, which repre-sents the southernmost continental margin of the Svecokarelian Domain. After deposition between 1.88 – 1.85 Ga these sediments were subsided to a depth of about 10 km and intruded by a series of granitoid melts. The resulting HT/LP metamorphism, with a peak at upper amphibolite facies, transformed t
BACKGROUND: The risks of developmental language disorder (DLD) for both educational progress and socio-emotional development are well documented, but little is known about how children and young people with DLD experience and describe their language and communication. The need to complement experimental and quantitative studies with qualitative perspectives of the lived experience of individuals w
In transplants of embryonic striatal cells placed into the excitotoxically lesioned rat striatum (a model of Huntington's disease), as many as 60 to 90% of the grafted cells are believed to die. Caspase activation is part of a cascade of events that can lead to apoptosis. We investigated the effect of the caspase inhibitor acetyl-tyrosinyl-valyl-alanyl-aspartyl-chloromethylketone (Ac-YVAD-cmk) on
During the 1990s, Latin America went through important structural transformations. The continent experienced a profound alteration in the relations between the state, society, market and natural environment. Societies have been trying to accommodate, contest and resist this restructuring, particularly once it became evident its negative effects on poverty reduction and the increasingly social and
Recent event-related potential (ERP) studies in language comprehension converge in finding anticipatory negativities preceding words or word segments that can be pre-activated based on either sentence contexts or phonological cues. We review these findings from different paradigms in the light of evidence from other cognitive domains in which slow negative potentials have long been associated with
The Ph.D. project concerns itself with curatorial practice, its constituent modalities and potentialities. It consists of both a practical and a theoretical part. These are not separate entities, but immersed in each other. The point of departure is my own practice, but making claims for a general analysis of the politics of exhibition-making. Rather than proving or disproving certain proposition,
Popular Abstract in Swedish Fetma är ett världsomfattande hälsoproblem som drabbar rika och fattiga länder i samma utsträckning och leder till minskad förväntad livslängd. Detta är inte bara ett problem i sig utan för med sig ytterligare följdsjukdomar så som diabetes, hjärt- kärlsjukdomar, vissa former av cancer och artros. Det är en allmän uppfattning att den oroväckande ökningen av fetma under Obesity is one of the major health concerns that has reached epidemic proportions globally. It is generally believed to be a result of interactions between genetic and environmental factors. In this thesis we investigated the role of dietary factors in modifying the genetic susceptibility to obesity (papers I to III), studied the association between genetic susceptibility to obesity and weight gai
Popular Abstract in Swedish Populärvetenskaplig sammanfattning på svenska Sjukdom i hjärtat är mycket vanligt i västvärlden. I Sverige lider 12% av befolkningen av hjärt-kärlsjukdomar. Akut hjärtinfarkt är den vanligaste enskilda dödsorsaken. Sjukdomar i hjärtats kranskärl och deras komplikationer förorsakar totalt cirka 25% av alla dödsfall i Sverige. Hjärtsjukdom beror främst på förträngningar Evaluation of myocardial perfusion and function is important in management of patients with suspected or known coronary artery disease. This thesis focuses on the use of common diagnostic methods, myocardial perfusion single-photon emission computed tomography (MPS) and electrocardiography (ECG), to enhance and validate the diagnostic information. Cardiac magnetic resonance imaging (MRI) was used
