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Green Consumption in China And Green Marketing Options for Thule

This thesis has been written as a part of the degree project course in the Master’s program “Sustainable Business Leadership” at the School of Economics and Management, Lund University. The course was based on the methodology of action learning and self-managed learning. The students were all assigned to an in-company project, having a role as consultants. This project constituted the main part of

UNDERSTANDING THE AMBIGUITIES OF ‘PROFESSIONAL’ SERVICE DELIVERY BY MANAGEMENT CONSULTANTS AND THEIR MEANINGS FOR ‘SUCCESS’ IN A CONSULTING ENTERPRISE

If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio

Prescription for a brand in change

Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s

Ansvarsfördelningen kring mobbade elever i grundskolan -The responsibility for bullied kids in elementary school

Skolplikten tvingar barn i vårt land att vistas i skolan under en stor del av sina liv. Den här uppsatsen utreder skolpliktens inverkan på barn och deras föräldrar och kommunens ansvar på grund av skolplikten när mobbing pågår i skolan. Den undersöker också vad skolan och dess personal har för offentligrättsliga skyldigheter gentemot eleverna enligt svensk lag. Mobbing är ett vanligt problem i sko

Fjärdepartslogistik - logistikerns ansvar för mervärdestjänster utförda i köparens lokaler ( engelsk titel: Fourth Party Logistics - the liability of the logisticer for value added services performed in the buyer´s business premises.

Speditörens roll har ständigt utvecklats till att omfatta alltfler tjänster varvid en del, främst de större speditionsfirmorna, har börjat erbjuda lösningar inom fjärdepartslogistik. I detta koncept ingår, förutom transport och lagring, även en stor grupp tjänster kallade mervärdestjänster vilka kan utföras t.ex. i lagret, på terminal eller i köparens (tredjemans) lokaler. Jag har valt att fokuser

"Man tror att det är enda livet som finns" : En kvalitativ studie om före detta kriminellas syn på sin väg in i kriminalitet

Abstract This was a qualitative study about former criminals’ path to criminality and the study consisted of semi structured interviews with six former criminals. The aim of the study was to gain knowledge on why people turn to criminality. We asked our interviewees about what they thought were important factors in their path to criminality, as well as which factors they thought lacked during thei

Entrepreneurs’ work with Factors for Success in a Start-up Business

The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to

Entrepreneurship as a tool for increased organic growth in large, established countries

We have conducted a case study on Trelleborg AB to examine how entrepreneurial the company is. We used a model called "entrepreneurial orientation (EO) with five dimensions that should be considered when striving to be entrepreneurial. The goal of being entrepreneurial in this thesis is achieving organic growth. The contingency of the case company determines the generalizability of the findin

Entrepreneurship as a tool for increased organic growth in large, established companies.

Syfte: Att undersöka den Entreprenöriella Orienteringen i ett stort, etablerat företag som vill öka den organiska tillväxten. Om nödvändigt, justera EO-modellen så att den passar i den specifika kontingensen. Ge råd om hur ett stort, etablerat företag kan öka den Entreprenöriella Orienteringen. Metod: En fallstudie på Trelleborg AB genomfördes med hjälp av semi-strukturerade intervjuer med respond

Doing Business in China - A Best-practice Model for Foreign Invested Small and Medium-sized Enterprises (SMEs)

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global marke

A new Green Sample Preparation And Chromatography Method for Nicotine and Nicotine Related Substances in Nicotine Chewing gum

Heptan, går det att ersätta? Mycket brandfarlig vätska och gas; irriterar hud, giftig för vattenlevande organismer med långtidseffekter, kan vara dödlig vid förtäring samt inandning. Detta är en varningstext från ett säkerhetsblad till HEPTAN, ett vanligt förekommande lösningsmedel vid kemiska analyser i Sverige. Bara i ett provupparbetningsförsök på en produkt och för en analys på ett före-tag i

Motives for Multinational Investments &Taxation Incentives in Turkey and China

The purpose of this thesis is to describe and analyze the motives for investments with special focus on the impact of taxation and implementation of tax incentives in tax systems of Turkey and China depending on the related literature of books , articles , the laws of the both countries and empirical results.

Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y

This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

Nutritional Information for in-store baked products

Even though sensorial characteristics still play a considerable role, consumers value the presence of information for in-store baked bread. This information permits the consumers to compare between different alternatives that can lead to healthier purchases.

Value for Money Assessment in Public Private Partnership Projects

Public Private Partnership, PPP, is a public procurement method involving the private sector used in several countries all over the world, now upcoming in Sweden. The UK, most prominent within this method, states that it offers good value for money, but the economic and financial benefits of PPP are still uncertain and subjects of debate. In order for the projects to be successful and to achieve v

¡°THE QUEST FOR THE TRUTH¡±: SPIRITUAL MANAGEMENT AND ITS SHADOWS IN ACADEMIC LITERATURE

The present research is aimed at analyzing spirituality according to the way it is presented in academic management literature. To uncover comprehensively way this phenomenon is described, a thorough scientific analysis of the selected articles was performed including coding the materials, systematically categorizing them as well as critically investigating particular aspects. While conducting the

Republicans in the White House - Hard times for Soft Power? En teoriprövande studie om skillnaderna i soft power mellan demokratiska och republikanska administrationer

According to many scholars America's soft power is in decline, a power resource whose importance has been increasing in world politics. This makes it interesting to examine if there is a difference between how Democratic and Republican administrations wield their soft power. This thesis is a hypothesis-testing study and the purpose is to test the hypothesis that Democratic administrations, to